Culture Club - Hong Wing Yin Angel by Angel Hong https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8 en-us 2021-11-18 15:49:17 UTC 2023-02-14 17:10:20 UTC hello@padlet.com The C Club ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1986861853 2022-01-11 19:41:08 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1986861853 Logo design ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1986876006 After several modifications and sending out questionnaire asking opinions from our focus group members, the logo in this font and in the combination of green, black, white colour is the most popular. ]]> 2022-01-11 19:49:01 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1986876006 Brand Values ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1986881065 The CC Club stands for:
- Community
- Collaboration
- Commitment
- Communication
- Creativity
- Comfort
- Care
- Conscious

Other important values:
- Inclusivity 
- Transparency
- Uniqueness
- Sustainability
- Social responsibility]]> 2022-01-11 19:51:55 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1986881065 Consumers' Profile ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1986921060 Gender: Male & Female
Age group: 20-32
Location: London
Education: College/ Bachelor's / Master's 
Occupations: Fashion people, designers, bloggers, artists, marketing, advertising
Monthly income: £100+
Interests: Fashion, music, art, street culture, sports, museums, outdoor activities, parties, shopping
Social media: Instagram, Twitter, TikTok, Youtube
TV shows: Euphoria, Sex Education, Friends
Favourite brands: Pangaia, Patagonia, Kid Super, BODE]]> 2022-01-11 20:14:58 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1986921060 1st feedback from supervisor ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1986939003 - What makes your brand stand out from other competitors? 
How would you enhance the interaction between your consumer and your brand as a community?
- Set up a questionnaire/ find a focus group to test out the brand’s idea & pricing strategy to see if it’s  practical and viable ]]> 2022-01-11 20:26:04 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1986939003 Pricing Strategy (Penetration Pricing) ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1986951467 Penetration Pricing means to enter the market offering price lower than competitors. ]]> 2022-01-11 20:34:17 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1986951467 Social Media & Communication Strategy ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1986955267 - Youtube: BTS videos of the brand, meet the creators, pop up store content 
- Instagram: Latest products, BTS of the brand reels
- Twitter: Blogs, discounts/competitions 
- TikTok: Styling videos depending on the viral theme on the app, How-tos, mini BTS videos 
]]> 2022-01-11 20:36:53 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1986955267 2nd feedback from supervisor ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1986981358 - Look & feel of the collection? How do you define your own unique style?
- Material use?
-Collaboration with Charity shops - a very good idea, any more details?
]]> 2022-01-11 20:54:24 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1986981358 ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987014488 2022-01-11 21:18:15 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987014488 ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987014876 2022-01-11 21:18:32 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987014876 ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987015011 2022-01-11 21:18:40 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987015011 Business plan to build a community ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987019682 1st year: Launch private events inviting influencers to boost attention and drive audience’s traffic.

2nd & 3rd year: Set up pop-up booths in London area to engage our customers in a physical outlet / Promote giveaways, subscriptions/ unidays discounts, and set up a loyalty scheme to invite frequent customers to join our exclusive events.

]]> 2022-01-11 21:22:47 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987019682 ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987022093 2022-01-11 21:24:59 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987022093 ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987022264 2022-01-11 21:25:11 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987022264 Final feedback from supervisor ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987024080 - How to make marketing more sustainable? 
Sustainable marketing: 
QR code / donation to charity? 
Media & comms strategy? > launch sth? 
Cross check design with focus group?
Textile / fabric: Green Machine
]]> 2022-01-11 21:26:45 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987024080 Eco Materials ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987029317 Organic cotton/ Hemp/ Bamboo
>Organic Cotton sometimes has lower yield problem which sometimes require more water and manpower > Difficult to keep up with the demand (ref: https://www.forbes.com/sites/brookerobertsislam/2021/10/15/organic-water-saving-claims-false-declares-cotton-myth-busting-report/?sh=ac0919473013)]]> 2022-01-11 21:31:32 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987029317 New technology: Green Machine ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987031311 An innovative technology that recycles blend textiles (Cotton & Polyester) at scale using only heat, water, pressure and  biodegradable chemical, without causing quality loss 
(https://hmfoundation.com/project/recycling-the-green-machine/)
]]> 2022-01-11 21:33:33 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987031311 Sourcing materials ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987033561 - Collaborate with textile recycling organizations (e.g. TRAID or TRI) to obtain second-handed or disposed fabrics
- Collaborate with factories & suppliers who have already purchased a Green Machine]]> 2022-01-11 21:35:38 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987033561 Sustainable marketing ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987035530 - Collaborate with international non-profit environmental organizations (e.g. Fashion Revolution/ One Precent for the 
Planet) by donating one percent of revenue to the group, or engaged in nature conservation, ocean cleanups, reforestation, and other environmental efforts.]]> 2022-01-11 21:37:31 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987035530 Promotional flyers (with QR code) ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987038423 2022-01-11 21:40:19 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987038423 Future collaboration (3rd year business plan) ahong0620211_2 https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987043397 - Drop off crossover collection with high street brands (e.g. Marine Serre, Acne Studios, Axel Arigato) to drive discussions
- Make products available in high end fashion retail outlets (e.g. Dover Street Market) 
- Expand pop-up stores in global scale ]]> 2022-01-11 21:44:51 UTC https://padlet.com/ahong0620211_2/1l6gcyr6giia1mc8/wish/1987043397