neo-grotesque, very monotone in weight

very successful advertising, emphasizes the strength of the product

Old style

condensed

successful - clear hierarchy and interesting layout of letterforms

neo-grotesque

light typeface

very successful, clean and formal design that highlights the name of the museam

Later Sans, neo-grotesque

slightly successful, some of the letterforms are stretched to match the width of the other words which makes them look a little funky (The R in the Market)

Humanist sans-serif

bolded

slightly successful, hierarchy on the eraser, confusing alignment, might have been better if left-aligned

serif kerning

moderately successful, its maybe kerned a little bit too much, but not a ridiculous amount that it would really stand out to anyone who is viewing this poster

serif-inspired decorative font below the "In Imola"

the pattern within the font is a little confusing but an interesting combination with the serif font

slab serif

bolded

slightly successful, not super clear hierarchy but interesting pairing with the slab-serif below it

modern serif

condensed

slightly successful - hard to read, and eye falls first to the D'Imola

not successful, not easy to read and creates a very confusing design

modern and tranditional serif

Later Sans- Neo-grotesque

condensed

very monotone in weight

successful - interesting visual alignment of words and letterforms and easy to read

modern and slab-serif

moderately successful, clear hierarchy but a little bit of type soup

sans-serif inspired but baseline changes for lowercase/uppercase

works well with the tone of the poster

increased sans-serif kerning

not successful, its kerned too much that it stands out and doesn't look natural

sans-serif inspired

very interesting layout with heavier kerning

successful, works well with the type below it and brings emphasis to the work

Humanist

bolded, condensed

successful- clear hierarchy and very visually interesting

decorative font and sans-serif humanist

bolded

very successful pairing - adds decoration and sense of fun into the design

geometric

letterforms all very monotoned

larger kerning

successful as a title- interesting shape of E and O as they both have the illusion of a perfect circle

script typeface and sans-serif pairing

successful, i think it replicates the vibes of the actual piece

Egyptian/Slab-Serif

bolded

possibly condensed

slightly successful, I think using a sans-serif font would have been more beneficial and made it easier to read, but it creates an interesting visual effect in this piece

the M looks like an old style M

its a little bit hard to read when looking at it as apart of the paragraph, but successful in adding more visual complexity and interest to the piece

most likely based off a sans-serif font but hand lettering

I think in the context its in its very successful since its for a figure drawing class

old style, italic

larger kerning

successful: clear hierarchy with information below it and creates and interesting shape

Modern Sans-serif

Extrabolded

successful as demonstration of what text would appear like

blackletter, historic

works well and adds a time element that can be distinguished from just the view of the poster

traditional serif

extended form on R

successful, adds visual interest

old spice written in script

works well with the branding of old spice and successful as brand

kerning is increased in this branding

nostalgic branding and very successful in the context of making it easy to read and recognizable as a brand

branding on a box for America's Thrift Stores

sans-serif, italicized

successful, uses bright colors and easy letterforms to identify from a distance

slab-serif usage on UGA sign

Easy to identify as a UGA hall and goes with branding of school

classic stop sign lettering

sans-serif, neo-grotesque

identifiable as a stop sign and lettered kerned enough where they don't appear to merge into each other at all, very simple to read

UGA Hacks in a sans-serif decorative font

works well with the sans-serif font at the top of the poster

successful design and works to identify themselves with a distinct brand

not successful

serif font, appears to be modern

decorative

appears to be condensed and letterforms hard to read, leading is not the same between lines and size differs as well

nostalgic font

decorative sant-serif

successful, arranges letterforms in an interesting ways that conveys the movement of the game

Georgia License Plate

Serif for Georgia and Sans-serif for numbers and Fulton

slightly successful, letters and numbers of license plate are very clear but the Georgia is very expanded and a thin serif so it makes it harder to read

script font below kirkland

not incredibly successful

You could have just left it as Kirkland and it would have been know that it was that brand, or make the "signature" smaller so it didn't clash into the A of Kirkland

script font

decorative

successful as lettering on a diploma or certificate, gives a very formal appearance but difficult to read

wording of "Capital in the City of Atlanta..."

similar to other script lettering, difficult to read but successful in the context it is used in to highlight the importance of a document

script type used in certificate

successful when used for formal use

successful branding, nostalgic

successful as a brand and as a type pairing, creates an interesting interaction between the serif and sans-serif type

old style lettering

P as special character, successful as a design, would have been more successful if the P was closer to the rest of the text

hand lettering on poster

successful, represents the informational aspect of the poster

hand lettering

representational of old-style serif, effective when used on a document

"John Swanbeck's" supposed to be hand lettering

also used in the typeface below the title

not very successful, doesn't work with the serif typeface used for the display

blackletter style G

successful, works with the title page that the rest of the blackletter is within

hand-lettering on calendar

successful when used as a title, works well with the illustrative nature of the design

heavily kerned "cereal bars"

moderately successful, works well with the rest of the design, and since it is so small in the rest of the packaging it is more discrete

sans-serif

while the kerning isn't incredibly high, it does differ between each letterform, which makes it less successful than it could be. If it were the same kerning between all of them, or if it looked more uniform it would work better.