Q2 2021 - Unpaid Marketing by Stephanie Gunnink https://padlet.com/sgunnink/1y5tcj39dgbnqipp Hi all, It's almost time for our quarterly brainstorm session! We would like your help to plan the next steps for our unpaid channels (SEO, email, content & campaigns). This time we will combine all regions in one brainstorm session. We count on you to come up with some great ideas! For this session, please bring at least two ideas or actions you will take or things you would like our team to focus on in the next months. One new rule: It cannot yet be on the road map for this year! Our main KPIs to focus on are bookings, traffic/sessions, and engagement (OR, CTR, and more). en-us 2021-03-10 22:23:29 UTC 2025-12-04 00:00:02 UTC hello@padlet.com Bookings sgunnink https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1295417623 2021-03-10 22:23:55 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1295417623 Traffic (sessions) sgunnink https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1295418902 2021-03-10 22:24:28 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1295418902 Engagement (OR, CTR, and more) sgunnink https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1295419911 2021-03-10 22:24:54 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1295419911 Customer segmentation project mjlai https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1340796526 2021-03-23 01:34:10 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1340796526 Relook into new (automated) email journey mjlai https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1346049811 Customer behavior changed]]> 2021-03-24 02:51:20 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1346049811 Dissect SEO into parts: - airline folders to ensure all major airlines are in, and information are SEO optimised. - mj mjlai https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1346675225 2021-03-24 07:35:56 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1346675225 Look into fitting CLC into email journey mjlai https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1346919030 2021-03-24 09:01:00 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1346919030 Automate/improve airline campaign reporting https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348196792 2021-03-24 14:31:31 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348196792 Add airline-specific (corona-related) flexibility, refund options, terms & conditions to top airline pages jfranck4 https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348201324 Jana]]> 2021-03-24 14:32:21 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348201324 Dedicated landing page for newsletter https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348201637 - adding new or modifying the landing page to introduce why someone should subscribe to our newsletter
-add recent blogs (show examples)
*from Annette- in case you need to ask about details :) ]]> 2021-03-24 14:32:25 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348201637 Ticketspy https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348201647 Promote airline tickets of which we know they have the absolute lowest price (lowest booking class).  ]]> 2021-03-24 14:32:25 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348201647 Flyrus Update https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348202653 Slot on the homepage or weekly newsletter item;  pick of the week
https://simpleflying.com/countries-vaccinated-travelers/

the coming weeks/months multiple countries/destinations will be more accessible with less restrictions - also for visitors. This is our highlight of the day/week; landing page with all new updates]]> 2021-03-24 14:32:35 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348202653 SEO: Prediction of positions for optimized landing pages https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348204871 Identifying pages with high ranking potential by predicting position changes after optimisations. [Helene]]]> 2021-03-24 14:32:59 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348204871 Focus on domestic travel campaigns in certain markets https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348205964 2021-03-24 14:33:12 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348205964 Add airport-specific corona measurements to top airport pages (example blogs, DACH top 5) jfranck4 https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348206043 Jana]]> 2021-03-24 14:33:12 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348206043 Fare offers (w/pricing) https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348207482 Specifically look into our fares and promotions for top (or relevant) routes to be competitive]]> 2021-03-24 14:33:28 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348207482 Focus on “vaccine content”, incl. regularly updated (existing) blog, create page/segment of open countries for vaccinated travellers jfranck4 https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348210418 2021-03-24 14:33:58 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348210418 Content automation: ConGenerator 2.0 scale-up https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348211027 - move Congenerator to Python, to get rid of G.sheets and so that the generated pieces of Vnext code would be accessible directly via an interactive dashboard
- create new campaigns/content templates => need your input!]]> 2021-03-24 14:34:05 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348211027 "Campaign Library"> Sharing campaigns such as quiz, surveys etc between affiliates and ROW/US. The idea behind it and where to find it in Clang in order to copy it across brands [Maya]. https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348214787 2021-03-24 14:34:47 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348214787 “FAQ blogs” (step-by-step guides): to be a helpful voice, highlighting our products along the way jfranck4 https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348216067 what to do if my flight gets cancelled, what to do if I want to change my ticket, how to book a flight with the most security, what to do if my airline goes bankrupt, how to book a flight, hotel, and car all in one]]> 2021-03-24 14:35:01 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348216067 Email mkt https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348216286 focus on informational newsletter and AB testing]]> 2021-03-24 14:35:03 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348216286 Use social media to reach younger target segments https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348218802 Connect on a personal level, generate engagement]]> 2021-03-24 14:35:30 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348218802 Test Newsletter Subscribe Form on popular/top traffic pages https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348221142 2021-03-24 14:35:55 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348221142 Opening up Europe/world campaign https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348221432 Once travel picks up again make sure we are ready]]> 2021-03-24 14:35:59 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348221432 'We are ready, are you?' Summer campaign https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348222634 NL (/focus brands)]]> 2021-03-24 14:36:09 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348222634 Safety first https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348222730 Generic transparency message campaign on all channels combined, about booking a flight in 2021 and how, why, what to focus on to keep clarity; Build trustworthy.]]> 2021-03-24 14:36:10 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348222730 Add extra messages to certain pages and emails, a “more human (less corporate) voice” -> e.g. subscription confirmation email, certain landing pages jfranck4 https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348226518 saying hey, it’s tough times, we are ready for you whenever you are 
Jana]]> 2021-03-24 14:36:50 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348226518 Pages on travel bubble routes / options https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348228935 2021-03-24 14:37:14 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348228935 “Early Bird campaign”: Book now for late summer/autumn/the end of 2021 and get this in return -> highlight our products (flexible tickets, insurance, etc) jfranck4 https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348229509 2021-03-24 14:37:20 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348229509 Landing page https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348230170 Create new landing page about ‘open destinations for travellers’]]> 2021-03-24 14:37:28 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348230170 Reunion Travel mjlai https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348233105 VFR campaigns]]> 2021-03-24 14:38:00 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348233105 Extensive Keyword research on Covid-19 topics https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348233536 Marit]]> 2021-03-24 14:38:05 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348233536 Add country measures pages on other affiliates https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348238904 2021-03-24 14:38:59 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348238904 Reactivate 'Sleepers' https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348239748 Reactivate customers who have not booked for a longer period of time. In our systems we can see exactly who used to book a lot, but hasn't for 2 years now.  ]]> 2021-03-24 14:39:08 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348239748 Review past sent newsletters and create a list of best performing subject lines, content performing emails monthly> see if can be used in other brands or use a "winning horse" for future sends, with some adjustments [Maya]. https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348242061 2021-03-24 14:39:31 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348242061 Adding QR codes https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348242544 -adding it to any pdf files (mobile)]]> 2021-03-24 14:39:36 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348242544 Email segmentation based on age groups https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348243125 Marit]]> 2021-03-24 14:39:42 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348243125 Extra content on what to expect from airlines when flying now https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348247844 Coronameasures ]]> 2021-03-24 14:40:30 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348247844 Travel Activity E-book https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348248733 2021-03-24 14:40:40 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348248733 Optimize blog content based on insights from project CIS workshops https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348261308 Marit]]> 2021-03-24 14:42:52 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348261308 FLDE Instagram account jfranck4 https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348476286 2021-03-24 15:19:21 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348476286 FLDE / CTDE distinction project jfranck4 https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348539485 Jana]]> 2021-03-24 15:30:09 UTC https://padlet.com/sgunnink/1y5tcj39dgbnqipp/wish/1348539485