It’s brand value include customers service, quality, unique design

Help builds loyalty and long term relationships with consumers such as their loyalty program&rewards

• Kamprad (the founder's name), Elmtaryd (the farm where the founder grew up), and Agunnaryd (the founder's hometown)

• Although the firm’s main business is designing, manufacturing, and selling furniture, the company also operates restaurants, houses, and flats.

• One of IKEA’s key competitive advantages is its extensive knowledge about the customers

• ikeas mission is to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them

• ikeas brand essence is "to create a better everyday life for the many people

• their brand values consist of:togetherness, cost conscious, simplicity caring for the planet and people etc

  
  

Brand stands for: Ingvar Kimora’s Elmataryd Agunnaryd. (Ingvars personal story)

Brand essence: offering well designed, functional, durable, affordable, and sustainable home furniture.

Brand values: togetherness, caring for people and the planet, cost-consciousness, simplicity, renew and improve, different with a meaning, give and take responsibility, and lead by example.

High quality products that are also sustainable.

Brand value is community impact and innovation using its eco friendly materials.