Nike by Jingwen Qiu https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn Made with joy en-us 2021-11-07 09:08:39 UTC 2025-10-21 14:57:34 UTC hello@padlet.com henry tom matt ollie https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873616949 A global issue that Nike may face when expanding into a new market may be financial issues, such as different currencies and inflation rates. This may effect the pricing of Nikes products as other countries have different views and opinions on the price of a product E.g. what would be considered expensive here in Australia could be considered to be cheap in America.]]> 2021-11-08 00:49:05 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873616949 https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873617069 Nike would be less likely to open a retail store in countries that are still struggling with Covid and in lockdowns as this would effect their profit at the store.]]> 2021-11-08 00:49:09 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873617069 Kurt, Anthony and Will https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873622151 Nike can use a Psychological pricing to sell its new product. Psychological pricing is where the business will attempt to make the price look lower than it is. For an example if Nike was to sell a pair of socks for $10, they could make it $9.99 to make it look smaller and not in the double digits.]]> 2021-11-08 00:51:33 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873622151 (Bas, Nicky, Hugo) https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873624367 Global concerns, such as differing currencies and inflation rates, may be a financial issues that Nike faces when entering a new market. This may have an impact on Nike's product pricing, as different countries have different perspectives and opinions on what a product should cost. For example, what is considered expensive in Australia may be deemed inexpensive in America.]]> 2021-11-08 00:52:33 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873624367 Miller n Pete https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873624781 Fairtrade requirments as a business may not be fulfilled, and therefore may not meet the businesses objectives. 

As nike is such a big business, it is expected that the quality of their product is of a very good and reliable standard. this means that one limitation would be the cost of supply's as the quality must be good to achieve customer expectations.]]> 2021-11-08 00:52:45 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873624781 jtgmango17 https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873625718 (Jack and Daniel)
Nike could run into problems with countries that are still greatly affected by Covid-19 and may be in lockdown. This could affect the target market as they would not be as prone to buy these items when shopping during lockdown]]> 2021-11-08 00:53:13 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873625718 Kurt, Anthony, Will https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873626627 One global issue that could affect the decision-making at Nike when establishing a new trail store is Offshoring. Offshoring refers to when a business relocates their operation to take advantage of lower prices in other countries. For example Nike moved to India as the minimum wage is lowered and the cost of land is lower.

]]> 2021-11-08 00:53:40 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873626627 Ben< Bennett<AIDOS 3022910 https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873629382 One global issue that could affect decision making at Nike when establishing a new retail store or expanding into a new market, such as covid 19 and the impacts that it has on expansion into the new market. Impacting how people buy shoes and the way that they spend capital that many of them dont have. All businesses must follow a a strict number of legal requirements, which are mportant foundations for success. Potential customers need to know the business exists and what it offers so that the marketing strategy is essential to the customers and people purchasing products from nike inc . The staffing needs of the business must also be considered as they play oles in the global issues that could affect the establishing of a new retail store and new market ]]> 2021-11-08 00:54:58 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873629382 Tom, Henry, Matt, Ollie https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873631255 One benefit for Nike choosing a supplier following their corporate social responsibility objectives is it can help create a better image for them. if their customers as well as their competitor's customers see that they are choosing to source their products from companies that reach Nike's objectives, people can become more inclined to purchase that product. One limitation of this is that it can add an extra cost. more often than not, suppliers that follow corporate socially responsible practices, can charge extra costs for their products. ]]> 2021-11-08 00:55:51 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873631255 Anthony, Kurt, Will https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873639312 Two elements of the 7Ps model of marketing that Nike can use to help reach its target market are 'Price' and 'Place'. Price refers to the price of the product and how the business can use pricing stratergies to attract a target market. A pricing stratergy Nike can use bundle pricing for cheaper products such as socks, headbands, balls etc. By doing this for cheaper products it means you aren't losing much profit if the bundle price is discounted. Place refers to the place where your products are seen, made, sold, accessed and distributed. Creating stores in popular areas and using online websites will help increase awareness for customers which will help attract a target market.]]> 2021-11-08 00:59:53 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873639312 Kurt, anthony, will https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873640015 One benefit of choosing suppliers that meet the company's CSR objectives would be a good brand image for the company. This would help attract sales and produce profits as the public would be more trusting and willing to buy their products if they know that the products are safely and responsibility made. For Nike this would be to not use child labour when producing their products as it looks bad in the public eye. One limitation would be the price when paying extra to produce their products the right way. They would pay extra to run their operations correctly and inspecting that everything is run safe and socially correct for the company's CSR objectives. This would cost extra as more man power is required to make sure everything is done in line with the company.]]> 2021-11-08 01:00:14 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873640015 Bennett (she/her) https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873658045 Corporate social responsibility is defined as the practices, policies, and procedures that businesses implement in order to meet certain goals and standards generally relating to societal needs and wants, such as environmental concerns. One benefit of choosing suppliers that meet the company's CSR objectives is that the manufacturing process can be considered one of an ethical nature, this means that they may curate a trade-off of price in order for an ethical manufacturing process that is congruent with their CSR responsibilities. One limitation of choosing suppliers that meet the company's CSR objectives is that they may be of limited quality, as opposed to suppliers who take a poor approach to product development.]]> 2021-11-08 01:09:12 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873658045 Miller n Pete https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873658085 Nike uses premium pricing strategies to encourage popular faces to shop for the brand, by encouraging popular faces to shop with Nike, it will encourage other people to want to buy from the brand, which will ultimately boost product sales. Nike may also consider a style of pricing, or use sales strategies to encourage people to purchase goods, even though sales prices may not differ greatly from original prices rrp. ]]> 2021-11-08 01:09:13 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873658085 https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873659737 the pricing strat]]> 2021-11-08 01:10:04 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873659737 jtgmango17 https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873660466 (Jack and Daniel)
A benefit of choosing a supplier that meets that company's csr objectives is that they can be assured that there is no problems with things like underaged workers working for there suppliers which can bring a good name to Nike. One limitation of making sure that is that it may need to cost more to be assuring that there suppliers are following this.]]> 2021-11-08 01:10:27 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873660466 Matt, Henry, Tom, Ollie https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873666328 One pricing strategy that Nike could use is penetration pricing. Penetration pricing is a marketing strategy used by businesses to attract customers to a new product or service by offering a lower price during its initial offering. Nike's high pricing that they have used in the past has caused a decrease in sales. Nike could lower their prices between 5-10% depending on the product. Using penetration pricing will entice customers to purchase products in high quantities.]]> 2021-11-08 01:13:38 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873666328 Tom, Matt, Henry, Ollie https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873669353 One pricing strategy that Nike could use is penetration pricing. Penetration pricing is a marketing strategy used by businesses to attract customers to a new product or service by offering a lower price during its initial offering. Nike's high pricing that they have used in the
past has caused a decrease in sales. Nike could lower their prices between
5-10% depending on the product. Using penetration pricing will entice customers
to purchase products in high quantities.

]]> 2021-11-08 01:15:06 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873669353 One pricing strategy that Nike could use is penetration pricing. Penetration pricing is a marketing strategy used by businesses to attract customers to a new product or service by offering a lower price during its initial offering. Nike's high pricing that they have used in the past has caused a decrease in sales. Nike could lower their prices between 5-10% depending on the product. Using penetration pricing will entice customers to purchase products in high quantities, https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873670206 2021-11-08 01:15:33 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1873670206 jtgmango17 https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1876738174 (Jack and Daniel)
Two elements of the 7p's that Nike would use are Pricing and Place. Pricing needs to be an acceptable margin for the target market as a lot of the buyers will be teenage kids that may not have a suitable amount of money for expensive shoes, Nike uses this as it is important to make it affordable for them. Place is important because it needs to be in a location that there are people in your target market range and make sure that the area has a suitable average income, Nike locates there business in built up area that are easy accessible by there target market and visible to other customers that may be of interest. ]]> 2021-11-09 00:53:29 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1876738174 aiden, bennett, way money https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1876739124 two of the 7 p's of marketing are price and place. Place refers to the area in which the business is going to market it desired product. price refers to the profit and costs that the business will receive while selling and marketing there good or service. Nike will use the place element to market to the correct target market by marketing there job on social media so that they can correctly engage the desired audience. therefore increasing the sales on the product. Nike will use price to engage the right target market by correctly pricing the product so they will make profit off it.]]> 2021-11-09 00:53:54 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1876739124 https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1876739224 People Product 

Nike will consider customers buying habits using data analytics, this will enable Nike to identify which customers to aim their products towards and to help reach their target market. By doing this and considering the two elements related to people and products, it will assist in finding new ways to market their products and by utilising data from analysis's, it will assist with a direct approach with aiming their products for target customers. 

]]> 2021-11-09 00:53:56 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1876739224 henry, tom, matt, ollie 30089 https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1876741283 Two of the 7ps that Nike can use is product. product refers to the item that is being sold by Nike, this can be something like sports clothing, runners, sporting equipment etc. their products are heavily directed towards people from all different geographic locations, all demographics, anyone who interested in sport. another one of the 7Ps is promotion. Promotion is all about how a product is introduced to the market and how a company can convince that market to purchase it. Product and promotion can help Nike reach their target market because they can promote their products through campaigns involving billboards, Bus stops, TV ads and social media ads to aim it towards specific types of people]]> 2021-11-09 00:54:48 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1876741283 Bas Nicky Chand https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1876742376 Place and price are two parts of the 7Ps of a marketing plan that Nike can use to assist reach its target market. The cost of a product and how a company can employ pricing strategies to attract a target market are both referred to as price. Nike can use bundle pricing for lower-cost items that they provide as a pricing strategy. If you do this for cheaper products, you won't lose much money if the package price is reduced. The location where your items are visible, created, sold, accessible, and distributed is referred to as place. Customers will be more aware of your business if you open storefronts in prominent regions and use internet portals. This will help you attract a target market. ]]> 2021-11-09 00:55:14 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1876742376 Kurt, Anthony, Will jqiu0002 https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1876883162 a)    A policy refers to a written set of general guidelines for employees to follow.
b)    b) One step Nike would have used when developing its anti-discriminations policy is identify the issue. This is when the business has an idea on what it is they are trying to fix.
 One step Nike would have used when developing its anti-discriminations policy is develop a draft. This is so the business can review and finalize, as well as incorporate with any stakeholders.
 One step Nike would have used when developing its anti-discriminations policy is Revise the Policy. This is before you send for approval.
]]> 2021-11-09 01:55:06 UTC https://padlet.com/jqiu0002/1i7mi5lb8zxdpdcn/wish/1876883162