IDM Assessment 1 by gul kanak

Initial Thoughts about the course

gulkanak — 2023-03-02 00:08:11 UTC

The coursework appears to be somewhat technical. I feel a bit anxious and a little thrilled about how the evaluation will go. I expect to gain more knowledge about digital journaling and brainstorming for a problem with the help of this evaluation. Hopefully, this will give me some time to reflect on how I might interact with the audience more effectively. Working my way through Padlet is a challenging yet exciting opportunity for me.

80 possible ideas

gulkanak — 2023-03-02 00:26:42 UTC

1. Social media
2. Posters
3. Products
4. Phone covers
5. Id card holders
6. Campaign
7. Networking
8. Ads
9. Masks
10. GIFs and stickers
11. Instagram filters
12. A club
13. Online game with seasons
14. An app
15. A store for products as an alternative
16. A helpline service
17. A playlist
18. Podcast
19. YouTube channel
20. Mind Bin app
21. Alcohol addiction helpers
22. Meditation clubs
23. Baking sessions
24. Chewing gums
25. Restaurants that promote healthy living
26. Workshops on Alcohol consumption
27. An online website for products
28. A tattoo shop that promotes responsible consumption of alcohol slogans
29. An online diary app for users to record their day-to-day activities
30. A website that gives music recommendations
31. Perfume sticks that are vegan and environment friendly
32. An app that helps you grow a tree every time you complete your tasks
33. A talk show that involves calling people with alcohol addiction to talk about their journey
34. An online dating app that helps you meet people who are trying to have a healthy relationship with alcohol
35. A book café
36. An online thrift store
37. An online website with comic stories promoting mental health
38. A service like Canva that creates posters to promote alcohol use in moderation
32. A fictional bakery
33. A fictional shoe shop
34. A tea store
35. Vending Machines at Uni
36. Fictional Muesli bars
37. A website that helps with connecting people virtually
37. A virtual reality game that promotes moderate consumption of alcohol
38. A dance club that promotes mental health
39. A meet and greet club for youngsters
40. A virtual workspace
41. An online site that gives your picture a polaroid effect
42. A online website that has audiobooks
43. An app to find a workout buddy
44. A fictional food delivery app
45. An online pharmacy that delivers meds to your doorstep
46. A website where aspiring writers can publish their work
47. A virtual club for fans to find other fans from all over the globe
48. A bar that serves healthy mocktails and juices
49. A volunteering association for students
50. A wireless charging station
51. A phone case with slogans that promote moderate alcohol consumption
52. An Ice cream parlor
53. An art workshop
54. A costume design party
55. A crochet class
56. A hand sanitizer which is also a moisturizer
57. A clothing factory that is sustainable and environment-friendly
58. A pottery class
59. A fictional ice skating game
60. A free bouldering session for students
61. A photography contest where students capture street art
62. A food delivery app game
63. A 3D lock for suitacases
64. A virtual cake shop game
65. Neon Makeup that glows in the dark
66. An energy-saving study light for students
67. A virtual calendar that updates the date and month automatically
68. A fictional indie band
69. An online sticker website for your laptop wallpaper
70. A fictional gift and flower store
71. A website for customizing bags and suitcases
72. Benefits of meditation
73. A fictional fashion show
74. A fictional costume party place for young adults
75. A fictional furniture store
76. An eye mask that helps you get better sleep targeted toward young adults
77. A guided city tour of all the tourist destinations
78. A rally to protest against deforestation in the most affected area
79. Awareness of the different types of alcoholic drinks
80. A temporary and easy to use hair color brand

Target audience

gulkanak — 2023-03-09 00:00:41 UTC

The target audience for my message is young adults aged between 16-28. This audience that lies between this age group may have been exposed to alcohol. Some of them might be frequent consumers of alcohol.

The main idea is to promote a healthy relationship with alcohol consumption keeping in mind moderation.

Identify and craft the message

gulkanak — 2023-03-22 23:08:57 UTC

Attention- I want the message of my video to be like a wake-up call for my audience. I want the audience to consider this as a warning and give it a thought. As a promoter of responsible alcohol consumption, it's important to lead by example. The scene of the video will show the un-glamourized and focus on the negative side of excessive alcohol.

Interest- To begin with, the video will show a normal social gathering or party scene and then it will unfold showing the dark reality of not knowing one's limit while drinking. The main idea for this is to grab the viewer's attention as they are likely to pay attention to something they are familiar with.

Desire- As mentioned above, the video will start off showcasing emotions that associate with the feeling of something fun, and happy which will then lead to the emotions that associate with losing control, acting out of impulse, and blacking out.

Action- I want to leave the audience with a sense of awareness and realization after watching my video. I want them to realize that the overuse of alcohol is not okay and can be dangerous. Leaving them in a state to think about their limits and not cross them the next time a similar situation occurs.

Font

gulkanak — 2023-03-29 23:48:18 UTC

DashBurst 2014, How to Use the Psychology of Colors When Marketing - Small Business Trends, Small Business Trends.

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This assisted me in selecting the colours for my padlet in order to better capture the viewer's attention while effectively communicating the content.

deBara, D 2019, The definition of font psychology and how to use it, Learn, Canva.

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I used this source to help me choose my typeface. It was interesting to read about the psychology of font selection.

Research process

gulkanak — 2023-03-29 23:48:33 UTC

Here are a few inquiries I used to guide my search for knowledge on the subject:

What is the topic of the issue or product?
The overconsumption of alcohol by young adults, particularly in a social setting, is the main emphasis of this concern. Moderate drinking helps to avoid the negative effects of excessive alcohol use and is vital for both one's own health and societal responsibility. This problem will also demonstrate how the media tries to glamourize the concept of binge drinking and depict it in a positive light.

Which age range do I want to appeal to with this issue?
My audience's desired age range will be 16 to 29. The audience in this age range is more likely to go to alcoholic gatherings. Given that, it would be conceivable for me to present the argument and really hope that the audience will take the necessary actions.

Whom or what sources should I look to?
The media and films that portray the drinking culture among young people and have a tendency to be exhilarating were the sources I turned to. A few websites that provide information on the typical number of drinks that fall within the bounds of safe consumption were also among my sources.

Treatment

gulkanak — 2023-03-29 23:48:48 UTC

The purpose of the video is to warn viewers against consuming too much alcohol.
I would like the audience to be aware that I do not in any way advocate drinking alcohol. I want viewers of the video to understand the value of alcohol intake in moderation. Although this movie is intended for young adults, the situation will reflect reality as closely as possible. Since the audience can relate to the scene, it is simpler for me to engage them.
The opening scene of the video features a few young adults having drinks at a party. The camera will focus on the vibrant disco lights to give the scene a festive atmosphere. A pop tune will be playing in the background while this continues. To give the video a more realistic sense, the characters will dress up for the occasion. One of the characters will be shown drinking alcohol in an unhealthy amount after this sequence. The purpose of this sequence is to give the spectator a sense of losing control, which I assume they are all too familiar with. The audience is left to infer the obvious as the camera pans out to once more focus on the disco lights. The song will eventually stop playing. The next scene will show one of the characters collapsing to the ground as a result of excessive alcohol consumption.
A sensation of ick is intended to be evoked throughout the sequence. The audience will subsequently be left with a sense of awareness and regret as the video comes to a close.

The goal of this film is to raise awareness among the intended audience by revealing the truth behind the glamourized excessive drinking seen in movies.

Tone

gulkanak — 2023-03-30 00:02:52 UTC

I would like my target demographic to strongly identify with the message being conveyed in terms of tone.

I want them to pause, reflect, and be more careful with their drinking the next time they go to a social event.

I want to use my movie to draw attention to the negative effects of heavy drinking over the long term on our health and to stop them from getting worse. Also, I want to inspire the audience to lead a healthy lifestyle.

I prefer modest yet striking color schemes like orange combined with yellow to generate something that is both bright and easy on the eyes.

Academic sources and annotated bibliography

gulkanak — 2023-03-31 11:58:59 UTC

Teenagers, alcohol and other drug use - Alcohol and Drug Foundation n.d., adf.org.au, viewed 31 March 2023, .

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My research into the potential dangers of alcohol consumption for some young adults or teenagers has been aided by this article. I was able to evaluate the various aspects of teenagers' excessive alcohol use through this article. This essay served as a useful resource for me while I worked on my film to alter potential audiences' perceptions about alcohol consumption.

Centers for Disease Control and Prevention 2021, Alcohol Use and Your Health, Centers for Disease Control and Prevention, CDC.

‌My understanding of the moderate usage of alcoholic beverages has improved as a result of this research. This motivated me to learn more about the immediate and long-term health risks of consuming too much alcohol. This enabled me to come up with creative concepts for my video's promotion of the responsible use of alcohol..

Society 2030: Spirit of Progress plan n.d., www.diageo.com.

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The societal perception that people have of drinking alcohol was the focus of this source. Through this campaign, I was able to better understand how to interact with my primary audience. This strategy helped me convey my message to the audience in a way that was easier for them to understand with the goal of encouraging positive drinking.

Practice moderation and avoid one too many this holiday season | Diageo n.d., www.youtube.com, viewed 31 March 2023, .

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The purpose of this promotional video is to emphasise the value of drinking alcohol sensibly. While being time-conscious, this video was successful in conveying its message to the audience. This video gave me suggestions for how to quickly convey my message to the audience.

Moderate alcohol consumption reduces cardiovascular disease I SBS News n.d., www.youtube.com, viewed 31 March 2023, .

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The study that Monash University conducted on the moderate alcohol intake of Australians and Americans is examined in this video. The video discussed the social drinking habits of Australians and featured interviews with a few of them. The video ended with the statement "Moderation is Important," which is crucial to the promotion of my message in the video.

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Glamourizing excessive consumption of alcohol in movies

gulkanak — 2023-03-31 15:07:33 UTC

https://youtu.be/l80mHMmJzr0

This video attempts to present the scene of binge drinking with friends as entertaining. People adore drinking but neglect to control their consumption, as demonstrated in the video.

Drinking with Terry Hoitz n.d., www.youtube.com.

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Excessive alcohol consumption among teens glorified in the famous song 'Last Friday Night'.

gulkanak — 2023-03-31 15:15:16 UTC

https://www.youtube.com/watch?v=KlyXNRrsk4A

This well-known music video promotes reckless, excessive alcohol drinking.

KatyPerryVEVO 2011, Katy Perry - Last Friday Night (T.G.I.F.), YouTube.

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Mind Map and its Reflection

gulkanak — 2023-03-31 15:49:01 UTC

My understanding of the film I want to make about drinking in moderation has improved as a result of creating the mindmap. All of the terms were connected, highlighting the problem and warning the audience.

28 Days movie talks about addiction and shows the reality behind excessive drinking.

gulkanak — 2023-03-31 15:55:28 UTC

https://www.youtube.com/watch?v=y7RXmrlGe-k

ckane 2009, 28 Days - Trailer HQ, YouTube.

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Underage drinking

gulkanak — 2023-03-31 16:04:22 UTC

https://www.youtube.com/watch?v=WGQ8F05C5gk

This clip focuses on young people who have consumed an astonishing amount of alcohol. This video was useful to my research because it attempted to depict the realities of excessive drinking.

Underage Drinking: Is It Worth It? n.d., www.youtube.com.

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Color Pallet

gulkanak — 2023-04-02 15:31:37 UTC

I opted to choose an eye-friendly tone. This stresses the significance of the problem and draws attention to the information that is presented.