https://padlet.com/trechras/growthgroup4 Let's growth hack our start-up en-us 2020-08-24 11:58:58 UTC 2025-11-23 02:01:26 UTC hello@padlet.com trechras https://padlet.com/trechras/growthgroup4/wish/694273570 2020-08-24 11:58:58 UTC https://padlet.com/trechras/growthgroup4/wish/694273570 trechras https://padlet.com/trechras/growthgroup4/wish/694273572 2020-08-24 11:58:58 UTC https://padlet.com/trechras/growthgroup4/wish/694273572 trechras https://padlet.com/trechras/growthgroup4/wish/694273573 2020-08-24 11:58:58 UTC https://padlet.com/trechras/growthgroup4/wish/694273573 trechras https://padlet.com/trechras/growthgroup4/wish/694273575 2020-08-24 11:58:58 UTC https://padlet.com/trechras/growthgroup4/wish/694273575 trechras https://padlet.com/trechras/growthgroup4/wish/694273578 Write down the details of what you would do.]]> 2020-08-24 11:58:58 UTC https://padlet.com/trechras/growthgroup4/wish/694273578 trechras https://padlet.com/trechras/growthgroup4/wish/694273579 Write down the details of what you would do.

>> identifying the audience and demographic among targeted audience. 
Based on the outputs of our research and analysis, we decided to drive decision making towards more "advanced" level of skateboarder ready to pay ~300 SGD / buys for their skateboard without considering themselves as elite (skateboarders don't buy LV bags)]]> 2020-08-24 11:58:58 UTC https://padlet.com/trechras/growthgroup4/wish/694273579 trechras https://padlet.com/trechras/growthgroup4/wish/694273580 2020-08-24 11:58:58 UTC https://padlet.com/trechras/growthgroup4/wish/694273580 trechras https://padlet.com/trechras/growthgroup4/wish/694273581 2020-08-24 11:58:58 UTC https://padlet.com/trechras/growthgroup4/wish/694273581 trechras https://padlet.com/trechras/growthgroup4/wish/694273583 Based on the audience persona, our audience is:
- a bit more mature so we're focusing on Facebook users (matching people able to afford skate customization) >> FB interest group to be developped (FB live for designer, competition, event)
- complemented with community website
>> Reddit community is another channel where we can tap on for the skate-fans
- Co-marketing Partnership with fashion brands such as
>> Uniqlo (thanks to their designers) helping us to get a wider audience reach - in a win-win approach (more audience for us / access sub-culture range for Uniqlo)
- Physical community
>> brand ambassadors ]]> 2020-08-24 11:58:58 UTC https://padlet.com/trechras/growthgroup4/wish/694273583 trechras https://padlet.com/trechras/growthgroup4/wish/694273584 Click on the link below! ]]> 2020-08-24 11:58:58 UTC https://padlet.com/trechras/growthgroup4/wish/694273584 trechras https://padlet.com/trechras/growthgroup4/wish/694273585 2020-08-24 11:58:58 UTC https://padlet.com/trechras/growthgroup4/wish/694273585 trechras https://padlet.com/trechras/growthgroup4/wish/694273586 2020-08-24 11:58:58 UTC https://padlet.com/trechras/growthgroup4/wish/694273586 trechras https://padlet.com/trechras/growthgroup4/wish/694273587 2020-08-24 11:58:58 UTC https://padlet.com/trechras/growthgroup4/wish/694273587 trechras https://padlet.com/trechras/growthgroup4/wish/694273588 The tactic we selected]]> 2020-08-24 11:58:58 UTC https://padlet.com/trechras/growthgroup4/wish/694273588 trechras https://padlet.com/trechras/growthgroup4/wish/694273590 The tactic we selected - Choice #3]]> 2020-08-24 11:58:58 UTC https://padlet.com/trechras/growthgroup4/wish/694273590 trechras https://padlet.com/trechras/growthgroup4/wish/694273592 The tactic we selected - OPTION 2]]> 2020-08-24 11:58:58 UTC https://padlet.com/trechras/growthgroup4/wish/694273592 trechras https://padlet.com/trechras/growthgroup4/wish/694273593 2020-08-24 11:58:58 UTC https://padlet.com/trechras/growthgroup4/wish/694273593 https://padlet.com/trechras/growthgroup4/wish/696456792 2020-08-25 03:28:31 UTC https://padlet.com/trechras/growthgroup4/wish/696456792 https://padlet.com/trechras/growthgroup4/wish/696459637 - Using Google Analytics, AIRBNB identified influencers and engaged with them.
- Partnerships - sponsored events with other brands (some offline activitieS)
- building a community > human approach]]> 2020-08-25 03:31:23 UTC https://padlet.com/trechras/growthgroup4/wish/696459637 https://padlet.com/trechras/growthgroup4/wish/696461457 - Subscription based model for retention
- Customer experience: Convenience, not having to go down to stores physically. Customers do not have to remember when they have to change the blades. 
- Video content & viral angle ("Our blades are F**king great")]]> 2020-08-25 03:33:14 UTC https://padlet.com/trechras/growthgroup4/wish/696461457 https://padlet.com/trechras/growthgroup4/wish/696510336 Guerilla marketing event Somerset Skatepark for couple of hours for Skateboard contest with arty workshop 
Winner to win a skateboard painted by an friendly artist with the Painting product
>> Social posts across skateboarding community of SG
>> Share photos at the event on your social media platform and get discount code for paint purchase]]> 2020-08-25 04:18:27 UTC https://padlet.com/trechras/growthgroup4/wish/696510336 https://padlet.com/trechras/growthgroup4/wish/696510944 - Skateboarders
- Artists]]> 2020-08-25 04:19:04 UTC https://padlet.com/trechras/growthgroup4/wish/696510944 https://padlet.com/trechras/growthgroup4/wish/696517998 - skateboard provider
- energy drink
- skater-fashion brand]]> 2020-08-25 04:25:44 UTC https://padlet.com/trechras/growthgroup4/wish/696517998 https://padlet.com/trechras/growthgroup4/wish/696519350 - Google & FB Analytics to reach out to audience
- identify channels (social community, stores...)]]> 2020-08-25 04:27:02 UTC https://padlet.com/trechras/growthgroup4/wish/696519350 https://padlet.com/trechras/growthgroup4/wish/696679315 2 colors package buys

Beginner: unlikely to a beginner skateboarder would customize

LOWER PRICE: 199 SGD]]> 2020-08-25 07:21:15 UTC https://padlet.com/trechras/growthgroup4/wish/696679315 https://padlet.com/trechras/growthgroup4/wish/696680986 4 colors package buys

Common buys: audience is young but ready to invest if ready to customize its board

MID RANGE PRICE: 295 SGD]]> 2020-08-25 07:23:09 UTC https://padlet.com/trechras/growthgroup4/wish/696680986 https://padlet.com/trechras/growthgroup4/wish/696681638 6 colors + 4 wheels (matching with dominant painting colors) package buys

Strategy: Skateboarder are not in elite mindset, so not expecting audience to look much at this option.
4 wheels - comarketing with wheels skateboard specialist >> extra margin generating
HIGH PRICE: 495 SGD]]> 2020-08-25 07:23:59 UTC https://padlet.com/trechras/growthgroup4/wish/696681638 kimberly_yap https://padlet.com/trechras/growthgroup4/wish/696694432 2020-08-25 07:39:39 UTC https://padlet.com/trechras/growthgroup4/wish/696694432 https://padlet.com/trechras/growthgroup4/wish/696696895 2020-08-25 07:42:26 UTC https://padlet.com/trechras/growthgroup4/wish/696696895 https://padlet.com/trechras/growthgroup4/wish/696746282
Community: 
#Facebook & Reddit (60% on social feeds, amplification, content creation)
#Co-marketing partnership (20% investment as win win)
#Skate parks community (20% with brand ambassador)

Co-marketing:
- market our product with Uniqlo designer and look into Uniqlo stores close to Skateparks
- One of the main channel to recruit our community members (wider reach)

Physical community:
- brand ambassadors few hour a week across the 2-3 skateparks of Singapore to showcase the skate designs
- recruit members community

FB Group:
- FB live with Event
- Skate Competition / Arty context
- AR solutions with FB

Reddit:
- advice for design optimization
- share ideas and design solutions


]]> 2020-08-25 08:44:36 UTC https://padlet.com/trechras/growthgroup4/wish/696746282 kimberly_yap https://padlet.com/trechras/growthgroup4/wish/696753303 2020-08-25 08:53:16 UTC https://padlet.com/trechras/growthgroup4/wish/696753303 kimberly_yap https://padlet.com/trechras/growthgroup4/wish/696756104 2020-08-25 08:56:54 UTC https://padlet.com/trechras/growthgroup4/wish/696756104