The munchers padlet by Megan Lim

Chosen advertisement

meganlws06 — 2024-01-16 15:21:25 UTC

Tagline

meganlws06 — 2024-01-16 15:22:01 UTC

Nespresso. Taste the difference.

Story canvas

meganlws06 — 2024-01-16 15:24:31 UTC

Brand analysis

meganlws06 — 2024-01-16 15:24:59 UTC

Storyline

meganlws06 — 2024-01-16 15:26:51 UTC

A boy is playing a console game where he plays a soldier fighting a dragon. as the soldier is slowly being defeated and his health bar reaching the bottom, he suddenly turns and jumps out of the game screen, demanding for the nearest energy refreshment to replenish his energy. The boy scans his environment and spots the Nespresso Capsule Machine, so he went to it and he swiftly makes a cup of nespresso coffee for the soldier, surprising him with both speed and taste. The soldier’s health bar is replenished and he jumps back into the game to slay the dragon. Upon victory, he receives a medal in game, with the word Nespresso, printed on it.

meganlws06 — 2024-01-16 15:27:45 UTC

Soldier in a medieval setting is fighting a fierce dragon. He is struggling against the humongous dragon and is running out of energy. Amidst the fight, he jumps and rolls to the side, on the verge of defeat. At this critical moment the soldier suddenly spots a nespresso coffee machine, with a freshly brewed cup of coffee placed in it. desperate, he grabs the coffee and chugs it down, causing him to suddenly teleport out of the battle and into the real world streets. there, he is dazed and confused and goes on an arduous journey in an unfamiliar environment to find his way back into his world. suddenly he sees a nespresso coffee shop and spots that familiar and comforting coffee. he stumbles into the shop and immediately grabs a cup to drink. that one sip immediately teleported him back to the battle scene with the dragon. he then instantly slays the dragon with the newfound power from the nespresso coffee

meganlws06 — 2024-01-16 15:28:05 UTC

soldier fighting dragon in game but is slowly being defeated, player pulls down toolbar to give him an unexpected magical item to support him in combat. he receives a mysterious coffee capsule machine. bewildered, the soldier fumbles with it and suddenly pops out a cup of coffee that he drinks and to his surprise, it replenishes his energy and boosts his fighting capabilities, enabling him to continue his fight.

Megan (scrapped)

meganlws06 — 2024-01-16 15:33:17 UTC

meganlws06 — 2024-01-16 15:34:03 UTC

Final storyboard

meganlws06 — 2024-01-16 15:37:37 UTC

From first drafts

meganlws06 — 2024-01-16 16:56:10 UTC

too abstract
can understand from writer's pov but not from audience

Splitscript

meganlws06 — 2024-01-16 17:31:41 UTC

Twisted Story Canvas

meganlws06 — 2024-02-03 11:18:19 UTC

teaser storyboard

meganlws06 — 2024-02-04 14:17:04 UTC

Roles

meganlws06 — 2024-02-04 14:17:41 UTC

Vera - audio

Megan - storyboard

Michi - video editor

from ica1 presentation

meganlws06 — 2024-02-04 14:27:15 UTC

good storyline
not showing the player's identity is good , doesnt take away main focus on the character

meganlws06 — 2024-02-04 14:28:59 UTC

keep the element of character popping out of the game the same as the original advertisement
instead of movie setting use game setting

meganlws06 — 2024-02-04 14:30:05 UTC

the convenience of readily available coffee via capsule machines, sets them apart from competitors
refreshing, energising and delicious