Before we can figure out what tangible pieces will make up the brand identity, we must first figure out who we are as a company.

- The purpose (what is your "why?")

- The values (what are the beliefs that guide the business?)

- The brand's personality (what kind of personality would the brand have if it were a person?)

- The distinctive positioning (how do you set the brand out from the competition?)

- the brand's tone of voice (how would your brand communicate if it were a person?)

The corporate design assets are the tangible elements that will determine how your brand is perceived.

The things that includes are typography each fonts have different feel towards it for example you use Serif fonts if you want your company to appear trustworthy, historic, and a tad retro. Colors also have impact towards branding because each color represent something different and has a different meaning such as yellow, the color of sunshine, is all about happiness meanwhile Purple is the color of royalty.

Making a design we should also consider form and shape when creating your ideas. This subtle but effective aspect can be used to reinforce the desired response from your customers: for example, a logo with all circles and soft edges would elicit a totally different response than a design with sharp and square corners.

A logo is the foundation of your brand's identity. When working with a designer, make sure that the logo checks all of the boxes:

Clearly communicates who you are as a company and what you value;

Is visually appealing: simplicity, cleanliness, and a lack of clutter go a long way;

Is timeless rather than trendy: the last thing you want is for your logo to become outdated in six months.

Plays by the rules of your industry—and if you deviate, do so on purpose;

Makes an impression on your audience that will last.

There is also other things like 

https://99designs.com/blog/tips/brand-identity/ 

It represents how a product or service wants to be regarded by its customers. Companies use brand identity to communicate their beliefs, products, and services.

https://www.brandingmag.com/2015/10/14/what-is-branding-and-why-is-it-important-for-your-business/#:~:text=Branding%20is%20important%20because%20not,makes%20you%20the%20better%20choice.

The guidelines dictate how to utilize these graphic brand elements. The paper titled Identity Guidelines defines the physical message that the customer receives from the product, person, or thing.

The essential word here is consistency. Consistency helps your audience to form a mental picture of who you are and what value you can provide. In general, brand identity combines unrelated aspects to form entire systems. So the logo is not brand identity in and of itself, but it is a component of brand identity.

The visual identity system includes how the logo appears on apps, as well as the typefaces and colors used by your firm. As a result, the most effective identity initiatives represent and develop the company's brand through fostering desired impressions (through design). After all, design is critical in the creation and development of brands (the process of branding). In fact, design distinguishes and expresses the intangibles that customers value the most: emotion, context, and essence.

To summarize, a brand is a relationship between a company and its customers. What we can perceive is brand identity, which is the design of a brand.

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The goal of branding is to establish guidelines and consistency. Consistency indicates product leadership (among other things brands), marketing, support, and operation, whether the product is a person, an image, or an item. With being consistent with the message, it shows the brand’s identity. 

The essential thing in branding is being clear of what is being offered, whether it is a product, service, or person. Image by the audience about the product or individual and consistency play a huge role in branding. It describes the expected results of a product or individual. When it comes to a physical item or service offered, if the quality decreases, branding results in a false image perception by the audience makes the reputation and the brand smaller. Even if they use celebrity as a promotion, because some celebrities are short-lived and they are unable to maintain the standards promoted in their branding.

https://www.thebalancesmb.com/brand-identity-and-marketing-2295442

Things needed to have a strong brand identity:

Logo does also matter in having a good and strong identity. For example the McDonald’s logo is known for its simplicity with only yellow being its color. Wendys is also another popular brand that most people know because of its logo and the reason is because of the girl and the color. If you see most of the popular brand in todays era they have one thing in common which is color and most of the popular brand have bright colors such as McDonalds yellow logo or Starbucks’s Green color. What also separates all of them apart is the font, Most popular brands have big and bold fonts such as the Oreos logo where they are big or Google with its coloring.

Source: https://99designs.com/blog/tips/brand-identity/#developstrong

But a strong brand identity is much more than standing out, it’s about earning fans, building equity, and being remembered.

Although the terms “brand”, “branding”, and “brand identity” are often interchanged, they all have different meanings. Yep, the marketing industry is infamous for its semantics. So, if you’re developing your first brand identity or considering a rebrand, it’s helpful to first understand what a “brand identity” is.

BRAND

The term “brand” was originally used for the mark cattle ranchers applied to label their cattle. Over time, the concept of a brand evolved to include much more than just a name or a symbol. A brand is the world’s perception of a company. (Although the term has evolved beyond cattle, branding work is still done best with a burger in hand.)

BRANDING

The act of shaping a brand with marketing. Just as an advertising agency creates advertisements, a branding agency creates and shapes brands. As Jeff Bezos says, “Branding is what people say about you when you’re not in the room.”

BRAND IDENTITY

Brand identity is the combination of all the elements a company creates and projects in order to represent an image and to entice a feeling when people interact. It’s the process of shaping and molding the impact your products and services leave on a customer. Essentially, your brand identity is the personality of your business and a promise to your customers. A brand identity is made up of your:

Let’s reset with a well-known example of how brand identity works.

Brand Identity Examples

When you hear the name “Starbucks”, you probably picture its iconic siren or mermaid-like logo mark.

You might also think of the color green, their “tall, grande, venti” naming convention, colorful tea drink posters, or the smell of dark roasted coffee. Here are two essential traits that comprise Starbucks’ brand identity:

These are some elements that make up the Starbucks brand, not just the logo.

Why Brand Identity Is Important

As the expression and representation of almost everything your business is and does, a brand endures and grows in the hearts and minds of your audience. Therefore, your brand identity is crucial to your business’s future.

So, if a brand is more than just a logo, how can you replicate what brands like Starbucks have done and tap into these other elements of your business’s identity? And why is it so important to design and implement a well-developed brand identity?

Trust

Trust is the first step in any relationship. A well-developed brand identity makes your product or services more memorable and gives you the critical authority and credibility you need in order to succeed in today’s marketplace.

The “Face” of Your Business

When it comes down to it, your logo is the “face” of your business. But its function is more than just looking pretty. A strategically, well-designed logo and brand identity system should do the functional and emotional job of telling the story behind your company’s deeper vision.

Turn Impressions Into Advocates

Whether it’s a print ad, online banner ad, billboard, or YouTube commercial, a brand identity is your guide for all extensions of your brand. A brand that knows who they are, that’s backed with credibility, is more poised to turn brand impressions into converted fans.

Express Your “Why”

A brand can be two-dimensional and superficial, but if you’re trying to make it long-term, you’ve got to be immersive—you’ve got to stand for something and mean it. Like Simon Sinek said: “People don’t buy what you do, they buy why you do it.” A well-developed brand identity should be totally and utterly aligned with your values and mission, day in and day out.

Attract, Engage, & Delight Customers

A brand identity with trust, purpose, and consistency attracts people who buy-in to what your brand believes in and why you exist. But once these people become customers, that same brand identity gives them a sense of belonging. A good product generates customers, but a good brand earns ambassadors and grows tribes.

Brand identity is commonly defined as how a company/organization tries to generate a distinct product with distinct qualities. It represents how a company wants to be viewed in the marketplace. Branding and marketing tactics help a company communicate its identity to customers. 

Some aspects of brand identity include:

A brand identity is unique, meaning that a specific company has to have a different brand identity compared to another company.

It is a company's mission, personality, consumer promise, and competitive advantages. It contains the target market's/consumers' thoughts, feelings, and expectations. Without brand identity, no one would know how to distinguish a company from one another; hence why it's crucial for a company to have a brand identity.

https://www.managementstudyguide.com/brand-identity.htm 

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. It is important because it helps you to differentiate your business from the competition and appropriately position your brand. Developing a professional, creative identity design can help you to stand out to potential customers in your market. Brand identity includes all the visual elements associated with your brand, from your logo and typography to colors, product packaging design, website design, and even your social media graphics.

(ps. im so sorry if i missed any informations!)