Introduction to Digital Media - Assignment 1 by Just Hazza

The Whole Concept of the Skier app mind map

harrisonday202 — 2021-03-02 04:11:47 UTC

80 possibilities for Promotion

harrisonday202 — 2021-03-02 04:15:14 UTC

1. Self-walking dog lead, teaches your dog to walk on its own.
2. Auto dog feeder that's has a renewable food source.
3. Magnetic dog lead
4. Dog ball that path finds its way back to you, cause your dogs lazy.
5. In-house robot that targets dog hair.
6. App for surrealist artists to collaborate inspirations and ideas.
7. App like Uber for water-skiers
8. Phone case that sticks to any surface
9. Laptop with solar panel
10. Smartwatch that charges as you walk.
11. Fake house plants targeted at putting them in cars.
12. Phone holder that is magnetic but still charges your phone
13. Cure for hangovers
14. App for people with certain dietary requirements to share food ideas and recipes.
15. Podcast that plays audio from movies for the drive home.
16. practically invisible headphones
17. Tablet book that reads like actual paper but can be flicked through like a tablet.
18. Infinite fresh water source
19. Solar powered electric skate board
20. Momentum powered electric skate broad.
21. Screw driver that fits all screws
22. Drill bit that fits all screws
23. A weather app for water skiers
24. App that makes a music playlist from your interests
25. App that helps your figure out what music you like
26. Website from bulk buying cheap sun glasses
27. Wireless phone charger in shorts pocket
28. infinite range wireless headset
29. Drink that will wake you up that doesn't have milk or sugar.
30. coffee for non-coffee drinkers
31. Wireless hard drive
32. Easy to use sound broad that's free
33. PB and Jam sandwich maker
34. PB and Jam all in one spread
35. App for hiring a dog walker in local area.
36. Teleporter so I don't have to drive places
37. watch that tells me to take a break from work and go outside
38. double sided pen with twice the amount of ink
39. Money tin that only holds 5 cent coins
40. Wireless VR headset
41. Socks that are as strong as shoes for quick outside trips
42. App that shows when art shows are open or coming up
43. App that gives you the history of the current day and what major events happened
44. App that gives you fun facts
45. Grapes that grows more grapes so you never run out of grapes
46. Self sustaining bird cage
47. double sided dog bed
48. App for cheap hotels aimed at Uni students
49. all in one usb adapter/charger
50. Tracking chips for your wallet and car keys
51. Invisible zip ties
52. Invisible duck tape
53. Wireless SSD
54. Windows OS for a Mac computer
55. Bird translator
56. Do it yourself hearing test
57. do it yourself basic eye test
58. Wireless water level measurer for chickens water
59. Auto clothes folder
60. Auto clothes sorter
61. Small high-quality microphone for cars
62. All in one key that you load with your keys and cycles through them
63. Personalised news app
64. App to find better camera settings than auto
65. App for light painting for your phone
67. App that gives you
68. Near ending hotdogs
69. Gourme donuts
70. App that syncs reminders from your phone to computer
71. Mini projector watch that projects the time onto your arm.
72. Auto fitting watch
73. Cheap small 4k camera for day to day video
74. Self fitting shoes
75. Formal shirt that doubles as bathers
76. Infinite sticky notes
77. Instant jelly
78. Guitar that teaches you to play
79. Instant chicken parmigiana
80. Note pad that generates infinite ideas.

Target Audience

harrisonday202 — 2021-03-09 03:48:35 UTC

The audience I'm targeting, are Australian 18 to mid-30s-year-olds of any gender, which are sporty and keen to get behind a boat and try water sports, being of any skill level as the boat owners can teach beginners the correct techniques in getting up on the water.

Prompting that the Skier hosts (Owner of the boats) are background checked to ensure that no injuries occur to the skier and that they are in safe hands. This could mean a number of selection boxes could be ticked specifying their skill level and accessibility to equipment allow for the Skier host to know what they are dealing with.

Message for Promotion

harrisonday202 — 2021-03-09 03:50:30 UTC

App like Uber for Water Skiers instead of cars it would be boats being ride shared.

Uber Advertisement

harrisonday202 — 2021-03-09 03:57:50 UTC

Advertisement promoting Uber's services. I hope to include the same smooth and clean cuts supported by a warm, happy mood in my promotional video.

Uber 2018, Doors Are Always Opening | Uber, video, YouTube, 16 September 2018, viewed 13 March 2021, .

Academic Resources/ Annotated Bibliography

harrisonday202 — 2021-03-09 04:20:16 UTC

Josserand, E & Kaine, S 2019, ‘Different directions or the same route? The varied identities of ride-share drivers’, Journal of Industrial Relations, vol. 61, no. 4, pp. 549–573.

This research article focuses on the way "gig workers" being rideshare companies independent contractors and employees are represented within the legal classification as they work to identify work conducted by ride-share drivers to make sense of their occupational identity in legal cases. These shares similarities in how my fictional company Skier and its employees will be represented in legal cases if a major injury or accident was to occur. Enforcing the fact that I need to ensure both the skier and the host Skier's utmost safety and wellbeing while taking part in this sporting activity.

Basky, G 2020, ‘Spike in e-scooter injuries linked to ride-share boom’, Canadian Medical Association Journal (CMAJ), vol. 192, no. 8, pp. E195–E196.

This journal article explains to us how the spike in injuries in the e-scooter industry is linked to the rideshare boom. As riders on e-scooters are more prone to injuries compared to traditional ride shares in cars. Although crashes and injuries are rare, they mainly happen due to inexperience, for say on their first ride on one of their e-scooters. This source presented to me that in the "boat sharing" business model of Skier, injuries are quite possible to the inexperienced, especially to the ones that are of age, have a health condition or those who aren't in decent physical condition. Prompting the need for warnings towards customers before they partake in these Skier activities.

Julsen, T 2010, ‘Shoulder Injury - Water Sports’, Medicine and Science in Sports and Exercise, vol. 42, no. 5, p. 236.

This article details a shoulder injury that came from the water sport, tubing. In this sport you have little control over the equipment you are riding on as the goal of the sport is for the driver to throw you off, but going at a pace in which you can still hang on. Meaning if your driver is inexperienced you are more prone to injuries. Relating to my app Skier in the way of hiring drivers and trainers, as the number one priority is the safety of the skier's background checks will need to be made to ensure that Skier hosts are experienced in both driving and water sports. As the Skier host applies they will need to provide their license, rego and present or past video evidence of themselves citing their name and showing them skiing behind their boat. This then checked by a Skier staff member will grant them the opportunity to host skiers. Without this background check, safety can not be ensured for the skiers when going behind the host's boat.

Identify and Craft the message

harrisonday202 — 2021-03-23 03:51:07 UTC

Attention - I intend to grab my audience's attention by questioning their sporting interests. The scene will be featuring sporting visuals focusing on how we all know someone knows plays these Australian sports (Football, cricket, etc) questioning them if they know someone who can ski. Calling them to action could be you, with a similar tone and mood to the eToro advertisement, introducing them to how and why they should try the Skier app.

Interest:
Creating a relatable situation that sport-minded people can relate to - as people get bored with the norm and want to try something new. By introducing this new sport and giving them the opportunity they wouldn't normally have to try it, will capture the attention of the viewer.

Desire:
I want to employ the feeling and adrenalin water sports can give you within the viewer, further compelling them to try out this app for themselves.

Action
After viewing the video, the viewer should feel interested to research more into the Skier app as they now feel hyped that this is now accessible to them and that they are able to sign up today and get out on the water.

Treatment

harrisonday202 — 2021-03-23 04:16:09 UTC

This short film will promote the app "Skier", the rideshare app for people who are already or want to be water skiers, giving them the opportunity to.

The film starts with a selection of popular Australian sport visuals being played. The camera is cut to a water skier, located in his lounge room next to a television holding a ski. Dialogue from the water skier talking about how everyone plays these popular Australian sports and maybe its time to try something new. Suggesting the app Skier shown on a phone, and shows how easy it is to use. Further explaining that is for anyone of any skill level, even if you don't have equipment borrow some through our hosts or rent some out through the apps connections. Visuals are shown of people renting ski gear or skiing behind a boat. The advertisement finishes with try Skier today, summarising all points made in the video.

DIDI Advertisement

harrisonday202 — 2021-03-23 06:40:42 UTC

Advertisement promoting how Didi's ride sharing works. I may use some computer graphics and logos in my video, taking inspiration from this advertisement.

DiDi Australia & New Zealand 2020, Driving for DiDi Share

, video, YouTube, 7 January 2020, viewed 13 March 2021,
.

Etoro Advertisement

harrisonday202 — 2021-03-23 06:49:33 UTC

Advertisement promoting how easy eToro makes it to trade. Things i might take out of this ad is how the actor Alec Baldwin addresses the audience looking all formal and with a snappy tone of voice, semi-passively aggressively calling the audience to action is the tone i want to employ in my own promotional video. Although in my case it will be targeting popular sports and trying to convince them to try out Skier and sports it can provide.

eToro 2019,

Too Busy to Trade on Your Own? Discover Copy Trading on eToro™

, video, YouTube, 30 October 2019, viewed 16 March 2021,

Reflection on Mind Map

harrisonday202 — 2021-03-23 08:18:52 UTC

The mind map I have created expands on key elements all centred around the subject matter of water skiing and producing a rideshare aspect from this. look at similar companies that take part in rideshares. Detailing what physical form is recommended and equipment is to be needed for each individual sport. Certain locations and weather are also specified as they could suggest some high traffic areas for skiers and the weather in which that would happen. All giving me ideas in what I could include in my promotional video with the main focus around a rideshare app for skiers.

Tone

harrisonday202 — 2021-03-30 03:27:46 UTC

I wish to employ a sharp, snappy tone within my promotional video, asking the viewer confronting questions to make them think about certain topics. This will in hopes narrow down my target audience, capturing people with a more sporty and active persona. As i want them to feel as if they need to try something unique in the sporting world after the video, as the sharp and snappy tone convinces them that they need to try something unique within the sporting world.

Font

harrisonday202 — 2021-03-30 03:42:30 UTC

The fonts I would like to use in my promotional video include "Drum and Bass" for the logos writing, as the text stands out towards the viewer in a clean, sharp way. While using a variation in sizes and styles of the "Louis george caf" for the subtext, while being still clean and sharp as the heading but it doesn't take away from it due to the variation in style and size. While taking into account typography when assembling the promotional video and other advertising.

Colour

harrisonday202 — 2021-03-30 03:55:25 UTC

These colours were chosen because of the narrative of my app Skier, as the logo would employ a lime green (#58DA54) square with a sharp white (#F5F6FF) for the text/image. Making it clean and memorable to the viewer. The other following colours will be utilized throughout the promotional video and advertising showing the darker green (#2F9C41) and cyan blue (#48AEBC) for the representation of the river, the setting in where water skiing is done. The final flatter toned green (#5BDB83) will maybe be used as the background in the promotional video to make the visuals within the video pop and stand out towards the viewer.

Logo Photoshop concept

harrisonday202 — 2021-04-04 06:59:44 UTC

A simple concept done in photoshop of how this logo could look using these colours. A change to take in mind maybe the green is a bit too bright and may discourage the viewer.