Selection makes many organisms go to extreme lengths for sex: peacocks (top left) maintain elaborate tails, elephant seals (top right) fight over territories, fruit flies perform dances, and some species deliver persuasive gifts. After all, what female Mormon cricket (bottom right) could resist the gift of a juicy sperm-packet? Going to even more extreme lengths, the male redback spider (bottom left) literally flings itself into the jaws of death in order to mate successfully.

Sexual selection is often powerful enough to produce features that are harmful to the individual's survival. For example, extravagant and colorful tail feathers or fins are likely to attract predators as well as interested members of the opposite sex.https://evolution.berkeley.edu/evolibrary/home.php

In each generation, some individuals may, just by chance, leave behind a few more descendents (and genes, of course!) than other individuals. The genes of the next generation will be the genes of the "lucky" individuals, not necessarily the healthier or "better" individuals. That, in a nutshell, is genetic drift. It happens to ALL populations — there's no avoiding the vagaries of chance.