Marketing Concept by

Marketing Concept by https://padlet.com/thukhamein456/1suh9k1dbh2b5l70 What kind of marketing concept did you see from these ads? What is the main message? What meaning did you receive? en-us 2022-12-10 11:08:33 UTC 2023-04-03 11:40:26 UTC hello@padlet.com SSM 11893 https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2497549095 Performance marketing concept and relationship marketing concept]]> 2023-02-28 07:40:48 UTC https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2497549095 SSM 11893 https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2497576603 The main message from both of these ads is that they want to convey that
(1) Nestle -their brand cares about ethical supply chain and wants their consumers to be a part of this initiative.

(2)Samsung cares about how they can contribute back to the community]]> 2023-02-28 08:07:11 UTC https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2497576603 SSM 11893 https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2497578924 (1) Nestle is making a positive contribution to society by supporting their product.

(2)Samsung encourages girls from conservative communities to technology literacy.]]> 2023-02-28 08:09:16 UTC https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2497578924 SSM 11873 https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2500553548 Ad 1: the nestle want to disturbe their main message that they care for the choco farmers and pay more profitable jobs for the farmers by buying their harvested chocolate raw materials and they want the consumer which are soft-hearted to see that the more they buy nestle products,the more the farmers got pay-off..therefore in my opinion,it's is two birds with one stone strategy.
Ad 2: The Indian culture has built on miso traditional affairs and girls are not allowed to study higher education.But as the modern technologies are introduced to india society,the samsung want to show that they care for indian women and they know that idians are easily controlable society.So the ad is aimed for those whose want better life.The main message is the Samsaung is making its step to india by using women rights movement to hit the india's technology industry.]]> 2023-03-02 04:40:16 UTC https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2500553548 SSM 11896 https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2501294197 Nestle Cocoa Plan

1)Holistic marketing concept

2)Main message are better lives, better firming and better cocoa. They all are included in internal marketing, relationship marketing, performance marketing and integrated marketing.

3) We should try to search the excellent marketing plan in our business. Firstly, we must build our brand. And then, extend our business more and more with spearheaded management up to unwholesome demanding state to our products.

Samsung Technical Concept

1) Holistic marketing concept ( Relationship and integrated marketing)

2) Indian cultural system is addressed typically gender discrimination and most of the people obeyed it. Samsung helped the girl who wants to learn technical for her career. This is the highlighted issue for gender equity.

3) Although Male and female are typically different in physical conditions, they should have equal chance and opportunities. This ads may hit among the women especially in human right organizations so that Samsung get back profit from this marketing strategy.

]]> 2023-03-02 15:32:42 UTC https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2501294197 SSM 11889 https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2502248735 I think these two ads have their own creative ideas to attract people mind and that was really fantastic.
For Nestle Coffee they mainly focus on people who have their native minerals which could not far reach to coffee lovers.
For Samsung ads they sincerely show that people who know their talent should keep going no matter what and also the rights to study for women in India because some parents still think that women are not supposed to learn, they just have to stay at home and do chores.

I think I just wrote the words that not are really concerned to marketing but these just came out of my mind.Thanks

]]> 2023-03-03 06:52:02 UTC https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2502248735 https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2503240237 The main message from both of this video

1) Nestle their brand cares about ethical supply chain and wants their consumers to be a part of this initiative.

2) Samsung cares about how they can contribute back to the community]]> 2023-03-04 02:05:48 UTC https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2503240237 SSM - 11878 https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2503326220 Both Nestle & Samsung used Holistic marketing and performance marketing.

Both brands care about ethical and want to give the message that the customer involve in those community development and movement of society.

Nestle want to spread the message they care about the society & development of the community.

Samsung wants to spread the message that they encourage to the women empowerment, gender equality and the human rights and women rights movement from the conservative society.]]> 2023-03-04 07:06:26 UTC https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2503326220 SSM-11897 https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2503443473 The Nestlé Cocoa Plan - The production concept

Samsung Technical School - The holistic marketing concept]]> 2023-03-04 12:44:27 UTC https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2503443473 SSM-11897 https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2503454164 The Nestlé Cocoa Plan - While improving their products, they are also giving children a better life.

Samsung Technical School - Girls are given the same education as boy in their school.]]> 2023-03-04 13:14:48 UTC https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2503454164 SSM-11897 https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2503459818 The Nestlé Cocoa Plan - If I buy their products, I will get the finest chocolate and support the children's future.

Samsung Technical School - Girls need to have equal rights with boys.]]> 2023-03-04 13:28:29 UTC https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2503459818 SSM-11882 https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2503753147 Both of the advertisements use holistic marketing concept.

Most Nestle products are related to chocolate and the main ingredient of chocolate 'cocoa' is from Africa. They support the local labours in which return they can farm the cocoa plants to produce good quality products. Win-win situation for both side

Samsung target market is second largest population country, India. The culture of the country has huge impact on girls. By using their product, girls can be supported to continue their education and the ad also highlighted the gender equality issue in the country. So they can partnership with human rights organizations and extend their profits as their products are vary to various class.]]> 2023-03-05 05:09:31 UTC https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2503753147 SSM-11348 https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2503792100 1) Two components of Holistic marketing concept; relationship marketing and performance marketing are using in the ads. Also using CSR.

2) Nestle => better lives for the people who plant the COCOA, using greater knowledge about new sustainable farming techniques to produce better COCOA. The products are using better raw materials.

Samsung => Her father leads her like sons, care about her education than traditional ways of thinking/ culture. She has a good enough of skills she can also do what the man are doing. This education will support to their surroundings.

3) Nestle =>Considering long term plan for the product and market share in this region, planning start from the plantation to marketing. Support farming course for plantation, to carry out income-generating activities, give gender awareness, more children attending school. The entire processes are linked together, to support win-win conditions.

Samsung => Give message for gender equality, educational also have the same opportunities. Cares for the dream of girls in India.

]]> 2023-03-05 07:44:06 UTC https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2503792100 SSM-11877 https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2503813374 We can see the performance marketing concept, relationship marketing concept, and holistic marketing concept in both ads. The ads aim to show it is important to create better ethics, equality, environment, and society, not focusing on the good quality of their products.

1) The Nestlé Cocoa Plan ad - it delivered the message of better farming, better lives, and better cocoa. It means that Nestlé Cocoa not only produces good cocoa products but also supports and elevates the lives of the employees and partners who worked for their products.

2) Samsung Technical School ad - it conveyed the beautiful message of gender equality, women empowerment, and human rights. The ads showed that everybody has the right to what they love to do and learn for their dream, education and career regardless of gender. Samsung supports it by letting the girl learn at Samsung Technical School.

In conclusion, although both ads revealed their brand message effectively and beautifully, I preferred the Samsung ads. It was very emotional and touched my heart. But I learned from both ads that we have to aim not only to produce a good product but also to create better lives. Marketing can change our thinking, environment, and society as well. ]]> 2023-03-05 08:48:52 UTC https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2503813374 SSM-11855 https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2503815537 After watching these ads , I have learned a lot about how to deliver message through ads by using Marketing Concepts

1) As my understanding , The Nestlé Cocoa Plan is mainly focusing on Performance Marketing and Relationship Marketing is also visible in the ads.
The message I have received from this ads is that they are trying to set a goal with their raw materials suppliers to develop their life , environment , community and to reduce child labor in that area.
When we start a business , there is not only one process to get profit . There are many relations such as partner , shareholders , customers , employees including in our business process. We should develop plans and projects to benefit for both sides just like Nestlé did .

2) After watching SAMSUNG ads , I’m definitely sure that this ads is using Relationship Marketing because of opening SAMSUNG technology .
Their financial community ( SAMSUNG technology) can bring mutual benefits ; from the side of company , they can get the best suited employees and from the side of local customers , they can get more job opportunities in the technical field.
Brand marketing is not only for promoting how one product is good in the ads but also for showing how they are doing good opportunities for communities .

]]> 2023-03-05 08:54:51 UTC https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2503815537 SUM-11795 https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2503853754 Nestle Cocoa Plan - Main message giving to the consumer is about the quality of raw material. Provided the farmers the new, sustainable farming techniques to able to produce quality raw materials.

Samsung Technical School - Main message - There shouldn't gender classification for education due to tradition. Should encourage to someone for them to know their ability and it also can benefit to the community.

]]> 2023-03-05 10:20:25 UTC https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2503853754 SSM - 11901 https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2508565951 1. Nestlé cocoa ads focus on performance marketing concept capturing about the lifestyle of cocoa farmers.
2. Samsung ads mainly provides the message for gender equity. They applied the most effective idea to attract the audiences by using holistic marketing concept. ]]> 2023-03-08 13:12:49 UTC https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2508565951 SSM-11895 https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2513106433 From my point of view,

1) the advertisement of Nestlé Cocoa plan is Holistic marketing, mainly focus on performance marketing concept. They try to present their participation and initiation in local development which shows us that they try to make stronger bond or relationship with local chain suppliers. At the same time, they try to show the process of production is ethical ( no children labours), conservation our environment and even support children's education.

2) the Samsung advertising seems like holistic marketing (relationship marketing concept). This mainly present the women's empowerment, gender equality and some sort of revolutionary in a community. This program directly makes a contact with customers and our society. From this, they gain many profits for their brand and products. The company have to make a relation with schools henceforth in the future, they have already give a chance to students for their career and the company doesn't have to worry about recruiting.]]> 2023-03-12 11:24:54 UTC https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2513106433 SSM-11883 https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2522082593 (1) The Nestle Cocoa Plan - They want to show that their products are not only superficial materials but also come with a back story by showing the behind the scenes of the production site and also emphasizes the fact that the products are organically grown

(20 Samsung Technical School - Main message is to show that Samsung cares about equality and gender rights especially in a conservative country like India. ]]> 2023-03-19 09:22:14 UTC https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2522082593 SSM-11868 https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2542102966 Holistic marketing concept emphasizing one component as performance marketing concept is used in these ads.
The main message i think is that these two brands care about the development of local business and community and also gender equality.
My perspective is that these brands let their customers to know that the customers indirectly support above issues as I mentioned by using their products. They set demographic, economic and sociocultural matters as marketing environment.]]> 2023-04-03 11:40:26 UTC https://padlet.com/thukhamein456/1suh9k1dbh2b5l70/wish/2542102966