I think this is a question comes into everyone's mind at some point. Let's get some perspective. Statistically, there are approximately 2.62 BILLION users on social media in the world. So that's potentially 2.62 billion people that you are able to connect and market your school to for FREE! Realistically your school probably won't reach that number but it's a figure you can't ignore.

Budgets  are tight and teachers have limited time on their currently packed schedule. So, how can your school attract new pupils, parents, and staff?

It's time to start realising the potential of social media and how it can benefit your school immensely when used well.

Benefits of using Social Media to promote your school

It’s a great marketing tool! Using social media gives you the chance to communicate and engage with your community. It's one of the biggest benefits of social media in school. You want to make sure your school stands out, showing what makes your school special and why parents should send their children to your school. As a school you know the competition is high, as parents are looking for more than academic performance and extracurricular activities when choosing a school for their little one.

Everyone nowadays lives on social media. One of the first thing people do these days when searching for something new like a school they will whip the mobiles out and look to see if they have any social profile. Why? Because they are looking to see what everyday life would be like for their child, the authenticity of the content which is active with real people posting about what it is like to go to this school. This is why it's also important to have a {responsive school website}. Being on Social Media can build authentic relationships and get people engaging with your content. It can promote a good rapport with parents and you can become a reputable school.

It also builds your online presence. This means the more platforms you're on the wider the audience you have to market to which will be a great asset to your school’s long-term communication strategy. Maintaining effective communication strengthens your schools' identity and portraying the culture of the school to your audience.

The best part it's FREE! Hurray! You can sign up and use all social media platforms without it costing a penny. This is a great relief for the finance budget.

Benefits for Students

In using social media you are able to teach the student to have a positive attitude towards technology. How to use, how not to use Social Media and how to stay safe online. Educating young people how to use these platforms and the internet properly is the key to preventing children miss using and protecting them in the future. Doing this will create a safer culture online because it’s not going away but educating them is the way forward! You actually have a huge opportunity to influence for good and that has to be a key benefits of social media in school.