https://padlet.com/journeylu99/25lizqyc6zrh68jc Cheng Lu' s literature review en-us 2022-03-22 12:16:39 UTC 2022-04-02 15:52:54 UTC hello@padlet.com journeylu99 https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2107401753 Lubbers, C.A. & Adams, W.J. 2001, "Promotional Strategies Utilized by the Film Industry: Theatrical Movies as Product", Journal of promotion management, vol. 6, no. 1-2, pp. 161-180.]]> 2022-03-22 12:36:45 UTC https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2107401753 journeylu99 https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2110181016 This article briefly reviews some of the major traditional promotional techniques as well as techniques more commonly used in the entertainment industry. ]]> 2022-03-23 17:09:36 UTC https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2110181016 journeylu99 https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2110181829 The research presented in the second half of the article uses secondary data on critical reviews, awards and box office returns to determine the relationship between critical opinion and motion picture success. ]]> 2022-03-23 17:09:57 UTC https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2110181829 journeylu99 https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2110184924 The results suggest that there appears to be little or no correlation between the opinion of critics and the success of a motion picture.]]> 2022-03-23 17:11:20 UTC https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2110184924 journeylu99 https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2111425475 Strengths: Data for the studies was taken from two sources. Premiere magazines, which provides a wrap-up of reviews for 100 films from 17 critics in the April issue each year, and Variety, which provides a breakdown of domestic and international box office for each movie, the data sources are authentic and reliable. Pearson Correlations were then run comparing critical scores to box office results to determine the relationship between the variables.]]> 2022-03-24 08:48:02 UTC https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2111425475 journeylu99 https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2111438503 Highly relevant to my research topic, this article analyses marketing strategies and promotion techniques in the film market, and also analyses examples of American and Chinese film promotions, such as Godzilla and Water Margin, and I can refer to his research to research about the link between box office and pre-publicity in my thesis.]]> 2022-03-24 08:57:45 UTC https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2111438503 journeylu99 https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2111613492 limitation: The thesis only examines the relationship between box office and film reviews and does not rely on methodology to examine the relationship between film pre-publicity and box office.]]> 2022-03-24 11:05:31 UTC https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2111613492 journeylu99 https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2111617043 Suckfüll, M. & Moellering, K. 2015, "The differential success of movie trailers", Journal of retailing and consumer services, vol. 22, pp. 138-144,]]> 2022-03-24 11:07:54 UTC https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2111617043 journeylu99 https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2111625420 By considering Modes of Reception as consumer characteristics, a target group-specific distribution of intentionally created movie trailers could increase the efficiency of film marketing campaigns.]]> 2022-03-24 11:14:23 UTC https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2111625420 journeylu99 https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2111689558 My research topic: Similarities and differences in the pre-publicity strategies of Chinese and American films in the last decade.]]> 2022-03-24 11:55:42 UTC https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2111689558 journeylu99 https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2118944057 A moderated regression analysis revealed that the relation between a trailer that focuses on the story told in the movie and the dependent variable Success of the Trailer (in terms of liking and intention to watch the movie) is significantly influenced by the Mode of Reception Identity Work for women, whereas the success of a trailer that focuses on the quality of the movie is significantly lower in men that predominantly use the same mode.]]> 2022-03-29 09:02:16 UTC https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2118944057 journeylu99 https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2118944952 The idea is discussed in contrast to the popular view that
genre is the silver bullet for target group-specific film marketing.]]> 2022-03-29 09:02:53 UTC https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2118944952 journeylu99 https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2119104918 Both suggest that trailers are an important factor affecting movie box office, but use different research methods]]> 2022-03-29 11:01:32 UTC https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2119104918 journeylu99 https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2119106912 limitation: Only the impact of trailers on movie box office was studied, and other factors were not addressed.]]> 2022-03-29 11:03:11 UTC https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2119106912 journeylu99 https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2122054669 The data sources are reliable and accurate, and the use of stepwise research strategy to analyze the impact of movie trailers on box office, which provides good data support for my thesis]]> 2022-03-30 18:08:19 UTC https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2122054669 journeylu99 https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2123277750 2022-03-31 10:01:25 UTC https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2123277750 journeylu99 https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2126580208 topic sentence:]]> 2022-04-02 15:52:54 UTC https://padlet.com/journeylu99/25lizqyc6zrh68jc/wish/2126580208