Follow the influencer Murad Osmann by Freyja Lin https://padlet.com/purplelin319/23en7uita7ns Some information en-us 2019-10-03 21:07:02 UTC 2026-02-03 02:14:21 UTC hello@padlet.com Interview 2 purplelin319 https://padlet.com/purplelin319/23en7uita7ns/wish/393297562 Key points: share the same philosophy]]> 2019-10-03 21:07:02 UTC https://padlet.com/purplelin319/23en7uita7ns/wish/393297562 Interview 1 purplelin319 https://padlet.com/purplelin319/23en7uita7ns/wish/393297563 In this video they mentioned they want to work with brands which have same philosophy ideas.  ]]> 2019-10-03 21:07:02 UTC https://padlet.com/purplelin319/23en7uita7ns/wish/393297563 This one has hashtag #followinc purplelin319 https://padlet.com/purplelin319/23en7uita7ns/wish/393297565  ]]> 2019-10-03 21:07:02 UTC https://padlet.com/purplelin319/23en7uita7ns/wish/393297565 News 2 purplelin319 https://padlet.com/purplelin319/23en7uita7ns/wish/393297567 the couple has been tapped by Macy's to star in the spring campaign for INC International Concepts line, which is available exclusively at Macy’s.]]> 2019-10-03 21:07:02 UTC https://padlet.com/purplelin319/23en7uita7ns/wish/393297567 Worked with National Geographic magazine purplelin319 https://padlet.com/purplelin319/23en7uita7ns/wish/393309096 2019-10-03 21:51:14 UTC https://padlet.com/purplelin319/23en7uita7ns/wish/393309096 Worked with National Geographic magazine purplelin319 https://padlet.com/purplelin319/23en7uita7ns/wish/393309159 2019-10-03 21:51:32 UTC https://padlet.com/purplelin319/23en7uita7ns/wish/393309159 Promotion video 2 purplelin319 https://padlet.com/purplelin319/23en7uita7ns/wish/393310110 worked with MACY's INC International Concepts]]> 2019-10-03 21:55:47 UTC https://padlet.com/purplelin319/23en7uita7ns/wish/393310110 promotion video 1 purplelin319 https://padlet.com/purplelin319/23en7uita7ns/wish/393310370 worked with MACY's INC International Concepts]]> 2019-10-03 21:56:58 UTC https://padlet.com/purplelin319/23en7uita7ns/wish/393310370 A introduction of Murad Osmann purplelin319 https://padlet.com/purplelin319/23en7uita7ns/wish/393313266 2019-10-03 22:11:16 UTC https://padlet.com/purplelin319/23en7uita7ns/wish/393313266 About: https://padlet.com/purplelin319/23en7uita7ns/wish/393314629 Murad Osmann - studied civil engineering in London, Russian photographer, travel influencer, founder of FollowMeTo, top 3 Travel Influencer according to Forbes, married to Nataly Osman - journalist.  Career took off since they’ve posted there first picture of FollowMeTo series in 2011 in Barcelona. 

Founder of #FollowMeTo

4.1k followers on Instagram
5.5k followers on Twitter
62.5k subscribers on YouTube
]]> 2019-10-03 22:17:59 UTC https://padlet.com/purplelin319/23en7uita7ns/wish/393314629 An extra P, partnership in digital world purplelin319 https://padlet.com/purplelin319/23en7uita7ns/wish/393822941 According to Chaffey and Smith (2017) pp.97-98 partnership became a prevalent strategy in digital marketing area.]]> 2019-10-04 23:11:34 UTC https://padlet.com/purplelin319/23en7uita7ns/wish/393822941 Strategy: https://padlet.com/purplelin319/23en7uita7ns/wish/394569925 1. Target - One of the most impressive aspects of the ‘Follow Me’ series is that Murad and Natalia have created something for everyone. On their blog, they write how their stories and their photographs can be shared across the world and enjoyed by anyone, no matter your age, your location, or your wealth. They offer an escape from the real world, information on the destination in question, and a story that can be followed every single day.

2. Interactions - With just one photo, the couple noticed a gap in the market for a unique and intimate travel story and continued to provide their fans with the content they wanted.Natalia and Murad have not only provided their fans with beautiful photos, but they have also provided a source of inspiration. Since the introduction of the #FollowMe project, Instagram users and travel-lovers have tried to recreate their iconic moments. Budding travel photographers and bloggers have looked at the couple for tips and tricks on how to be successful at what they do, and the #FollowMe hashtag on Instagram is constantly filled with parody accounts and fan recreations.

3. Collaborations - Through Instagram promotions, blogger content and company payouts, the couple are able to make money and travel the world at the same time. They have made their unique brand into a business. Murad explained that FollowMeTo was developed over the course of some time. They didn’t just post pictures and get viral, they had to collaborate with influential Instagrammers and through the exposure, they slowly gained more followers. They also had to extend their popularity beyond Instagram, and did several interviews with broadcasters such as NBC.


]]> 2019-10-07 16:35:48 UTC https://padlet.com/purplelin319/23en7uita7ns/wish/394569925 Brands they work with: https://padlet.com/purplelin319/23en7uita7ns/wish/394576833 1. Bochic - NYC fine jewelry brand Bochic. In a trip they called, Le Tour De Bochic, the couple went on adventures exploring destinations that have inspired Bochic’s collections.

2. Macy's - clothing brand, private International Concepts label, fashion brand, shootings for Instagram, print ads, in-store banners

3. Napa Valley's Beringer Vineyards - Beringer Beckons series advertised on TV, Instagram and website

4. Clinique - interview where Natalia says she uses Clinique cosmetics - https://www.clinique.co.uk/thewink/inspiration-the-beauty-of-travel-nataly-murad-osmann


5. National Geographic
6. They are currently working on a platform to match brands with bloggers

]]> 2019-10-07 16:45:15 UTC https://padlet.com/purplelin319/23en7uita7ns/wish/394576833 Measures https://padlet.com/purplelin319/23en7uita7ns/wish/394579387 1. Apart form the huge numbers of followers and subscribers on their various social media accounts, there are currently over 5m posts with the hashtag #followmeto

2. The #Followmeto project has also morphed into TV and book deals: 
- In January 2014, launched book: Follow Me To: A Journey around the World Through the Eyes of Two Ordinary Travelers
- The couple hosts a 20-minute travel TV show on Channel One Russia that takes viewers behind the scenes of their online photos. While Osmann still stays behind the camera for the television show, there's also a production team and a drone that follow the couple's excursions.
]]> 2019-10-07 16:48:56 UTC https://padlet.com/purplelin319/23en7uita7ns/wish/394579387 some notes purplelin319 https://padlet.com/purplelin319/23en7uita7ns/wish/394762097 1/Content
2/value experience
what the couple provide is not traveling photos and a simple gesture but  ...????
Critical thinking: Although the couple have successfully engaged millions of audiences while do they really provide value for audiences?]]> 2019-10-07 23:35:58 UTC https://padlet.com/purplelin319/23en7uita7ns/wish/394762097 How do you engage with others on the platform? https://padlet.com/purplelin319/23en7uita7ns/wish/395341921
We recently had a contest where we had people post photos in our style and write text about where they met their loved ones or how they met, their love story. Then we traveled with the winners. So we got really good engagement with that. This type of contest involves more difficult mechanics than a giveaway of equipment. A lot of people would want to have free equipment, but then they’d all subscribe to your content and unsubscribe as soon as the contest was over. ]]> 2019-10-08 22:53:54 UTC https://padlet.com/purplelin319/23en7uita7ns/wish/395341921