GKT2083 Branding Assignment 1 by Jessie 水吉木斤 https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4 Shin Jie Xi (76763) en-us 2021-11-06 15:20:51 UTC 2026-02-25 11:26:42 UTC hello@padlet.com Business Type jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871676724 Chériangélou is a business company that focus on organic handmade skincare products such as soap bar and face mask. ]]> 2021-11-06 15:29:26 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871676724 Name Of Brand jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871677617 The name of the brand is Chériangélou. The meaning behind the name in Greek is "Angel Hand" and "Dear Angel" in French. The inspiration of the brand's name is from the verses from The Book of Revelation in The Bible:
  • "Then the angel showed me the river of the water of life, bright as crystal, flowing from the throne of God and of the Lamb" (Revelation 22:1).
  • "through the middle of the street of the city; also, on either side of the river, the tree of life with its twelve kinds of fruit, yielding its fruit each month. The leaves of the tree were for the healing of the nations." (Revelation 22:2).
The main idea of the name is that the angels made the products using the ingredients from The River of Life and The Tree of Life.
]]> 2021-11-06 15:30:18 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871677617 Brand Name jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871678231 Chériangélou]]> 2021-11-06 15:30:46 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871678231 Slogan jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871678886 The slogan for Chériangélou is "Le Cadeau des Anges", which means "The Gift from Angels" in French. It is used to imply that the quality of the products from the company is high quality, it can be described that the angels retrieved the ingredients for the making of the products from New Jerusalem (Paradise of God).]]> 2021-11-06 15:31:26 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871678886 Target Market jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871679803 The target market of Chériangélou are mostly females with age range from 16 years old and above, and customers who are looking for a gift.]]> 2021-11-06 15:32:14 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871679803 Colours jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871686076
  • White (purity, implies that the products are 100% homemade and organic).
  • Pink (love, also inspired from Fra Angelico’s fresco in Florence (1439-1444) depicts the archangel Gabriel in pink).
  • Brown (Stability and elegance, also represent earth which imply the organic ingredients used in the products).

    • ]]>     2021-11-06 15:37:45 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871686076     Typeface jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871686885 The typeface used for the logo will be serif typeface and script typeface for slogan to establish a more classic and elegant impression.]]> 2021-11-06 15:38:28 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871686885 Images jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871687428 Images of an angel or a hand will be used to represent the meaning of the brand's name "Angel Hand". An image of a rose symbolizes God's love at work in the world. The images' styles will be based on sketches from the Renaissance era. ]]> 2021-11-06 15:38:55 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871687428 Visual Research jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871707491 2021-11-06 15:57:19 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871707491 Market Research jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871707856 2021-11-06 15:57:40 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871707856 jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871708068 2021-11-06 15:57:53 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871708068 jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871710947 2021-11-06 16:00:46 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871710947 jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871711227 2021-11-06 16:01:01 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871711227 Final Logo jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871713682 2021-11-06 16:03:17 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871713682 Black & White Logo jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871714124 2021-11-06 16:03:42 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871714124 Grey Logo jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871715078 2021-11-06 16:04:33 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871715078 30% Logo jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871715601 2021-11-06 16:05:04 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871715601 Final Logo against Brand Visual Colour 1 jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871717145 2021-11-06 16:06:29 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871717145 Final Logo against Brand Visual Colour 2 jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871719535 2021-11-06 16:08:30 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871719535 Presentation Video Link jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871720176 https://youtu.be/CFx62hsqKDo]]> 2021-11-06 16:09:06 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871720176 PDF File (Google Drive) jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871720376 https://drive.google.com/file/d/1imy9rdbeJxdQ-rujsyWw_8q-b_gf7Pzq/view?usp=sharing]]> 2021-11-06 16:09:18 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1871720376 jjessiexxi https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1872184481 2021-11-07 02:42:34 UTC https://padlet.com/jjessiexxi/1jj7rivgtx3ykwk4/wish/1872184481