Porscha Hill Internship : Individual Blog Report by https://padlet.com/joesaltsmith6/1uhr037oia14vtrl Blog 2 en-us 2023-07-21 18:40:17 UTC 2025-09-30 11:47:24 UTC hello@padlet.com Target Consumer joesaltsmith6 https://padlet.com/joesaltsmith6/1uhr037oia14vtrl/wish/2649307013
Age Range: 
  • 18-35 years old

Demographic and consumer characteristics:
  • Environmentally conscious
  • Average - high level of disposable income
  • Larger percentage of female audience compared with other genders.
  • Nature orientated/slow lifestyle
  • Liberal in political beliefs

]]> 2023-07-21 18:41:13 UTC https://padlet.com/joesaltsmith6/1uhr037oia14vtrl/wish/2649307013 Main Competitors joesaltsmith6 https://padlet.com/joesaltsmith6/1uhr037oia14vtrl/wish/2649314243 Hemper
Products and services:
  • Artisanal hemp
  • Natural Dyes

Average price for procucts:
  • $151.20

Botanical Colours
Products and services
  • Natural dyes
  • Mordents and Assists
  • Fabrics and Dyables

Average price for products:
  • $18.80 per 50g

The Wild Bloomer
Products and service:
  • Natural dyes including Avocado and Eucalyptus
  • Bags (totes, mesh bags)

Average price for products:
  • $40.40

]]> 2023-07-21 19:12:11 UTC https://padlet.com/joesaltsmith6/1uhr037oia14vtrl/wish/2649314243 How we differ joesaltsmith6 https://padlet.com/joesaltsmith6/1uhr037oia14vtrl/wish/2649315446 Porscha Hill Natural Dye Studio
Products and services:
  • Natural dyes
  • Repurposed garments
  • Online and in-person dye workshops

Average price for products:
  • Garment cost = $34.30
  • Dye cost = $9.90 per 50g

]]> 2023-07-21 19:17:53 UTC https://padlet.com/joesaltsmith6/1uhr037oia14vtrl/wish/2649315446 SWOT Analysis joesaltsmith6 https://padlet.com/joesaltsmith6/1uhr037oia14vtrl/wish/2649341949 Strengths:

Sustainable and regenerative. The company has low costs of production as garments of demand and no labour costs due to it being solely run.

Natural dyes are becoming increasingly popular due to their impact on the environment. This is therefore attractive to customers who prioritise sustainability.

Weaknesses:

Low brand exposure and following, with a limited foundation of a marketing strategy. Along side this they have a niche/small target audience, which may be more difficult to attract different consumer groups in the future.

When using natural dyes, there are less colour choices  compared to synthetic dyes and therefore limitations are set on product offerings which can diminish sales growth in the long run.


Opportunities:

Porscha Hill has the opportunity to extend its target audience by introducing different social media platforms such as TikTok and YouTube and increase its exposure.

Due to its niche market and close knit community, the opportunity for collaboration, whether that be with artists or other natural dye studios is very acceccible and a good way to build brand loyalty and recognition.

Threats: 

Larger competitors are able to source dyes for cheaper via bulk buying due to economies of scale, in-turn making the company less profitable in comparison. 

To ethically source high-quality natural dyes can be expensive and there are varying standards when it comes to regulation on natural dyes in different countries, this limits the companies ability to conduct business freely. ]]> 2023-07-21 21:41:53 UTC https://padlet.com/joesaltsmith6/1uhr037oia14vtrl/wish/2649341949 Promotional Mix joesaltsmith6 https://padlet.com/joesaltsmith6/1uhr037oia14vtrl/wish/2649352549 Advertising:
Porscha Hill boosts the engagement on her posts via instagram, on stories, feed posts and videos.

Physical posters for workshops, as well as branded business cards also play a part in advertising.

Sales promotion:
Special dye kits are offered online to incentivise new customers into taking natural dyeing into their own hands.

Porscha Hill sends free garments to influencers with similar target audiences who have good engagement, in order for them to promote the products.

Direct selling:
This form of promotion is important for a brand like Porscha Hill which is in its beginning stages of building a loyal consumer base.
One on one promotion is used through online messaging, discussions and collaborations regarding dyes and hand-made garments.

Public relations:

Porscha Hill operates solely, which is evident from the personal link that she has with the brand i.e. promoting herself as well as the products she offers. This ties in well with the natural and Hand-made aesthetic of the brand.

As well as this, she runs in-person workshops, further influencing the consumers personal connection with the brand, thus increasing brand loyalty.]]> 2023-07-21 22:59:43 UTC https://padlet.com/joesaltsmith6/1uhr037oia14vtrl/wish/2649352549 Stance on Sustainability joesaltsmith6 https://padlet.com/joesaltsmith6/1uhr037oia14vtrl/wish/2649355913 Porscha Hill specialises in sourcing natural dyes and often produce small quantities in "limited runs". The brand is rooted in sustainability, meaning every action is carefully thought out and the philosophy of "treading lightly on the world' is valued highly. ]]> 2023-07-21 23:21:07 UTC https://padlet.com/joesaltsmith6/1uhr037oia14vtrl/wish/2649355913