Magdalena Malecka , 40029041 by

L'oreal Script Magdalena Malecka

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Video presentation script with reference list

A written infographic with a reference list

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A written infographic with a reference list

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a Written infographic with reference list

Infographic 2

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Infographic 2

Infographic 1

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Infographic 1

Peer Review 1- Oana Georgiana Tirsoaga

magda100019_ — 2024-01-19 11:15:29 UTC

After analysing your script, I discovered more about L`oreal and what kind of products they are promoting. I felt inspired after I saw your dedication and enthusiasm for this assignment and the amount of information you decided to use in your script and posters. In my opinion, your posters are very colourful and contain a lot of information about sustainable marketing. However, you use a lot of information in your posters, and you didn`t use a lot of text citations to support everything you decided to write about L`oreal. Overall, your script and posters were very informative, and with some minor adjustments, it could become an even more impactful experience about what you can find out about L`oreal.

date of review: 18.01.2024

Peer review 2- Karina Los

magda100019_ — 2024-01-19 11:22:21 UTC

Magda, you have chosen a very interesting brand; the cosmetics company attracts attention, especially from women. You have collected a lot of information about the company, and the script is written on an appropriate topic. Please pay attention to how you refer to the sources you use in the text. References should refer to both posters and scripts. They should be included in a separate document. The posters are aesthetic and clear. You did a good job. I hope you will be satisfied with your final assignment result.

date of review : 19.01.2024

Video L'oreal brand

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Video L'oral brand

Self Reflection Action

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Self Reflection Action

Principles of Marketing Front Sheet

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Reference list

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Reference:

Adcock, D., Halborg, A., Ross, C. (2001), Marketing principles and practice, 4^th edition. Essex: Pearson Education.

BCG Matrix Analysis (2023) BCG Matrix of L’oreal, Available from https://bcgmatrix analysis.com/ bcg – matrix- of-L’Oréal/amp/ [ accessed 19 November 2023].

Bhasin, H. (2023) L’oreal marketing mix. Marketing 91, Available from://https://www.marketing 91.com/category/ marketing- mix / [accessed 19 November 2023]

Jobber, D & Chadwick, F.E. (2016) Principles and practices of marketing, (8 th

Editon) London: McGraw- Hill Education.

Kotler, P & Armstrong, G. (2020) Principles of marketing (18th edition) Pearson Education.

L’oreal (UK) Limited. (2022) Strategic Report. Financial Statement Available from https://www.l’oreal.com/en/uki [accessed 19 November 2023]

L’oreal UK & Ireland. (2022) Annual report Available from https://www.l’oreal-finance.com/Eng/annual-report. [ accessed 12 October 2023]

L’oreal- Company History. Available from https://www.company- histories.com/L’oreal- company-history. html. [ accessed 25 November 2023]

Martin, D. (2013) Sustainable marketing, Pearson New International Edition