Digital Marketing by Lauren Charlotte McAlinden https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf Final Year - Level 3 en-us 2021-02-19 10:18:24 UTC 2025-11-03 14:02:34 UTC hello@padlet.com Future forecasting lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1218375444 Past and present data - analyse trends 

Variables of interests 

Predication is similar ]]> 2021-02-19 10:29:57 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1218375444 Cone of Uncertainty lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1218407119 Broadens understanding 

Narrows decisions 

Exercise intuition

Cone of Uncertainty 

Rule 1 : 
cone of uncertainty 
- develop a forecast 
- crucial first step 
- wisdom    
- 70.20.10 rule 
- risk 
- wild card 

1997 
- Toyota launched 
- forecasting future state for the cars in the USA 
- known for cars 
- place is society judged by the car you had 
- gas was cheap 
- multi car families 
- hybrid cars 
-what would you need to know ? 
Wars over oil - Iraq
States - California and New York  - embraced hybrid car 

“Black cab” “yellow cab” now all previous 

Influencer marketing - le de cap - he drives environmental friendly car - he’s influenced there decision in the choice of car. 

External factors : 
Oil price trends - (two wars fight over oil) affects consumer and disposable income due to rises 

Consumer attitude - economic trends 


Competing technologies- preference for smaller cars - fiat 500 - more sustainable with energy use - 2020 “the year of the electric car” 

Ford electric cars for example  

“Wild cars” - terroir attacks - can’t predict these coming 

Cone to narrow is worse than drawing the cone to broad 

Uncertainty can be a friend - 

Good forecasting can be tried and tested 

70% - low risk 

Rule 2: 
“S curve” 
Change starts slowly then explodes and sometimes even dropping back down 

Need to identify an S curve 

Wise forecasters - look to the left - “moores law” micro chip , double in size , 

- Moore's Law refers to Moore's perception that the number of transistors on a microchip doubles every two years, though the cost of computers is halved. Moore's Law states that we can expect the speed and capability of our computers to increase every couple of years, and we will pay less for them.


Rule 3: 

Embrace the things that don’t fit - 

Subtle pointers 

Become attune to things that don’t fit 

Ignore indicators

Idea of newness : 
- Disney 
- dyson 


Back in 2001 - store on saville row - digital age - Ben banks and Charles Perez launched oki-ni 

- closed due to poor customer engagement 

^ art exhibitions going on 
^ Visual 
^ Films 

Too before it’s time. - would be relevant now 
Weren’t at that stage 
Adidas store and Nike for good examples for oki-ni did. 

Task for me: Look into examples that didn’t work but work now.  

Analyse and compare them. 

Interesting failures 

Bright idea wrong time. 

20 years later eliminated from the oki - ni 

Look into failures from 10 years ago that relate to cars and interior and digital tech. 
Why wouldn’t they work? Supply chain and technologies not up to date . 

Primary research - 
Don’t change results and analyse and conclude them in the end 

Traditional research - 

Good forecasting is reverse 

Brands who have flourished - 
Amazon 

Brands who have fallen - 
Arcadia 

Note to self: pick brands that are doing well to collab with 

Rule 5: 
Look back twice as far as you look forward 

- texture of past events to predict future 
- consumption of TV has changed 
- cinemas - odeon 
- revolve around experience 
The 4 ES - cinema date night 
- dinner and then watch a film 
- glass of wine e.c.t. 
- have to change

Networks - 
BBC competitors : ITV, Chanel 4 

90s - Chanel 5 

2021- antiquated - prime , hoola e.c.t. 

“Mass media order” 
 Capitalised on that 

Looking back to see what is going to happen 

- look back at the whole history of social media do this for your chosen brand too. 

Birth of websites : 
Social media / form of communication 
^ marketing tool 

Principles- 4-5 years 

“Cioricle” 

90s into the 80s - emerging trends on the catwalk 

New personal media order 

Cutting edge players: Microsoft , Google 

We are our own TV strategist 

Volts wagon 
^ competition - Apple and Google 

Curve balls not expecting 

History is going to repeat itself - look for similarities as won’t be exact the same 

Rule 6 : 

When not to make a forecast 

Instagram - countless periscopes 

Task: Great Hack - READ. 

Becoming powerful 

Dictating on what we see and don’t see 

 Unchange laws of economics 

^ way we engage has changed 
^ Arcadia group 
^ key players 

Unpresidenty of uncertainty 

CVA - Arcadia 

A Company Voluntary Arrangement (CVA) provides a way for companies in distress to pay off their debts over a fixed period of time, and offers the opportunity to address issues surrounding management and operational systems that were not working.


 





]]> 2021-02-19 10:44:09 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1218407119 WGSN - X 2 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1218492330 Element to add: forecasting for the ai interior ]]> 2021-02-19 11:24:47 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1218492330 Accenture - speaker lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1218492476

Trends : 




How to relate to my project:


]]> 2021-02-19 11:24:52 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1218492476 Second part session lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1218501976 World building -

PEST analysis


Week 3 task -

Menus that are interactive

Mood board for 10 years ago to now.

Maybe split it into demographics
Note: email him this after.


- Is there anything you would add or disagree with.

Push boundaries

Make it  aesthetically pleasing

 

]]> 2021-02-19 11:29:38 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1218501976 Beauty Pie lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1273521479 2021-03-05 13:35:53 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1273521479 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1273570277 2021-03-05 13:47:16 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1273570277 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1273577059 2021-03-05 13:48:52 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1273577059 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1273582031 2021-03-05 13:49:57 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1273582031 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1273591667 2021-03-05 13:52:09 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1273591667 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1273604252 2021-03-05 13:55:01 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1273604252 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1273616963 2021-03-05 13:57:47 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1273616963 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1276389020 2021-03-06 09:50:38 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1276389020 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1276393819 2021-03-06 09:55:42 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1276393819 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1276397282 2021-03-06 09:59:24 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1276397282 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1276398123 2021-03-06 10:00:23 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1276398123 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1276439892 2021-03-06 10:42:19 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1276439892 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1276440779 2021-03-06 10:42:48 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1276440779 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1276441400 2021-03-06 10:43:30 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1276441400 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1276443016 What life could look like in 2030 according to futurologist John Vary 

1. People won't be driving cars 


 Developments in driverless car technology mean we could all be relaxing whilst driven around town by autonomous vehicles. - use in conclusion
2. No smartphones


 Forget concerns over screentime, advances in virtual reality and augmented reality could mean the end of smartphones
3. Augmented intelligence


 We will all be uploading our brains to the cloud and merging them with artificial intelligence to gain extra capabilities
4. Death will be curable 
We could all be living forever as advances in medicine and technology mean death could become a curable disease 
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lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288490817 2021-03-09 16:31:24 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288490817 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288504515 2021-03-09 16:33:40 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288504515 re opening lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288511050 2021-03-09 16:34:39 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288511050 showroom lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288514613 2021-03-09 16:35:13 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288514613 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288553085 2021-03-09 16:41:27 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288553085 lauren_mcalinden1 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lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288663494 2021-03-09 16:59:08 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288663494 Competitor lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288669515 2021-03-09 17:00:10 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288669515 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288673798 2021-03-09 17:00:53 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288673798 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288710247 2021-03-09 17:06:23 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288710247 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288735262 2021-03-09 17:10:13 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288735262 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288737866 2021-03-09 17:10:37 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288737866 United by the same passion lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288758668 2021-03-09 17:13:52 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288758668 "La Prima" - electric city car lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288801056 2021-03-09 17:20:31 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288801056 Review - lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288816691 2021-03-09 17:23:02 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288816691 Marketing lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288964748 2021-03-09 17:47:19 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288964748 Marketing lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288965061 2021-03-09 17:47:22 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288965061 Marketing lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288965516 2021-03-09 17:47:27 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288965516 Business models lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288965935 Innovation Scale 

Brand Pryzm 




]]> 2021-03-09 17:47:31 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288965935 Business models lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288966662 innovation scale]]> 2021-03-09 17:47:37 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288966662 Buisnes models lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288966986 innovation scale]]> 2021-03-09 17:47:41 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1288966986 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1289202545 2021-03-09 18:26:54 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1289202545 Influencer marketing lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1290266503 Authenticity 
Transparent - people don't believe in "ads" or "gifted" posts.


Content creators - not influencer. 

what brand suits fiat ???  ]]> 2021-03-09 22:59:06 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1290266503 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1291674071 2021-03-10 07:53:03 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1291674071 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1291687408 2021-03-10 07:57:31 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1291687408 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1291994870 Add to car / the app]]> 2021-03-10 09:34:37 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1291994870 10 CS - Sean Donelly week 6 guest speaker lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292092278 Active ]]> 2021-03-10 10:07:48 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292092278 Independent tutorials lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292093763 Paul 17th - 1pm.

DSM tutorial - 5:45pm.

19th March - submit recorded version - 5pm CANVA. 

26th March - 3:40pm ]]> 2021-03-10 10:08:17 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292093763 Friday 19th March lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292095983 2021-03-10 10:09:01 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292095983 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292133988 2021-03-10 10:21:57 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292133988 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292146305 2021-03-10 10:26:06 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292146305 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292148340 2021-03-10 10:26:45 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292148340 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292164347 2021-03-10 10:32:08 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292164347 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292165665 2021-03-10 10:32:34 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292165665 3- D printing lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292168126 2021-03-10 10:33:27 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292168126 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292218918 2021-03-10 10:50:57 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292218918 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292227471 2021-03-10 10:54:09 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292227471 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292232091 2021-03-10 10:55:53 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292232091 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292234621 2021-03-10 10:56:47 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1292234621 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1293085817 2021-03-10 14:29:15 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1293085817 swot analysis fiat lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1293104709 2021-03-10 14:32:23 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1293104709 Survey Monkey lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294335684 Questions:


Have you heard of the brand fiat? 
yes 
no 

Do you own a fiat car? 

How long have you driven for ? 

If you do not drive why? 
option 1 - scared of an accident 
option 2 - weather conditions 

How many hours a week do you tend to drive ? 

Would you feel safer if

]]> 2021-03-10 17:57:30 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294335684 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294339401 2021-03-10 17:58:10 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294339401 Colour Palette lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294358101 2021-03-10 18:01:32 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294358101 Front cover lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294378640 2021-03-10 18:05:20 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294378640 Quote lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294381509 2021-03-10 18:05:53 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294381509 Audi lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294402045 2021-03-10 18:09:24 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294402045 Traget demographic board lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294412451 2021-03-10 18:11:08 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294412451 Target demographic board lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294413250 2021-03-10 18:11:17 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294413250 Magazine element ? lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294682661 2021-03-10 19:00:50 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294682661 Glossier design elements lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294690428 2021-03-10 19:02:25 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294690428 Mood board lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294692781 2021-03-10 19:02:52 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294692781 Mood board lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294693341 2021-03-10 19:02:59 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294693341 Video - pick one lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294699888 + create a few into one ??? 
= ]]> 2021-03-10 19:04:14 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294699888 Brand core values and history lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294701108 2021-03-10 19:04:29 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294701108 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294717547 Produce a report exploring the current digital channels, content and media used in the retail industry’s wider marketing activities

2500 words]]> 2021-03-10 19:07:47 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294717547 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294723270 PARTNER ACCENTURE - ]]> 2021-03-10 19:08:40 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294723270 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294728539 2021-03-10 19:09:44 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294728539 Sustainability lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294731741 2021-03-10 19:10:22 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294731741 Report example lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294738834 2021-03-10 19:11:53 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294738834 Illustration idea lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294755558 Line up of different cars and peoples faces on top - shown live on TikTok “the future of fiat” re design 

- who goes to the fashion show - which creators - think back to PR module + fashion show task 

]]> 2021-03-10 19:15:18 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1294755558 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297310028 2021-03-11 10:31:25 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297310028 Include survey - primary lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297586884 2021-03-11 12:16:39 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297586884 Include global data lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297587400 2021-03-11 12:16:49 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297587400 Include social trend - use Accenture talk for reference lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297588780 2021-03-11 12:17:18 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297588780 add - pricing lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297593618 2021-03-11 12:19:00 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297593618 Innovation centre - car event lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297598040 - also add to the app and how the fiat club has been advanced - short term idea. 

- How this idea can then further be advanced ?


Future - how it can be advanced in the future?]]> 2021-03-11 12:20:29 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297598040 What to include : lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297810902 Front cover 
Context page 
Quote 
Fiat past
Fiat now 
Fiat the future 
Brand Pryzm 
Omni channel - do for app too. 
Trend and social predictor board - do for fiat the future??
Do trend and social predictor now 

**DO PESTEL FOR AUTOMOTIVE industry in general 

**Do SWOT for fiat 

Target demographic - then
Target demographic - now 
Target demographic - the future 
- Do a mood board - consumer 1 male. 
- consumer two female 
^ how fiat evolved into a name called "fiat 500 twitter" - "women's car" - look into YouTube section. -

social media strategy: 

Business and creative - look back into Sean Donnelly talk.  

hierarchy of needs - fiat
















]]> 2021-03-11 13:18:13 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297810902 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297840221 2021-03-11 13:24:49 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297840221 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297912178 2021-03-11 13:39:10 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297912178 virtual museum lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297939575 adapt that - short, mid and long term]]> 2021-03-11 13:44:20 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297939575 include virtual museum in app lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297940802 2021-03-11 13:44:35 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297940802 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297944114 Service if you have problems - for example a feature of the car doesn't work - connect to we chat and someone tells you how to fix it ]]> 2021-03-11 13:45:10 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297944114 We Chat Robot in the car lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297948261 trend - empathy - long car drives - for example people who commute from home (south to north).

Go on holidays by themselves i.e. drive from the UK to France - keeps them company?? 


]]> 2021-03-11 13:45:56 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297948261 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297967084 2021-03-11 13:49:28 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1297967084 3D anamorphic installation lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1299155258 2021-03-11 17:11:36 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1299155258 Design elements extras once. completed - lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1300015346 Mushroom leather 

“Beauty” element - shaver - refer to LinkedIn on "saved" 


]]> 2021-03-11 19:58:01 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1300015346 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1301294370 2021-03-12 04:02:44 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1301294370 Guest Speaker lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1301930485 2021-03-12 10:07:09 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1301930485 Electric vehicle marketing scenario lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1301931491 2021-03-12 10:07:36 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1301931491 Strategy canvas task lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1301933684 2021-03-12 10:08:35 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1301933684 Brief Recap lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1301934307 2021-03-12 10:08:52 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1301934307 Guest Speaker - lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1302100714 Craig Chin
Far East - Milesian and Chinese “mongrole” 
DNA results 
Young 
In a band - professional musician 
Got a cap on 
Young face 
“TGIF” 
Likes his history 
Likes quotes 
Open minded , likes to help , knowing his strengths 
Kings college - geography 

Career - red Ball - events Guerilla - attend at last year of uni 

Creativity - exploration - fun - went on tour in a band. Re found his passion - didn’t make it - realised he enjoyed marketing. 

Country wide - corporate - niche - progression 

Amazon Prime - relevant marketing channels 
Product - marketing “big sister” 

“Majestic Meg” 

Quote how to approach a problem - “everything should be made as simple as possible, but no simpler”. 
- simplistic 

Uber - cutting prices 
Country - physical branches 
Amazon - customer experience 
^ investment to increase / maintain sales 
^ apply this to fiat and say why they need to invest in x y z 

“Umbricius scauruas” 
^ marketing tag line - 

“Psychological. Marketing. Socioeconomic.” 
Past . present and future of marketing. 
^ apply to fiat. ?? 

Psychological - 

Mathematical - data , 

Socioeconomic  - social media 

Brand power. Digital Transformation. User Generated Content. 

John Lewis - influencer strategy 
Gym shark - examples of where brands have invested 

So where is it going? 
- 

1. Follow the money 
2. Follow the technology 
3. Follow the customer 

“Show me the money!” 

Sales growth - marketing spend 
^ why brands go through digital transformation. 

Global ad spend graph - 


12 month - maybe have TV and radio 
0 technology click - remove the need to search
Micro and macro 
Influencers - macro - help build momentum 

Mid term - voice search 

Long term - 
Micro - for long term - efficient and affective - 
^ look at how 

The power of data. 
4 Es on the rise - engagement. Experience. Exclusivity. emotion. - use that in the future of fiat. 

^ traditional PS are dying. ( product. Price. Place. Promotion) 

* note - maybe do a timeline for fiat plan for digital transformation. - break it down so it’s easier to complete. 

Look at past too - see if there is anything that’s being repeated. 

60 seconds chart - 

Sales Growth - Marketing Spend

Resource intensive 



Amazon North Star - vision is still the same - customer eccentric - Amazon go store will loose money 
* look into tech for fiat - Amazon believes best customer experience 
- fiat needs to focus on customer behaviour - how long do people spend deciding a car ? 
Compare ages ? 

Look at fiats North Star 

Amazon - to be everyones go to - everyone has prime - lifestyle 

Car is a life style  - timeline - offers value. 

PR statement for FIAT. 


W 3 school. 
Web building 
Principal  through code 

Coding for jobs ? 


0 click technology lead by google - how do you think this is going to effect business for the future in terms of showing up in terms of showing up in search? 
- does fiat want to have a 0 click element ? 

3-D printing - sustainability play ? 


Gamification - 
Positive and negative 
- use this in fiat 
- customer use ways to by pass - 
PR FIQ - ask to see it. 
Reward element to the 
Prime gamification process - ask him about it. 
“Spin to win” - have element in fiat. 
Gaming and digital go “hand in hand” 
“Gaming tendcey” 
“Interesting space”
^ think of innovative way and add it to the fiat app. 
^ don’t do fraud - look into the terms and and put it in in the PESTLE to relate to fiat. 


Hologram technology - 
What is your opinion on hologram technology, how far in the future do you see it coming to market / being relevant in day to day life?

AI to target Amazon - 
Marketing 1 - 1 vs the future. 
Data analytical side 
Multiple data sets 
Machine learning models to sort the data out. (Easiest) “leveraging” 
“Referenced learning” take 100 customers - put in conclusion for the report of how to test the idea. - also put in presentation. 
“User interface” 
Machine learning - marketing future 10 emails. 
Less time to spend on  analyse data - more time to work on the campaign 
Customer related touch point - properly industries 
People can loose jobs - supermarkets disrupted the independent bakers ect ect 

How much experience do you have working with AI? 

Questions - 
How do you try and think of ways to keep your marketing innovative? 
Do you think the perception of ownership is changing? 

Aly barba single day sales - similar to amazons -
Traffic more in hour than Starbucks make in a year
* look at fiat 



]]> 2021-03-12 11:24:07 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1302100714 PR lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1302145061 2021-03-12 11:43:52 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1302145061 Example of Amazon lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1302150786 More selection - can control - micro economic 
Better prices - can control - micro economic 
Better delivery - can’t control - macro economic - “next day delivery” - sub-sending.  Pro Delivery. 
How are customers going to see Amazon in 10 years? 

Use as a starter question. 
How will customers see fiat in 10 years? 


]]> 2021-03-12 11:46:32 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1302150786 Hyundai / Guerilla Marketing lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1302252361 - good will example -
- example from 2008 
Transferable - 
 
What they understood - 
Not purchasing a new car due to lack of income / loss of jobs due to covid - 19. 

4 ES - does this method support ? 

What are the benefits ? 
Good reputation for the brand 
Customer trust 
Improve brand

Imotive  and emotional branding - week 1 look back into. 
Talents and influencer marketing - value and impact and how it’s approached 
Benefits of avocation- Amazon does well for an example 

Customer centric - “elaborating” 

Electric vehicles - 
Innovation and evolving in an organic way. 
Search about electric vehicles 

What are the benefits and USP for electric car? 
- use Leo decap for macro influencer 
- eco friendly 
- longer lasting 
- impact on environment is minimised 
 - carbon goals 
-   Suducing submissions 
- volts walken / example - not clean to clean diseal 

USP of electric vehicle - find fiats 

Iceland , Sweden , - stastia video 
^ how fiat adapts to every country. Look at past present and try to predict the future. (Near, mid and long term) 

How is the UK promoting vehicles ? 
Compare and contrast and analyse them all. Look back into old assignment for guidos. - put what you have learnt into one. 

Electric bus - 
Event bus ? - put in conclusion reflecting upon if this goes well we will re- create the idea and adapt into Europe to make an event bus - say positive and negatives - power and negatively - Spanish city of melga. - cost is a positive. 
“Ubrban transport worldwide” - 
*** innovative idea and the future of automotive. 


Can predict into - 
Trams ? 
Metro ? 
Tubes? 
Ubers? 
For worldwide urban transport. 

Expanding target audience - 
Look into BTC and BTB. 

General transportation 

Another idea: 
Funding from FIAT? 

Organic and clear - what are the changes in the marketing. 



]]> 2021-03-12 12:34:02 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1302252361 My personal outcomes lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1302294856 to learn how to drive - past, present and future ]]> 2021-03-12 12:50:34 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1302294856 Why you have chosen the idea lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1302295348 💡 To understand the Automotive industry

💡  Having a good knowledge of the budget behind ]]> 2021-03-12 12:50:45 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1302295348 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1302297578 Talk through start to end - with notes on padlet]]> 2021-03-12 12:51:05 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1302297578 Questions to ask lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1302298668 2021-03-12 12:51:27 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1302298668 Use this template for fiat lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1302300941 Look back into PR presentation and how it is laid out  ]]> 2021-03-12 12:52:16 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1302300941 video in Indesign lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1307749854 2021-03-14 17:55:34 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1307749854 font size lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1307750658 2021-03-14 17:55:59 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1307750658 Digital lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1307779354 Virtual Reality Drive through]]> 2021-03-14 18:09:44 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1307779354 Conclusion lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1307780932 - Reference websites and analyse , how they helped with my research. 

- Second proposal to Fiat - predict fiat in 10 years + for example driverless cars - must put article and reference ]]> 2021-03-14 18:10:30 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1307780932 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1309624852 2021-03-15 08:38:26 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1309624852 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1310517749 2021-03-15 13:15:05 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1310517749 Research (Bibliography and Harvard Reference ) lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1310541928 visual. contextual and business. ]]> 2021-03-15 13:19:42 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1310541928 Analysis lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1310560319 Using the research from outcome 1 - analyse:

1) The new concepts and pick out key themes, example - social trends. - Look into Accenture presentation on canvas.  ]]> 2021-03-15 13:23:08 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1310560319 Presentation - 30% lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1310701355 10 minutes. 
A digital creative strategist. 


]]> 2021-03-15 13:48:42 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1310701355 Report 70% lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1310703143 2021-03-15 13:49:01 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1310703143 Evaluation & Critical Engagement - lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1310892644
~ Synthesis (combination of multiple sources and ideas) evaluate the range of information collected from outcomes 1 & 2 - and independently set personal learning goals. ]]> 2021-03-15 14:22:23 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1310892644 Chris Urmson: Self-Driving Cars at Aurora, Google, CMU, and DARP‪A‬ lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311510459
Takeaways from the podcast: 

Quotes: 

Key points: 

Key message: 

What type of person are they both:

Points that I can reference for my report and presentation:

Questions I would ask from the podcast:

Good Questions asked:
What is the most difficult thing you find about driving? ]]> 2021-03-15 16:11:20 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311510459 Talking machines lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311639830 Ideas: 

AI robot - for instructions instead of sat nav - practical - left side of the brain 

AI robot -  empathy 

AI robot - to teach 

AI robot - to ]]> 2021-03-15 16:34:36 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311639830 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311648276 Improving consumer relationships within the automotive industry ]]> 2021-03-15 16:36:10 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311648276 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311691627 2021-03-15 16:43:55 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311691627 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311698073 2021-03-15 16:45:05 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311698073 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311703035 2021-03-15 16:45:59 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311703035 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311708106 2021-03-15 16:46:54 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311708106 Sean Donnelly - econsultancy lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311725517 How to relate to my work:

How to relate to my personal strategies ]]> 2021-03-15 16:50:03 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311725517 Amazon Prime - lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311726496 How to relate to my work: 

How to relate to personal strategies

]]> 2021-03-15 16:50:13 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311726496 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311796212 2021-03-15 17:02:15 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311796212 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311800662 2021-03-15 17:02:59 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311800662 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311805299 "since talks from 2017, with this article showcasing ..." ]]> 2021-03-15 17:03:48 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311805299 Mood board lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311815999 2021-03-15 17:05:33 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311815999 Trend board lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311816429 2021-03-15 17:05:37 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311816429 demographic board lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311816838 2021-03-15 17:05:42 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311816838 Microsoft lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311818817 AI - hologram element ]]> 2021-03-15 17:06:02 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311818817 Glossier x fiat lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311819175 AI robots - showroom event


]]> 2021-03-15 17:06:06 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311819175 AI in Buisness lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311827306 2021-03-15 17:07:33 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311827306 Automotive industry lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311916590 Strengths -

Weaknesses 

Opportunities - 
AI - drivless cars e.c.t 
Invest in technology 


Threats -



"Automotive industry, which contributes to roughly 3 % of global GDP"

https://www.techsciresearch.com/blog/top-5-challenges-trends-for-automotive-industry-in-2020/136.html


]]> 2021-03-15 17:22:27 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311916590 Fiat lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311917388 Strengths 

Weaknesses 

Opportunities 

Threats ]]> 2021-03-15 17:22:36 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1311917388 Gamification lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1312816781 2021-03-15 20:57:29 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1312816781 AI - key element lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1312824652 2021-03-15 21:00:28 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1312824652 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1312833981 2021-03-15 21:03:45 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1312833981 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1312846981 2021-03-15 21:08:50 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1312846981 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1312849149 2021-03-15 21:09:41 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1312849149 Launch hologram technology event lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1312850165 2021-03-15 21:10:04 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1312850165 100% ethically sourced packaging lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1312851045 2021-03-15 21:10:25 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1312851045 Added In report - can also be referenced in presentation lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1312854388 2021-03-15 21:11:40 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1312854388 2030 predication 😱 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1312859014 2021-03-15 21:13:16 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1312859014 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1312860740 Idea to customise car - add features e.c.t. 

Hologram - if car gets stuck - instructions on how to do so.]]> 2021-03-15 21:13:54 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1312860740 AI Robots for showroom car events lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1316362126 - Do make-up with glossier - inside the fiat in a virtual reality set up - use as a “rent for the day” 
short term - mid term

]]> 2021-03-16 15:41:55 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1316362126 responsible for managing and releasing digital media content to promote brand awareness on media platforms for the target audience lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1316410503 2021-03-16 15:49:38 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1316410503 Clubhouse lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1316418845 https://www.theguardian.com/technology/2021/feb/17/clubhouse-app-invite-what-is-it-how-to-get-audio-chat-elon-musk


]]> 2021-03-16 15:51:01 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1316418845 Add product extention to the new fiat 500 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1316446929 - AI element ]]> 2021-03-16 15:55:47 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1316446929 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1316593609 2021-03-16 16:20:30 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1316593609 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1316602513 2021-03-16 16:21:57 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1316602513 short term - mid term lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317098822 Car gets stuck , instructions on how to get out by using the Microsoft hologram which can be added to the fiat car as the AI service extension

 


]]> 2021-03-16 17:47:22 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317098822 Long term lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317133887 Being able to test the car out at home with the hologram feature to drive the car and select different interiors. ]]> 2021-03-16 17:53:11 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317133887 In place for fiat workers lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317191315 - look into Spains 4 day a week trial ]]> 2021-03-16 18:03:45 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317191315 Instagram lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317203735 Macro content creator - short and mid term : 


Micro content creator : long term ]]> 2021-03-16 18:06:12 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317203735 Presentation- use pitch template and just expand for example add a swot for fiat , add target demographic , add mood boards and graphics - go into depth about the short, mid and long term and the research behind it. Then just add conclusion lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317228072 Presentation: 

Introducing yourself. 

Front cover - Company, Accenture logo , and department.

Next page - History of Fiat.

Fiat - Core brand values. 

Fiat - number of sales chart - showing decrease or increase in the sales.

Fiat - Quote. - CEO. 

Fiat - North Star/company vision  ( objective , what is the goal? ) 
^ Rhetorical question - extention service for Fiat 

Industry Trends - automotive in general - threats and opportunities and risks. 

Business problem and the target strategy and the threats for fiat. 
+
World Building - 
Short, mid and long term - mood boards and explain off the mood board. 

Competitors - 
One for Fiat 
One for Influencers ? 

One for Microsoft ? 
One for Glossier ?? 


Conclusion 

]]> 2021-03-16 18:10:58 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317228072 AI robots to be seated in the car lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317339242  - long car drives for people who commute long distances - used for people who live alone someone to "vent" to after a busy day. - knowing the information won't be repeated. - long term 

Left side and right side of the brain. ]]> 2021-03-16 18:33:06 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317339242 How digital strategist see fiat in 10 + years lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317396944 2021-03-16 18:44:58 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317396944 AI gamification - rent the car for the day - mid term lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317899600 1. For one day - Have pricing 

2. One week 

3. A month 


Explain WHY mid term. ]]> 2021-03-16 20:55:40 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317899600 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317909629 2021-03-16 20:59:12 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317909629 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317911097 2021-03-16 20:59:44 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317911097 Design - lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317918442 Bamboo 

]]> 2021-03-16 21:02:29 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1317918442 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1318188492 2021-03-16 23:09:31 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1318188492 Fiat Chrysler - automobiles drive sustainability lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1319404601 https://www.csreurope.org/newsbundle-articles/fiat-chrysler-automobiles-joins-drive-sustainability]]> 2021-03-17 07:48:02 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1319404601 1) Technology wise lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1319579129 Fiat ]]> 2021-03-17 08:45:49 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1319579129 Extras once completed everything: lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1319580258 Design wise ]]> 2021-03-17 08:46:11 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1319580258 How to expand from the new service if it goes well for example add a completely new car / have a new product lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1319580879 Suggestions: ]]> 2021-03-17 08:46:25 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1319580879 My personal outcomes lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1319581936 1) Why you chose the brand 
2) ]]> 2021-03-17 08:46:45 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1319581936 Extra : Look into the logo of Fiat lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1319603771 analyse the logo - nick sessions ]]> 2021-03-17 08:54:36 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1319603771 CSR lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1319613819 Report 

If have time briefly mention in presentation and how to expand. ]]> 2021-03-17 08:58:19 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1319613819 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321247334 where is fiat ]]> 2021-03-17 15:30:59 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321247334 covid impact on fiat and the sales lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321258673 2021-03-17 15:33:06 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321258673 top 10 automotive industry trends lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321300030 2021-03-17 15:40:07 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321300030 top 10 innovations 2021 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321306815 2021-03-17 15:41:18 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321306815 KEY ARTICLE. lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321313577 2021-03-17 15:42:31 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321313577 include in presentation and report lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321328585 2021-03-17 15:45:10 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321328585 ‘Innovation’ lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321343289 2021-03-17 15:47:48 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321343289 'Diffusion' lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321343618 2021-03-17 15:47:52 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321343618 Laggards lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321351049 The last group is named ‘laggards.’ They are conservatives or vulnerable groups with the fewest resources, limited information and unstable incomes, or are isolated from the social support system. They fall behind due to the neglect of social system.]]> 2021-03-17 15:49:09 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321351049 Innovators lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321355021 The first 2.5% of individuals in a system who adopt an innovation are called ‘innovators.’ They are the pioneers with the most courage to accept the innovation.


AI - all short, mid and long term fall into this category]]> 2021-03-17 15:49:52 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321355021 Fiat : lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321379912 2021-03-17 15:54:22 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1321379912 Artificial intelligence (AI) lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322760199 For fiat ]]> 2021-03-17 20:55:46 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322760199 Autonomous Vehicles lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322763720 2021-03-17 20:57:03 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322763720 Artificial Intelligence lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322764392 Key driver. ]]> 2021-03-17 20:57:18 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322764392 Human machine interface lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322766576 2021-03-17 20:58:09 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322766576 Blockchain lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322766984 2021-03-17 20:58:18 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322766984 AI lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322785711 Key driver]]> 2021-03-17 21:05:24 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322785711 Autonomous vehicles lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322786120 2021-03-17 21:05:35 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322786120 Human machine interface lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322786584 2021-03-17 21:05:46 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322786584 Blockchain lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322786774 2021-03-17 21:05:51 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322786774 AI lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322787026 Key driver ]]> 2021-03-17 21:05:57 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322787026 Autonomous vehicles lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322789293 2021-03-17 21:06:49 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322789293 Human machine interface lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322789594 2021-03-17 21:06:56 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322789594 Blockchain lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322789806 2021-03-17 21:07:02 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322789806 AI lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322790090 Key driver ]]> 2021-03-17 21:07:08 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322790090 Autonomous vehicles lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322790445 2021-03-17 21:07:17 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322790445 Human machine interface lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322791112 2021-03-17 21:07:33 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322791112 Blockchain lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322791374 2021-03-17 21:07:39 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322791374 Using the automotive key trends : AI, Human machine interface, blockchain and Autonomous vehicles - to reimagining current processes to increase Fiats customer engagement , profits and to include a disabled feature to some of the elements - highlighting a social trend "diversity" and "inclusivity". lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322793542 2021-03-17 21:08:32 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322793542 How they relate to the automotive industry - put in presentation - nice layout. lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322815837 We are meritocracy. (social system of good will/value). 
Leadership is a function of leading change and leading people. 
We embrace and cherish competition. 
We aim to achieve best-in-class performance. 
We deliver what we promise. ]]> 2021-03-17 21:17:20 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322815837 Smart lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322829242 S - Specific
M - Measurable
A - Attainable
R - Relevant
T - Time-bound]]> 2021-03-17 21:22:51 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322829242 Social lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322837439 Club house 🏡 - look into 
Instagram - relate to conversation marketing too


]]> 2021-03-17 21:26:19 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322837439 Mobile lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322838271 Apps 
Messaging optimism
 ]]> 2021-03-17 21:26:42 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322838271 Conversation marketing lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322843336 PR - AI showroom events
Influencers - micro (short term) and macro (long term) ]]> 2021-03-17 21:28:38 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322843336 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322853366 Purpose - The North Star and fiat brand core values 

Positioning - competitors graph and the fiat 500 car compared to the rest and the reimagining current processes add on - do graphs 

Partnerships -  Microsoft - campaign. 
and Diolit - for the disabled technology access

Personalised - Experience of the current processes add ons for the customer and how they relate to social key trends for example Accentures key trends in the presentation- “empathy”]]> 2021-03-17 21:32:58 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322853366 Cone of Uncertainty lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322876557 Using left side and right side of the brain 🧠 
Look into Sean Donnelly presentation ]]> 2021-03-17 21:43:24 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322876557 Diffusion of innovation lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322877560 2021-03-17 21:43:53 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322877560 RACE Planning lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322883705 2021-03-17 21:46:39 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322883705 McKinsey's consumer decision journey lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322885282 2021-03-17 21:47:24 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322885282 Ten C’s of marketing lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322888085 Pick 4. 
Look back into Amazon workshop ]]> 2021-03-17 21:48:32 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322888085 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322898324 2021-03-17 21:53:18 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322898324 Summarise why you choice automotive industry and explain the North Star again. and mention the driverless cars lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322901071


]]> 2021-03-17 21:54:19 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322901071 Everything from presentation lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322903492 2021-03-17 21:55:30 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322903492 SWOT and PESTLE lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322907035 2021-03-17 21:57:06 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322907035 Analyse the logo lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322907208 2021-03-17 21:57:11 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322907208 Micro and macro environments lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322908304 2021-03-17 21:57:42 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322908304 Blues Vs Red lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322910694 2021-03-17 21:58:53 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322910694 Interior Design lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322917676 Refer to key driver - look into Padlet ]]> 2021-03-17 22:02:15 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1322917676 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1324573462 2021-03-18 09:30:56 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1324573462 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1324654175 2021-03-18 09:59:34 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1324654175 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1326990270 2021-03-18 18:14:08 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1326990270 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1326994842 2021-03-18 18:15:05 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1326994842 Disability in the automotive Industry lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1327614803 But, to date, no major automotive manufacturer has ever mass-marketed a vehicle that’s accessible to people who use wheelchairs. To truly seize the future, this mistake must be swiftly corrected.

Addressing the needs of people with mobility disabilities is key to unlocking one of the most underserved markets for transportation. With every indicator suggesting that an aging baby boomer population will our ranks, Americans with mobility challenges present an enormous opportunity to fortify the future of the automotive industry for future decades.]]> 2021-03-18 20:58:56 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1327614803 Age: 25 - 35 years lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1327642791 2021-03-18 21:10:03 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1327642791 Risk - use a risk business model for the "disabled" feature - go back into previous assignments lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1327645857 2021-03-18 21:11:11 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1327645857 add adaptive feature to the app - think of innovative way?? lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1327679069 2021-03-18 21:24:32 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1327679069 Assistive in cars lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1327816758 2021-03-18 22:35:04 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1327816758 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1327835643 2021-03-18 22:46:06 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1327835643 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1327836281 2021-03-18 22:46:31 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1327836281 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1327848580 2021-03-18 22:54:30 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1327848580 AI windshields lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1328129641 2021-03-19 01:04:06 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1328129641 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1328203591 2021-03-19 01:30:43 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1328203591 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1328918258 2021-03-19 08:13:16 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1328918258 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1329000365 2021-03-19 08:57:22 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1329000365 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1329006749 2021-03-19 09:01:10 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1329006749 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1329027234 2021-03-19 09:12:22 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1329027234 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1329045078 2021-03-19 09:21:32 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1329045078 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1329049270 2021-03-19 09:23:44 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1329049270 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1329063461 2021-03-19 09:31:13 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1329063461 Disability lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1329190482 2021-03-19 10:33:23 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1329190482 Disability - black males lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1329195749 2021-03-19 10:36:02 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1329195749 Disabilities lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1329207705 2021-03-19 10:41:21 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1329207705 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1329244543 2021-03-19 10:58:57 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1329244543 Microsoft Mesh - a mixed-reality platform lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1331446003 2021-03-19 20:38:30 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1331446003 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1331497515 2021-03-19 21:02:44 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1331497515 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1332673091 2021-03-20 15:48:49 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1332673091 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1347189007 2021-03-24 10:35:15 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1347189007 Dav Foundation - automotive - blockchain lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1347524790 2021-03-24 12:24:15 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1347524790 Short Term lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1348612589 2021-03-24 15:42:18 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1348612589 Mid Term lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1348613050 2021-03-24 15:42:22 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1348613050 Long term lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1348613436 2021-03-24 15:42:26 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1348613436 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1349405077 2021-03-24 18:07:08 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1349405077 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1371041733 2021-03-31 08:32:59 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1371041733 lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1641812018 2021-07-08 11:53:07 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1641812018 South Africa lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1643321852 Bo - Kaap 

Hermanus South Africa

Cape Point 

V&A water ]]> 2021-07-09 13:25:38 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1643321852 Characteristics lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1643323879 Illustrations - 

Styling - 




]]> 2021-07-09 13:27:23 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1643323879 Mademoiselle Lauren Charlotte lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1643331694 2021-07-09 13:34:51 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1643331694 Event / PR Floor lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1643368082 X-mas parties 

]]> 2021-07-09 14:08:56 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1643368082 Instagram competition lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1643368251 x London unis

x south unis

For a mini digital pop-up

]]> 2021-07-09 14:09:06 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1643368251 Mademoiselle Lauren Charlotte lauren_mcalinden1 https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1643371863 Own collection

Mademoiselle Lauren Charlotte - Paris 
1 Paris look

Mademoiselle Lauren Charlotte - Milan 
1 Milan look 

Mademoiselle Lauren Charlotte - 
The Big Apple (nyc)



]]> 2021-07-09 14:12:46 UTC https://padlet.com/lauren_mcalinden1/1st8mbp41uel2uwf/wish/1643371863