T4_G1Marketing by Kristella Luisa M. Abaa https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8 en-us 2020-09-13 15:49:02 UTC 2025-12-19 23:03:34 UTC hello@padlet.com What do we know about the problem or phenomenon? ninagarcia https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750629377 - We know that Facebook is the most frequently used platform during the lockdown and that consumers tend to make transactions there more often than other social media apps based on our survey.]]> 2020-09-16 06:06:19 UTC https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750629377 What would we like to know more? ninagarcia https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750632373 - We would like to know the marketing strategy or valorisation tool that is most trusted for online businesses, specifically on Facebook during a lockdown. ]]> 2020-09-16 06:08:04 UTC https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750632373 Why is the problem important? ninagarcia https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750636173 - It’s important because it determines whether a certain business is trusted by consumers online and their marketing strategies/valorisation tools are effective in hooking more buyers to their business. ]]> 2020-09-16 06:10:21 UTC https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750636173 Why does it occur? ninagarcia https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750637392 - It occurs because there are certain situations such as a quarantine or lockdown where people tend to make purchases online rather and it is necessary for businesses to know how they’ll reach out to consumers by implementing necessary marketing strategies and valorization tools. ]]> 2020-09-16 06:11:02 UTC https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750637392 Why was it not yet solved? ninagarcia https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750638129 - It's not yet solved since determining the effective marketing strategies and valorization tools are challenging especially for researchers and there were no researches conducted that was sufficient enough to solve our problem ]]> 2020-09-16 06:11:28 UTC https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750638129 Who is involved? https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750680809 - The people who are involved are the business owners and
consumers who like to go online shopping.

]]> 2020-09-16 06:35:57 UTC https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750680809 Who is affected by the situation? https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750681413 - The situation that we have right now is the pandemic, which means that everyone are advised to stay in their homes. Everyone is affected by the situation because this is a global crisis. Businesses are also affected because not much people can go out and buy the items that they want.


]]> 2020-09-16 06:36:17 UTC https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750681413 Who is the decision maker/main mover in the situation? https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750682077 - It is recommended for businesses to switch to an online platform instead of the traditional setting for them still continue despite the lockdowns.







]]> 2020-09-16 06:36:37 UTC https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750682077 When do people want to see the results? kassandraedman https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750741811 People would want to see the results when they want to know which platform they can and should use to reach their consumers and buyers.

The people would also want to see the results so that they would know which platforms to use, to know whether it is efficient and can be trusted.]]> 2020-09-16 07:09:13 UTC https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750741811 How can this investigation be an opportunity? kristellaabaa https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750745656 This investigation may turn into a great opportunity especially for small or new businesses in order to market and promote their product and brand to more customers and possibly, their target audience. This will also serve as an avenue to connect with their audience, understand consumer needs and wants, and create a bond with their consumers. ]]> 2020-09-16 07:11:35 UTC https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750745656 How could it be solved or investigated? (phenomenon) kristellaabaa https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750746669 This will be solved through the help of a group of consumer from different age groups, grouping them per age will indicate certain trends and factors that may help us in formulating the most effective and trusted combination of a marketing strategy and valorisation tool that will assist business owners how to market their product in Social Networking Sites, specifically, Facebook. We will be conducting interviews, surveys, and the like in order to acquire the said data. ]]> 2020-09-16 07:12:10 UTC https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750746669 What has already been done to solve the problem? Or what has already been done to address the phenomenon? kristellaabaa https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750753588 The best evidence as to the solution right now is how small businesses are able to acquire more customers and have an increase in their sale and profit. There already are many businesses using Social Networking Sites such as Facebook and Instagram, to create brand awareness, however the goal of this paper is to find the best, most effective, strategy and tool to use in specifically in Facebook in order to maintain and gain customers. ]]> 2020-09-16 07:16:07 UTC https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750753588 Where does the problem occur? Where does the phenomenon occur? kristellaabaa https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750757189 Recently, due to the pandemic, multiple governments around the world decided to conduct and implement social distancing, quarantine, and lockdown for the safety of the people. With this, businesses and such couldn’t operate like they used to (i.e. in malls, shopping centers, etc.). As of the moment, here in the Philippines and some affected countries, most businesses proceed online, to Social Media Platforms and E-commerce in order to safely operate their businesses. ]]> 2020-09-16 07:18:14 UTC https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750757189 Where was it solved or addressed before? kristellaabaa https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750757694 It is and was addressed in majority of the countries who went through quarantine and lockdown just like the Philippines and India. In a research paper conducted by Usman Bello Balarabe entitled “Impact of COVID-19 and Pandemic Lockdown in India: Role of Media during Lockdown”, Mr. Balarabe, Indian, discussed the impact and effect of the worldwide health crisis in multiple aspects of their country, Commercial and Business Activities included. ]]> 2020-09-16 07:18:33 UTC https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750757694 Where did similar situations exist? kristellaabaa https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750758080 Similar situations exist in Zimbabwe, presented in a research paper conducted by C. Parwada entitled “COVID-19 outbreak lockdown and its impacts on marketing of horticultural produces in Zimbabwe”. The research discussed the impacts of the COVID-19 outbreak lockdown to marketing in Zimbabwe with a main focus on local farmers.]]> 2020-09-16 07:18:47 UTC https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750758080 When did the phenomenon/problem occur? kassandraedman https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750763474
This phenomenon happened because of the pandemic, since people are not allowed to go outside to not get affected the lockdown was placed, with no ways to buy and sell outside, people used online platforms to reach the people outside without actually having to meet them personally or go outside at all.]]> 2020-09-16 07:21:49 UTC https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750763474 kristellaabaa https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750863413 Parwada, C. (2020). COVID-19 outbreak lockdown and its impacts on marketing of horticultural produces in Zimbabwe. International Journal of Horticultural Science, 26. doi:10.31421/ijhs/26/2020/6178]]> 2020-09-16 08:20:22 UTC https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750863413 kristellaabaa https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750898358 Bello Balarabe, U. (2020). Impact of COVID-19 and Pandemic Lockdown in India: Role of Media during Lockdown. In Impact of COVID-19 & Pandemic Lockdown in India: Ramification in Environment and Human Life (pp. 176-184). Eureka Publications. Retrieved September 16, 2020, from https://www.researchgate.net/publication/342787067_Impact_of_COVID-19_and_Pandemic_Lockdown_in_India_Role_of_Media_during_Lockdown.n]]> 2020-09-16 08:42:57 UTC https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/750898358 What are the assumptions about this problem/ phenomenon that should be considered or scrutinized? ninagarcia https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/787336761 - Assumptions about this problem is that the Facebook marketplace can be sketchy and others would consider making transactions on different platforms such as Instagram and Twitter. Despite it being widely used, there are still many negative assumptions towards Facebook.  ]]> 2020-09-29 11:06:01 UTC https://padlet.com/kristellaabaa/1xzrk60u84b3s3t8/wish/787336761