Team 6 by Emma Payne

Still learning how to use this thing...

e_m_payne — 2017-02-28 18:36:38 UTC

Hi Team!! Still figuring out how to use Padlet! It is totally new to me.
"In order to communicate your value as a team you need to know what your core competencies are (what do you do better than any other similar team?) ,
Short of conducting a survey, it would be our own assumptions.
what benefits your team offers (what makes it valuable?),
We have a host of valuable skills and experience. Our Professionalism includes;
Accountability,
Communication,
Honesty,
Professionalism,
and Technical Savviness.
and what its brand personality is (what is distinctive about the way the team does things?)." When elicited, ~~Team Sexy~~, through empathetic cohesion for one another, delivers creative valued solutions to problems for the community.
What do you think makes us unique? What makes us distinctive? The Design thinking mindset from the collective visionaries of ~~Team Sexy~~ produces an unsurpassed amount of skill(s) in today's society. We feel, and others have shared, that our aptitude makes ~~Team Sexy~~ unique and distinctive. Thank-you for your confidence in our organization!

jamiefirman — 2017-03-01 18:04:47 UTC

 Step 1: Identify an Opportunity
3D Colour wall pictographs or photographs
 Step 2: Scope the Project
Blue Ocean Idea
$6,000-$21,000 initial investment. https://www.3dhubs.com/3d-printers
Currently no printer also paints the images it creates
 Step 3: Create a Marketing Plan Proposal & TAPS

 Step 4: Conduct Research & Develop User Empathy e.g.

o SWOT analysis

o Competitor analysis

o Market analysis

o Ethnographic interviews & observations

o Journey mapping

o Personas

 Step 5: Identify Insights

 Step 5: Reframe Problem or Opportunity

 Step 6: Identify Strategic Marketing direction

o Target Audience(s)

o Positioning Statement

o Marketing Objectives

 Step 7: Brainstorm Ideas

o Analogies, extreme consumers, etc.

 Step 8: Develop Marketing Mix Concepts

 Step 9: Create Napkin Patches (use Napkin Patch template)

 Step 10: Make Prototypes to Test Ideas w/Users/Clients/Other Stakeholders e.g.

o Storyboarding

o Visual graphics or flow charts

o Videos

 Step 11: Get Feedback from Users/Stakeholders

o Share prototype and talk to users

o What did we learn? Capture insights using Learning Cards

 Step 12: Revisit & Improve Ideas

 Step 13: Evaluate operating costs and sales forecasts

 Step 14: Develop monitoring & evaluation strategy

 Step 15: Finalize Marketing Plan & Presentation

e_m_payne — 2017-03-01 21:35:34 UTC

<<< This looks good! I would also add that for what we do better than everyone else is our Concientiousness and our positive attitude!

We could even touch on experience, as Tina is well versed in this industry.

I think it's ok for us to make a claim that we do this better than others, just need to provide support :)

Building Your Team Brand Questions to Answer

jose_galdamez — 2017-03-02 02:49:08 UTC

What value do we add? {As Leader's, our WhaCelestial.}
What are our competencies? (Education, Experience}
Why are we different? {Cultural diversity and cumulative years of experience. Our willingness...no...our pursuit and dedication to tirelessly provide quick and efficient solutions for our customers}
What makes us the best? {Responsibility to YOU! our client}

- Your success is our success
-

Communicating Our Value

jose_galdamez — 2017-03-02 02:54:03 UTC

Be creative
Be authentic

We Are

jose_galdamez — 2017-03-02 03:11:53 UTC

Dedicated
Respectful
System Thinkers
Open-minded
Positive
Trustworthy
Supportive and Encouraging
Open Communication

We Are

jose_galdamez — 2017-03-02 03:15:38 UTC

Creative
Professional
Tech Savvy
Contentiously Democratic
Knowledgably Diverse in Creative Ideas
Emotional and Culturally Intelligent

Best Because

jose_galdamez — 2017-03-02 03:26:23 UTC

We create awesome products by collaborating, supporting and encouraging everyone to be part of the solution.

We all succeed as one.

Team Brand

matthew_veenbaas — 2017-03-02 06:56:49 UTC

As per Jose's posted questions:
1.
Professional
Respect to the people and the job
Full range of expertise{Okay I (Jamie) have 6 years of business ownership experience and an Advertising Art Degree, Certificate in Management, 6 Years Military Naval Supervisor, Matt how many? Tina how many? Jose ...., Emma....? We group like terms then combine them all for a total number of years experience}, talent and {Emotional} intelligence
Empathetic {I (Jamie) prefer compassionate instead of empathetic} to any situation or person

2.
Perseverance defines us. We offer a team that will get the job done no matter the obstacles without sacrificing quality. {Jamie is a testament to that. He awoke from a coma, then relearnt to eat, speak, read, write, and went so far as to return to active military service. He continues to help others reach their goals today. - True Story}

Emma - Emma's drive is a major contributor to who she is. She brings this to her work in the legal field, as well as to her competitive running. She brings this desire to succeed to every challenge she faces.

Always working with a positive attitude

Emma - Emma, rain or shine (mostly rain), coaches running three days a week to approximately 100 participants. This requires a positive attitude and she brings that every day.

Able to work through any problem that arises, and we always come out stronger.

3.

We offer the best combination of respect and quality that no other team can offer. {Would if we said we work cohesively in the best interest of the client to ensure respect and qualityThe job is the priority, and we will succeed with everyone crossing the finish line together. Every job we finish is marked with the utmost respect to everyone involved.

4.

Versatility: Each of our team members are proficient in many attributes and skills, giving us an edge on completing any and all tasks given. Our emotional and intellectual diversity allows us to succeed in anything that we work on or with.

Potential new names

matthew_veenbaas — 2017-03-02 07:45:26 UTC

6th Ave. Design
(6th Ave. is the most well known street in NYC; it goes through a massive, diverse section of the city, creating a good example of our own diversity...) https://en.wikipedia.org/wiki/Sixth_Avenue_(Manhattan)

{I (Jamie) favour a name synonymous with our values, and agree with Matt. However, we are a Canadian organization and will search for Northern class. If we agree on a name, I can make a logo. Normally it takes two weeks for me, so.....the sooner the better.}
1. Elite Design
xcellence in Marketing
(see logo below)

2. Honor Marketing
Dedicated. Respectful. Trustworthy.

3. Celestial Marketing Solutions
Limitless Possibilities - If you can think it, we can help others see it.

Potential Logo Style - maybe with a road snaking or something

I LOVE THIS ---->

e_m_payne — 2017-03-02 17:33:15 UTC

Okay, so most of the BOLD, ITALIC stuff throughout has been my input. Now to combine all of this into a multimedia presentation...

jamiefirman — 2017-03-02 17:47:27 UTC

The final comment I have is verbs are verbs. A box....pretty boring... How it is depicted through the use of verbs makes it interesting. I "held" the box "over" my head. I "threw" the box "under" my legs. Now the box is alive!!

Names

jose_galdamez — 2017-03-03 01:28:29 UTC

I like where Matt is going. I feel we need to think global, international, relevant and be contemporary.

Search Light Design
9th Ave. Group (upsidedown 6 :)
Bridge Ave. Design
The Coffee Group
Kyte Solutions
360 Solutions
360 Group

I am thinking simple, 1-3 words with awesome graphics behind it
A simple logo that conveys excellence and sophistication

Lets convey excellence, sophistication and simplicity.

jose_galdamez — 2017-03-03 02:16:44 UTC

Pinterest!

Jose, Matt. I just need some direction. Thought I would share with everyone for your future businesses. FYI, CMYK 4 colour process has limits in vividness. A printer invoices...per colour. Therefore, combined with the type of paper, business cards can add-up quickly.

jamiefirman — 2017-03-03 03:49:29 UTC

The Elite Design only has CYAN, and BLACK (which most often is included).
6th St has CYAN, MAGENTA, YELLOW, (and BLACK).
Because this is all hypothetical, who cares? I just thought I would share some experience. It only usually matters significantly in terms of stationary. With digital media we can WOW

Please decide which words to use;

jamiefirman — 2017-03-03 04:03:36 UTC

• Creative (Original, Imaginative, Inspired, Artistic, Inventive)
• Professional (Expert, Specialized, Qualified, Proficient, Skilled)
• Tech Savvy (Tech Shrewdness, 21st Century)
• Contentiously Democratic (Self-governing, self-ruled, Independent, Autonomous, Elected)
• Knowledgably Diverse in Creative Ideas
• Emotional and Culturally Intelligent
• Dedicated (Devoted, Enthusiastic, Keen, Steadfast, Loyal)
• Respectful (Deferential, Reverential, Reverent, Humble)
• System Thinkers
• Open-minded (Unbiased, Progressive, Liberal, Flexible, Unprejudiced)
• Positive (Optimistic, Confident, Helpful, Encouraging, Constructive)
• Trustworthy (Dependable, Reliable, Responsible, Truthful, Honest)
• Supportive (Helpful, Kind, Loyal, Caring, Sympathetic) and Encouraging (Hopeful Heartening, Cheering, Inspiring, Reassuring)
• Open Communication

Name -

tina_rodocker — 2017-03-03 20:03:55 UTC

It appears we have diverse skill sets.

Something we think about when naming is our user. Rather than creating a name that is inward focused, we look at it from an external focus.

When branding, the best thing to do is remove yourself from the equation and think about what your potential client may be drawn to. (Ingrid, feel free to make comments about this process as we are always refining our pitch).

Marketing is about getting to word out to your potential customers.

Name:
Public
(External facing)
Definition: of or concerning the people as a whole; a section of the community having a particular interest or connection.

Tag options:
An agency that reaches
Reach your audience
We reach affecting the community

Other reasoning for choosing the name:
Thinking about selling the company in the future. The name public can change it's services or product offerings depending on market demands

go public,

to issue stock for sale to the general public.
to present private or previously concealed information, news, etc.,to the public; make matters open to public view:The senator threatened to go public with his congressional-reformplan.