Another one is they are using the uses and gratifications theory, by showcasing their talents, they gave what the people wants through storytelling entertainment. They are able to let their audience have their taste in different genres. In which they are able provide it whether if its about history or beliefs. This is because people are using different types of media in pop culture to satisfy their needs and gratify it to the way they want. And by interacting with the audiences, the people are able to interpret it in their own understanding and takes an active role in selecting different types of genre in theaters.