Let me give you an example. So far, many brands (TOMs, Coca-Cola, GAP, and others) and celebrities (like Beyonce) have used user-generated content as a way to engage with and connect with their audience. But in the future, brands will understand that simply using this UGC isn’t enough - they need to learn how to tap into the power of it.

User-generated content is unique because it is by the people, for the people, and the people will quickly become aware of fake, brand-driven UGC campaigns. In order for brands and consumers to work successfully with UGC, transparency is key.

- The increase in popularity of the Internet has changed the way people act and the way they access different types of services. It's the same thing for the radio. 

Using traditional radio, which limits its frequency variation as well as the distance from the transmission antenna, you may have experienced the signal fading until it is no longer possible to follow its contents, because you have gone too far from the transmission, leaving the territory of the stations. 

The Internet has provided a new way to make and listen to radio, which we call online radio. It allows listeners access to music and programming by simply clicking from anywhere they have an Internet connection.