https://padlet.com/jordanaj2/1nzckmd2su22pifz Share any ideas, articles, pictures etc. related to active audience theories en-us 2020-09-22 04:38:18 UTC 2020-10-05 20:08:32 UTC hello@padlet.com https://padlet.net/icons/png/1f9d0.png jordanaj2 https://padlet.com/jordanaj2/1nzckmd2su22pifz/wish/766879467 People choose certain TV shows, such as Friends, to meet social needs (a concept part of Uses and Gratifications Theory)]]> 2020-09-22 04:39:13 UTC https://padlet.com/jordanaj2/1nzckmd2su22pifz/wish/766879467 hanmink https://padlet.com/jordanaj2/1nzckmd2su22pifz/wish/774331394 U&G theory says that an individual is an active user that seeks out specific media to satisfy one's needs or wants. However, after watching a documentary called, "The social dilemma", on Netflix, I have a question. If a person is addicted, then can we still say that person has an active role in interpreting media into one's lives?]]> 2020-09-24 01:58:25 UTC https://padlet.com/jordanaj2/1nzckmd2su22pifz/wish/774331394 camarenj https://padlet.com/jordanaj2/1nzckmd2su22pifz/wish/774343358 This TED Talk reminded me of selective attention: how media shows us what we want to hear (politically) and minimizes the importance of discourse and compromise between party lines. (Sorry for the double post, can't figure out how to delete)]]> 2020-09-24 02:04:19 UTC https://padlet.com/jordanaj2/1nzckmd2su22pifz/wish/774343358 https://padlet.com/jordanaj2/1nzckmd2su22pifz/wish/780632797 This 2018 study in the journal of new media & society used eye-tracking as a way to measure selective attention in Facebook news feeds. Facebook can be thought of as a place where diverse ideas can be shared, but are people really exposing themselves to diverse content, or just reinforcing their own beliefs?]]> 2020-09-25 19:54:00 UTC https://padlet.com/jordanaj2/1nzckmd2su22pifz/wish/780632797 theAEConsulting2 https://padlet.com/jordanaj2/1nzckmd2su22pifz/wish/780651845 Sorry, the other post with the same title was me but I accidentally made it anonymous and then couldn't edit it.]]> 2020-09-25 20:02:14 UTC https://padlet.com/jordanaj2/1nzckmd2su22pifz/wish/780651845 mharpool https://padlet.com/jordanaj2/1nzckmd2su22pifz/wish/781055023 This Harvard Business Review article touches on SCT through an experiment of leadership style.]]> 2020-09-26 02:24:45 UTC https://padlet.com/jordanaj2/1nzckmd2su22pifz/wish/781055023 cydneymeneses https://padlet.com/jordanaj2/1nzckmd2su22pifz/wish/782707269 When reading this weeks readings, I began to think that this theory could explain some part of a reason on why people choose to binge watch certain tv series. In 2015, a grad student at Clemson University conducted a study that determined why people chose certain tv series to watch. She proves that gender and college major could have a play in what students choose to binge. Within the study, she surveyed using closed-ended questions for 8 different tv series. In the end, she determined that it was not only demographically targeted shows that had a role in choosing what to binge watch, but also the suggested tv series Netflix uses in order to keep users involved. 
This really got my mind going once again about how much Netflix is using our information to their advantage. I can't imagine what else they're looking into and how they plan to use it to benefit their company.]]> 2020-09-27 20:02:55 UTC https://padlet.com/jordanaj2/1nzckmd2su22pifz/wish/782707269 yokotac https://padlet.com/jordanaj2/1nzckmd2su22pifz/wish/783875318 People are turning to Livestreaming on Instagram, and video calling apps such as HouseParty to "get their social needs met that they can't get in 'real life'". ]]> 2020-09-28 09:40:25 UTC https://padlet.com/jordanaj2/1nzckmd2su22pifz/wish/783875318