https://padlet.com/humesk/1psoidouojm15jll React to this article: How the Chicago Cubs Brand Strategy is Embracing the W. en-us 2020-09-30 13:58:27 UTC 2026-01-24 09:50:20 UTC hello@padlet.com https://padlet.net/icons/png/26be.png humesk https://padlet.com/humesk/1psoidouojm15jll/wish/791334079 She started in 2012 and knew they were rebuilding.  How to market that?  

 What did they focus on?

What was their brand promise?

 It didn’t talk about winning or the team, What did their marketing talk about?
Watch the commercials they made!]]> 2020-09-30 14:02:43 UTC https://padlet.com/humesk/1psoidouojm15jll/wish/791334079 humesk https://padlet.com/humesk/1psoidouojm15jll/wish/791544933 Click the article below and read. Then double click the blue part of this board and write three takeaways from what you read. 

PUT YOUR NAME AS THE TITLE TO YOUR POST

If you want - add a comment to my post about Alison Miller to answer the questions I pose.]]> 2020-09-30 14:46:28 UTC https://padlet.com/humesk/1psoidouojm15jll/wish/791544933 https://padlet.com/humesk/1psoidouojm15jll/wish/792657878 I find it interesting how they tried to bring everyone together an come up with something that would bring the fans in it together until we were winning. I also like how they came up with "Thats cub" as a narrative for hard work and togetherness. The other interesting thing is that they originally had 2 people on the marketing team and then expanded I think its crazy how they were working with only two people in charge or marketing.]]> 2020-09-30 18:52:50 UTC https://padlet.com/humesk/1psoidouojm15jll/wish/792657878 https://padlet.com/humesk/1psoidouojm15jll/wish/794807570  like how they expanded their marketing team to get new people involved. 
They embrace their honesty and use it to their advantage.
They use "Thats cub" to represent their togetherness and teamwork.]]> 2020-10-01 14:31:45 UTC https://padlet.com/humesk/1psoidouojm15jll/wish/794807570 https://padlet.com/humesk/1psoidouojm15jll/wish/795248103 The first thing I found interesting is that after they one the world series in 2016 and they were done with the parade they had to come up with more marketing strategies even though they just one to keep people loving the cubs and going to their games. The second thing I found interesting was that they only had two people in their marketing department which wasn't enough and eventually they hired more people with different specific things that they each need to do to get more people interested. Last but not least is their saying "Thats cub" it representing their teamwork and their togetherness of the team.]]> 2020-10-01 16:05:58 UTC https://padlet.com/humesk/1psoidouojm15jll/wish/795248103 https://padlet.com/humesk/1psoidouojm15jll/wish/799397777 I find it interesting how they came up with the phrase "That cub" meaning hard work and strength. I found this pretty crazy they only had 2 people working in the marketing department. Another thing I found interesting is that they had to stay the same Chicago cubs team that everyone loved even though they won the world series. ]]> 2020-10-03 01:55:03 UTC https://padlet.com/humesk/1psoidouojm15jll/wish/799397777 https://padlet.com/humesk/1psoidouojm15jll/wish/801484482 The first thing I found interesting is that they had to find a way to be the same Chicago Cubs that everyone loved but now with the fact that they just won the Championship. Another thing I found interesting is the team knew that people loved the underdogs and that what they were until they won, and so they had to figure out a way to be lovable winners. The last thing I found interesting is there new tagline That's Cub. This is supposed to mean hard work and humility, and I think that they did a great job on making sure they kept the same Cub's identity but now they are winning.]]> 2020-10-05 00:51:25 UTC https://padlet.com/humesk/1psoidouojm15jll/wish/801484482 https://padlet.com/humesk/1psoidouojm15jll/wish/801924249 When the Chicago Cubs won the WS it wasn't over when it came to winning. The cubs came up even stronger in the marketing part and even forward on with more postseason apperances. They also did in a way that wasn't the same, like mix it up a bit to get a new groove of things]]> 2020-10-05 05:18:23 UTC https://padlet.com/humesk/1psoidouojm15jll/wish/801924249 https://padlet.com/humesk/1psoidouojm15jll/wish/802906049 One of the teams current marketing goals is being the "lovable winners" this means staying humble and still signing autographs.]]> 2020-10-05 13:20:06 UTC https://padlet.com/humesk/1psoidouojm15jll/wish/802906049 https://padlet.com/humesk/1psoidouojm15jll/wish/803142476 I found it interesting that when they won the World Series they had to rethink there whole marketing approach. Also, I like how their goal is to be the lovable winners because a lot of the good teams arent liked, but a lot of people like the cubs. I also found it interesting how much they expanded their marketing team,]]> 2020-10-05 14:13:33 UTC https://padlet.com/humesk/1psoidouojm15jll/wish/803142476 https://padlet.com/humesk/1psoidouojm15jll/wish/803445646 I found it interesting that they had to come up with a completely different strategy once they won the world series. I also found it interesting that they upgraded there marketing team so much. The last thing I found interesting was that they want to be the liked team, unlike other teams who are hated when they win.]]> 2020-10-05 15:17:58 UTC https://padlet.com/humesk/1psoidouojm15jll/wish/803445646 https://padlet.com/humesk/1psoidouojm15jll/wish/803711014 I found it interesting that they came up with the phrase "That cub" meaning so much more than it looks, means strength and dedication. I also found it interesting that they had to come up with a whole new strategy. The last thing was when they won the world series they couldn't
 market the same they needed a whole new way to approach. ]]> 2020-10-05 16:13:57 UTC https://padlet.com/humesk/1psoidouojm15jll/wish/803711014 https://padlet.com/humesk/1psoidouojm15jll/wish/805053999 I found it interesting that they had a whole new strategy after winning the world series. I also like them coming up with their own personal phase "that cub" meaning so much than it looks, like dedication and strength to keep going. They also wanted a lovable and humble approach and look by having autographs signed and overall a Disney ques lineup of characters ]]> 2020-10-06 00:09:00 UTC https://padlet.com/humesk/1psoidouojm15jll/wish/805053999 https://padlet.com/humesk/1psoidouojm15jll/wish/805508981 I thought it was cool that they had the phrase "That Cub" which is symbolism for strength. I like that they called themselves the "lovable losers" and had it as a big part of their brand. And I liked that they stayed humble and continued signing autographs.]]> 2020-10-06 04:19:07 UTC https://padlet.com/humesk/1psoidouojm15jll/wish/805508981 https://padlet.com/humesk/1psoidouojm15jll/wish/807350159 When a team starts rebuilding, it is not always very exiciting but for some teams there are very high points, major off season signings, draft picks, or their first playoff birth, I found interesting and did not realize was when, a team wins a championship they will change their marketing strategy unless they know they are going to be a top team next year as well. The Cubs being the better team in Chicago they knew they could steal Sox bandwagon fans so they focused attention around that.]]> 2020-10-06 16:14:56 UTC https://padlet.com/humesk/1psoidouojm15jll/wish/807350159 https://padlet.com/humesk/1psoidouojm15jll/wish/808646105

]]> 2020-10-06 23:45:03 UTC https://padlet.com/humesk/1psoidouojm15jll/wish/808646105 https://padlet.com/humesk/1psoidouojm15jll/wish/1044691941 I like how the Cubs did not sit back and enjoy the win but instead they kept thinking of ways to grow the fanbase. The Cubs decided to be honest and transparent with their fans in hope to build a deeper connection between the fans and organization in 1966 after an 101 loss season by telling them to prepare for more losing. After the win the Cubs decided to go with a new approach by being "lovable winners" and remaining a humble and hardworking organization. ]]> 2020-12-29 01:57:38 UTC https://padlet.com/humesk/1psoidouojm15jll/wish/1044691941