Brand Research Synthesis - Questions & Reflections by Anna Henriquez https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o Use WHITE post-its for questions and BLUE for reflections en-us 2022-07-12 13:20:01 UTC 2026-02-16 20:33:21 UTC hello@padlet.com Question annahenriquez https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2241860834 2022-07-12 13:22:45 UTC https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2241860834 Reflection https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242053705 Negative news and reviews will always hit harder than positive. ]]> 2022-07-12 19:51:25 UTC https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242053705 Reflection https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242055031 To combat the negative news we need to take bold stances which will be more likely to get published and get hits in the media and then do a better job at getting us known for what we want to be known for. Timidity is no longer an option.]]> 2022-07-12 19:54:59 UTC https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242055031 Question https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242055806 How might we (and should we) assess the impact on brand that specific experiences or products have?]]> 2022-07-12 19:57:17 UTC https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242055806 Reflection https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242056154 Education equity is now a political fight. Are we willing to be political in order to deliver on our brand promise?]]> 2022-07-12 19:58:32 UTC https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242056154 How do we leverage data from the learning teams to tell a powerful brand story. Relying on qualitative data makes it harder to tell a broad and powerful story annahenriquez https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242056234 2022-07-12 19:58:52 UTC https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242056234 Question https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242056336 What is the org doing to fix the issues that the NPS has revealed?]]> 2022-07-12 19:59:10 UTC https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242056336 Reflection https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242057534 We can't have an opinion on everything. We should be focused and bold on what we have opinion on.]]> 2022-07-12 20:03:03 UTC https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242057534 https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242057545 How are we working in alignment across all of the teams involved in shifting the brand - e.g. pre-service experience, CM program, alumni experience, etc. since EA can't do this alone? ]]> 2022-07-12 20:03:06 UTC https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242057545 Reflection https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242057846 This is no longer a pre-Bush era political landscape. There is no center. We cannot orient ourselves to be neutral.]]> 2022-07-12 20:04:10 UTC https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242057846 How are we/do we need to provide more guidance and be more cohesive around the messages we are sending/stories we are telling externally and how does this coexist with regional autonomy? annahenriquez https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242058795 2022-07-12 20:07:23 UTC https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242058795 Brand Health- Reflection https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242060232 The charts showed that NPS scores are declining and brand health is suffering. At what point do we realize that a major shift needs to happen, organizationally, to what we stand for and how we support education equity? 
If CM and alumni are not having a positive experience, what can brand/marketing do to address this? ]]> 2022-07-12 20:10:58 UTC https://padlet.com/annahenriquez/1q3r64vg2eyl4j7o/wish/2242060232