Ads also increasingly masquerade as entertainment, offering humorous narratives in order to draw consumers in. Clever writing, cutesy mascots and unconventional narrative strategies can all help engage consumers, making them more likely to remember a product. Many companies selling unhealthy products, such as beer or candy bars, use humor to distract consumers from the negative aspects of these items.

Finally, advertisers create desire for products by preying on consumers’ fears. Cleaning products and hand-soap companies, for example, often market their products aggressively during times of mass illness. Often, these products do nothing to defend against illness, but the ads play on people’s fears, leading them to believe that the items are effective.
https://www.reference.com/business-finance/advertisers-manipulate-people-95b9ecfac0787283
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1)Attractiveness

The desire to be associated with attractive people is employed in manipulative advertising in several different ways. A loose association between attractiveness and product marketing is placing an attractive woman near a car to sell the car, or an auto part associated with it. The woman has nothing to do with the product, but her presence attracts the target audience of males in a certain age group. A more direct example of attractiveness in manipulative advertising is a shaving cream commercial that shows an attractive woman being drawn to a man who just used the product. These commercials also include attractive males to try to associate the idea that the male can be considered more attractive for using that particular shaving cream.

2)Lifestyle

Marketing professionals try to associate their product with a particular lifestyle to reach a specific target audience. For example, a beer company shows a group of friends having a good time in a clean night club drinking the beer to associate it with that type of scenario. Pick-up truck manufacturers use men with facial stubble who are dressed in jeans and a flannel shirt to associate their truck with a working class client.

3)Fear

Various interest groups often use fear in informational commercials to emphasize their point. For example, an anti-smoking group that features images of a diseased lung in its advertising is using fear to accent its point that smoking is unhealthy. Another example of manipulative advertising that uses fear is cracking an egg into a skillet while comparing the egg to the human brain when it is on drugs.
http://smallbusiness.chron.com/examples-manipulative-advertising-11668.html