by Nallu Dhinakharan

Singapore Tourism Board

nalludhinakhara — 2014-04-02 08:42:45 UTC

What do you think this advertisement is about?

MrOw — 2014-04-02 08:52:46 UTC

Promoting Gardens by the Bay as a tourist destination.

What does the creator of this advertisement want us to know?

MrOw — 2014-04-02 08:53:36 UTC

The creator wants us to know that Singapore is a place of wonder, brings the visitor towards a more child-like state. Singapore makes you feel young and is worth visiting.

Who do you think is the target audience of the advertisement?

MrOw — 2014-04-02 08:54:14 UTC

Tourist families overseas with kids.

How does the advertisement depict age, gender and/or cultural groups?

MrOw — 2014-04-02 08:55:03 UTC

Age - Children are larger size than adults and are holding their parents' hands (guiding them like kids). Reverse roles. The children have expressions of wonder on their faces and they are enjoying themselves in this playground-like surrounding (with beautiful colours)t.

Gender - No emphasis?

Cultural groups - Overseas non-Singaporean, of Indian descent.

What kind of person, and with what interests and values, composed this advertisement?

MrOw — 2014-04-02 09:02:00 UTC

Family-oriented, likes SG a lot; someone who works for an advertisement agency. Someone who wants a +ve view of SINGapore

Your Poster Choice

nalludhinakhara — 2014-04-02 09:10:43 UTC