Ch. 2.2 Market Segmentation by Charley Black https://padlet.com/cblack4159/1yf6srt82fm Made with a creative frenzy en-us 2017-02-13 16:20:21 UTC 2025-12-08 17:08:04 UTC hello@padlet.com Market Segmentation cblack4159 https://padlet.com/cblack4159/1yf6srt82fm/wish/153477863 Dividing the  total market into smaller groups of people who share specific need and characteristics is the essence if Market Segmentation ]]> 2017-02-13 16:23:05 UTC https://padlet.com/cblack4159/1yf6srt82fm/wish/153477863 Analyzing the Market cblack4159 https://padlet.com/cblack4159/1yf6srt82fm/wish/153479562 Businesses may segment a market by:
Demographics, psycho-graphics, geographic, product benefits ]]> 2017-02-13 16:26:54 UTC https://padlet.com/cblack4159/1yf6srt82fm/wish/153479562 Demographic cblack4159 https://padlet.com/cblack4159/1yf6srt82fm/wish/153480229 Refers to statistics that describe a population in terms of personal characteristics 
 Age, gender, income, ethic background ]]> 2017-02-13 16:28:32 UTC https://padlet.com/cblack4159/1yf6srt82fm/wish/153480229 Psycho graphic cblack4159 https://padlet.com/cblack4159/1yf6srt82fm/wish/153481149 Involves the studies of consumer based on social and psychological characteristics . Marketers observe trends and changes in household , in the economy along with politics , and the work place  personality , values, attitudes, interedt, or lifestyles ]]> 2017-02-13 16:30:46 UTC https://padlet.com/cblack4159/1yf6srt82fm/wish/153481149 Disposable Income cblack4159 https://padlet.com/cblack4159/1yf6srt82fm/wish/153759726 money that is left over after paying bills and or taxes ]]> 2017-02-14 15:57:17 UTC https://padlet.com/cblack4159/1yf6srt82fm/wish/153759726 Discretionary Income cblack4159 https://padlet.com/cblack4159/1yf6srt82fm/wish/153760056 this is the amount of money left over after paying for your necessities ]]> 2017-02-14 15:57:58 UTC https://padlet.com/cblack4159/1yf6srt82fm/wish/153760056 demographic Ethnicity cblack4159 https://padlet.com/cblack4159/1yf6srt82fm/wish/153761526 German, scotch Irish , and African Americans ]]> 2017-02-14 16:00:54 UTC https://padlet.com/cblack4159/1yf6srt82fm/wish/153761526 geographic cblack4159 https://padlet.com/cblack4159/1yf6srt82fm/wish/153769930 break you up between where you live age,income,ethnicity ]]> 2017-02-14 16:21:13 UTC https://padlet.com/cblack4159/1yf6srt82fm/wish/153769930 product benefit cblack4159 https://padlet.com/cblack4159/1yf6srt82fm/wish/153772396 segmenting market by product benefits involves studying consumers needs and wants ]]> 2017-02-14 16:27:04 UTC https://padlet.com/cblack4159/1yf6srt82fm/wish/153772396