Lecture 3 activity - Communicating Tourism Fultures by https://padlet.com/kayabarry/1i09806k0qu29jpp en-us 2021-08-25 11:57:35 UTC 2024-01-10 10:47:17 UTC hello@padlet.com Lecture 3 pre-class activity kayabarry https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1715099539 Hi everyone!

Before the class for Lecture 3 (Thursday 9 September), each of you should post the pre-class activity up on here. We will form into small groups to discuss several of these examples.

You can post the URL, a screenshot or image, link in videos, etc. Write a short description in the text too.

Here is the activity:
Take a look at the website or social media account for a tourism operator, destination, or related industry, and find an example that you think is communicating the future. 
Bring a screenshot or link to the example (advertisement, video, photo, website, social media post, etc.). Think about the following questions – we will discuss these in class. 
- What kind of ‘future’ concern is it trying to articulate? 
- What kind of tourism values does it communicate? (e.g. economic, sustainable, cultural) 
- Do you think it is effective? How does it make you feel about the future?

See you in class. - Kaya 
]]> 2021-09-03 12:11:48 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1715099539 Kaya's example - Qantas Airline post-pandemic video kayabarry https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1715105783 I really like this ad. We will be discussing it in the Lecture 4 on 'post-pandemic tourism' communciations, but I think its a good example of how 'futures' is being advertised and sold to us. How does it make you feel? As someone outside of my home country (Australia), the hopes of long-distance travel shown in this ad are heart warming! 
Also, here is a write up about it in the media: https://www.theguardian.com/business/2021/aug/23/qantas-ad-promoting-vaccines-brings-stranded-and-separated-australians-to-tears 

- Kaya

]]> 2021-09-03 12:16:47 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1715105783 https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1715430262 #healthcrossroads]]> 2021-09-03 14:53:45 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1715430262 https://www.youtube.com/watch?v=ZPUY_HhWzRM https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1724665270 This commercial from Momondo is using the lock down to pressent the shift towards sustainability in tourism.]]> 2021-09-08 12:22:49 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1724665270 Kind Traveler Organisation https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1724679547 Kind traveler is a public benefit corporation, where the guests can have a positive impact on the local communities. By donating 10$ each night to an organization of your choosing. You support not only the tourism industry and job market but also become a more conscious traveler. Their vision is to create a give and get culture for travelers.]]> 2021-09-08 12:29:14 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1724679547 KLM's Fly Responsibly website https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1724684929 KLM's initiative to fly more responsibly shows their commitment to create a more sustainable future for the aviation industry.]]> 2021-09-08 12:31:44 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1724684929 Airbus Zero-Emission Planes - A Future of Aviation https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1724713533 The global aviation industry is facing more and more criticism for its unsustainability and production of carbon dioxide emissions (around 2% of all human-induced CO2 emissions). 

To change the general outlook on the industry Airbus presented its ambitious plan with their brand new ZEROe airplanes.  Watch the video for more information! ]]> 2021-09-08 12:43:36 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1724713533 The Icelandic Pledge, by DMO Inspired By Iceland rachelmonnier https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1725025095 https://visiticeland.com/pledge 
https://www.youtube.com/watch?v=F89-VpCCHkU 

Be a responsible tourist and take the Icelandic pledge. Encourage your friends to do the same.

Since 2017, Inspired by Iceland offers tourists to take a pledge to travel responsibly when visiting the country. ‘The Icelandic Pledge’ is an online agreement where tourists can sign, and promise to respect nature while travelling in Iceland. On signing you get a certificate you can share on social media with the hashtag #IcelandicPledge.

Þórdís Kolbrún Reykfjörð Gylfadóttir Minister of Tourism: "Industry and Innovation believes tourists visiting Iceland want to do so responsibly, but often don’t know what it takes. The pledge will encourage them to travel responsibly and safely, minding the delicate Icelandic nature." 
]]> 2021-09-08 14:19:26 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1725025095 American Airlines & A Contactless Future https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1725156376 American Airlines communicated the future of contactless travel through their online newsroom. This kind of innovation communicates the value of public safety, especially in a post-pandemic world. Innovations that put public health at the forefront can are regarded as sustainable. 

I do think these technological advancements are effective, as they decrease the amount of touching, hopefully resulting in less cases of COVID-19. I think marketing efforts around contactless travel will be effective, as society is more eager than ever to embrace public health safety measures. This makes me optimistic about the future of travel. Hopefully, if another event like COVID-19 happens, the travel industry won't be hit as hard. 
-Jordan

]]> 2021-09-08 14:57:43 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1725156376 Plant a tree while you wait for your compensation https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1725286302 Myflightrefund.com cooperates with Global Climate Institute and WeForest on tree planting in Ethiopia, Zambia and India. When you file a claim with us you therefore have the option of planting a tree at our expense.

Read more: https://myflightrefund.com/plant-a-tree?from_domain=flyforsinkelse.dk ]]> 2021-09-08 15:36:14 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1725286302 Interrail: Next stop: a normal adventure https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1725430243 https://www.youtube.com/watch?v=_sO8PPQVrsE

This campaign is trying to articulate that  we're soon are back to normal after the covid pandemic. The future is viewed as bright and positive involving a lot of nature and sustainable ways of traveling, which is inherent in the operators general services.]]> 2021-09-08 16:24:53 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1725430243 https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1725460138 This campaign shows how traveling to and in Japan is possible again despite of the COVID-19 pandemic. 
They advertise Japan as a safe place to travel to. ]]> 2021-09-08 16:35:55 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1725460138 Book with a Eurobonus number and offset your flight carbon footprint https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1725905289 A relatively new program by SAS trying to compensate for the carbon footprint their travellers are causing. The program about compensating for their members makes it seems like SAS doin't care about sustainability because it's seems like they just want to get people to buy into their membership and tickets.
They compensate for all who are members and their vision is to include an option were you can choose to pay and fly with biofuel instead of the one used normally. 

]]> 2021-09-08 19:39:14 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1725905289 "Can't Skip Tomorrow" Portugal (Marketing campaign - The return of Tourism) https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1726067556 Portugal’s national tourism agency, VisitPortugal has created this marketing campaign. The campaign speaks to the world directly and calls for the promotion of more responsible tourism, once it returns. Instead of a campaign that directly competes with other European countries for a higher tourist market share, VisitPortugal’s approach is to call for the collective responsibility of the world and its destinations, to protect what has been given to them by nature.

It is trying to communicate with travellers to promote sustainable tourism value. I think it is effective campaign, which can impact the behaviours of tourists. However, I think that  it will come down to the determination and actions of tourists that will create a stronger and more sustainable tourism industry. I feel that it is trying to convey a strong message that we have to reset and relearn to travel again in a more sustainable manner for better future.

-Sushan]]> 2021-09-08 21:06:32 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1726067556 Space Tourism Won't Hurt Environment https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1726119374 https://www.industryweek.com/the-economy/environment/article/21960227/space-tourism-wont-hurt-environment-branson 

Virgin Galactic is trying to bring us closer to the future by allowing us to experience a flight to the Space and make it available fo all! What's intersting the space tourism is claimed to be producing a low carbon emission and therefore be sustainable and environmentally- friendly. That initiative communicates a newness, both when it comes to innovation in tourism, that the world has never experienced before,  but also a step to more sustainable tourism, low carbon emission vehicle.  
It makes me feel excited about the future and curious what is going to come next ..]]> 2021-09-08 21:45:12 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1726119374 "You can't put your dreams on lockdown" https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727125051 This is an ad from Booking.com focusing on that even though the world has been on lockdown we keep on planning our next trip or vacation. To travel is almost considered a human right and most people love to travel, ad this ad reminds us that it will be possible again, so we can keep on dreaming about our next destination. It provides people with a feeling of hope, that the world will be normal again, and inspires us to "travel to the destination, just online instead of physically". ]]> 2021-09-09 05:49:48 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727125051 Green mobility in urban tourism - New CO2-Neutral Buses in Copenhagen https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727347013 In 2017, the bus line 5A from Herlev Hospital to Copenhagen Airport has been transformed into CO2-neutral turquoise-coloured busses which are fuelled by biogas. This new bus line offers “more room, a cleaner environment and easier travel for the approximately 20 million annual passengers on line 5A”. Due to the alternative fuel, the busses “emit 72 percent less NOx and 33 per cent fewer particles” and cause less noise, which also benefits the local population.
The concept of greener transportation is not a new one, and has already been implemented in several other cities. This movement towards a greener transportation can also be seen in the aviation industry.

Source: State of Green, March 30, 2017. 

New CO2-Neutral Buses in Copenhagen.

https://stateofgreen.com/en/partners/state-of-green/news/new-co2-neutral-buses-in-copenhagen/
]]> 2021-09-09 07:33:48 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727347013 AeroMexico & Chopo Laboratories https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727353301 Aeromexico has paired up with Chopo Laboratories to grant a discounted price for antigen or PCR test to those showing their AeroMexico reservation. 

I think it is strange to see these team up, but nonetheless very interesting. The values being transmitted our of public health and travel and I think it marks the future because it enables us to see all the different partnerships that can arise from a time of crisis. ]]> 2021-09-09 07:37:11 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727353301 A More Conscious Traveller https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727411415 In my opinion, conscious travellers are the travellers of the future, as slow travel develops due to the focus on and interest in sustainable travel and sustainability in general. ]]> 2021-09-09 08:07:23 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727411415 https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727483907 Survey showed that people are expecting to travel less for business purposes since they saw videoconferencing as a success. Also, many businesses saw a lost in economy and therefore they have decreased their travel budget. 

Positive:
I personally think many conference and meetings can be done trough online and 
it is also better for the economy for businesses. Most likely it can have a positive effect for sustainability ( lower number of flights)

Negative:
Many hotels that are specifically designed for conferences can be affected, as well as airline businesses.

Source: https://www.forbes.com/sites/oliverwyman/2020/11/11/how-covid-19-may-permanently-shrink-the-business-travel-market/?sh=44dbf5852432

 ]]> 2021-09-09 08:44:46 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727483907 https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727487916 Travelling is not exciting after COVID-19. From 2020 the number of travellers are decreasing to travel around the world.]]> 2021-09-09 08:46:51 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727487916 Nepal Tourism Board https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727530964 I like this promoting chart that is published by Nepal Tourism Board is to support and build Nepal by visiting Nepal. This pamphlet is related to the pandemic situation which we are experiencing right now. The figure clearly illustrates that Nepal is safe to travel because out of 75 districts, only 11 districts are affected which are the urban areas and rest of the districts that are naturally rich are safe to travel. Similarly, only 1 out of 8 UNESCO World Heritage site is closed right now, that communicates that the door of Nepal is open for anybody who loves to travel and most of the trekking routes are also out of danger. I think this is the best example of the tourism communication that Nepal Tourism Board want to sent to their travellers by indicating "We are safe to visit".
In my view, this ad holds an economic value because it basically focus on the tourist destination that are popular for international and national tourist. The covid pandemic hits the nation, the economy of the Nepal has declined therefore Nepal Tourism Board want to uplift the economy of Nepal by announcing Nepal as a safest country to visit even in the pandemic.
I think it is not effective to publish such advertisement during the pandemic because Nepal is the developing country and the health and education sector of Nepal is in a poor condition. If they announce Nepal as a safest country to visit, the flow of international people will grow and there will be a chance of spreading the Covid virus and if it happens then it will create a dangerous situation. Therefore, I think it will be better to shut down the boarders and flow of tourist until its actually safe to visit.]]> 2021-09-09 09:10:43 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727530964 VisitDenmark - The joy of going green https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727543342 https://www.visitdenmark.com/denmark/highlights/danish-nature/sustainable-travel-denmark

On the homepage of the Official Tourism Organisation of Denmark - VisitDenmark - there is this page about "Sustainable Travel in Denmark" with different suggestions in the form of articles/posts on how tourists can make their stay in Denmark more "green". For example, recommendations for sustainable hotels, restaurants, shopping possibilities etc. They also suggest tourists to travel off-season, and "to do it like the Danes" by renting a bike instead of a car. ]]> 2021-09-09 09:18:00 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727543342 Visit Greenland's "Guide to Climate Change in Greenland" https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727582606 Visit Greenland's website has very long and informative page about climate change and what does it mean for Greenland. While the page discusses the cons of climate change, it also gives plenty of examples of how global warming actually offers many opportunities for Greenland as well.

"Climate change might in general be considered a global disaster, but there are some potential benefits in store for Greenland. Rising temperatures are favourable to many national industries, including mining, fishing, agriculture, tourism and shipping. Many Greenlanders actually see the warming planet as an opportunity." - Visit Greenland


]]> 2021-09-09 09:38:27 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727582606 Fly Responsably https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727641993 This ad from KLM focuses on being more sustainable by flying less or just when necessary. 
It brings responsibility to the consumers in their choosing process. This initiative is motivated to decrease pollution and use another way of transports besides planes.

]]> 2021-09-09 10:20:13 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727641993 https://www.youtube.com/watch?v=GTtAU5iz2aM https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727651834 In south asian region tourism is belived as travelling to some place/ destination  (might be personal views or experiences). and party is looked as booking a special place (that could be party hall or some areas) with music and drinks .
the party bus might be a good strat to combine both the travelling and partying at the same time .  

]]> 2021-09-09 10:27:57 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727651834 https://www.gotokyo.org/en/new-and-now/new-and-trending/191021/topics.html https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727683482
Artifacts in museums are usually being held in a confined place, meticulously preserve and fragile. This article talks about the experience of the sense of touch. 
According to the website: "The concept of "Roots and Touch" builds on the hope that the hands of traditional Japanese artisans and people from all around the world will connect through touch. "
In the future, we can experience and communicate things not only visually but other senses too.  
I believe that it is cultural and also a collaboration with the community. 
Communicating can be done in different ways, using different senses to create a more coherent experience. 
]]> 2021-09-09 10:52:38 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727683482 Qatar Hosts World Tourism Day Celebrations https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727687682 Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways, the official FIFA partner, is the official sponsor of many top-level sporting events, including the FIFA 2018 and 2022 World Cups, reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message - Going Places Together.

- Values- CSR ( Corporate Social Responsibility) They hold the value of corporate social responsibility by partnering with FIFA and promoting football all around the world.

- I think this is effective because this airline supports a range of international and local football activities of those countries who are the member of FIFA.
for example, Qatar Airways sponsors the Nepalese Domestic league of every age group every year so that the football in Nepal will be developed from the grass root level.]]> 2021-09-09 10:55:51 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727687682 YouTubeYeti Airlines - Nepal's only Carbon Neutral Airline https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727695405 Yeti-airline take social responsibility very seriously therefore the company try to reduce the GHG emission by setting the boundaries based on GHG protocol scope 1 and 2 for the better life and environment. 

the company communicate sustainability tourism values.
it has effects on slow based but has good impact in the long term future.

]]> 2021-09-09 11:01:48 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727695405 2021 Mount Cameroon Race Of Hope: Everything Is Set https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727701997 Mount Cameroon hope of race is an activity which is organized by the Cameroon government for athletes of different age groups for both males and females. These athletes come from different countries in the world to come and participate in the event. 
A prizqe is being allocated for the first 10 people who arrive the mountain. Due to this, it encourages people from different countries to come to Cameroon in order to be part of this competitive activity. 
Mount Cameroon is a mountain which many tourist visit especially during Christmas holidays. The mountain is important because it is the main place where tourists visit whenever they come to Cameroon. It carries the economical values.

]]> 2021-09-09 11:06:39 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727701997 Aonang Beach Statue Thailand https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727762699 I find this image very attractive and i visited this destination in 2018. In my opinion, the future concern this image is trying to articlate is the fishing industry in Thailand and specifically the town of Krabi. Thailand is mostly surrounded by the sea and i suppose that the locals use fishing as a livelihood. This site is valuable to this community as they put in place measures to protect aquatic life on the beach to create awareness to tourist. This statue located at the entrance of the beach speaks a lot about the city. the beach and the city is a main activity for the locals in Thailand. Standing form this site and watch the sun set and rise, its an image of hope and happiness and inspiration for an exciting view.]]> 2021-09-09 11:49:15 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727762699 Tourism for Good https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727792041
Wonderful Copenhagen has launched the capital's first strategy for sustainable tourism under the name: Tourism for Good

The strategy refers to the fact that tourism both locally and globally is growing. In the future tourism must contribute to creating sustainable development both environmentally, socially and economically 

" The key idea is that tourism is not a goal in itself; tourism is a means to a sustainable end – a reality where tourism contributes positively to society, to building better cities and destinations for locals and visitors alike and where tourism
is a driver of positive change" 
]]> 2021-09-09 12:06:10 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727792041 E-bike and e-car wine tours in the Loire. https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727792607 A hotel in the Loire valley (France), launching wine tours by electric car and e-bike. Guests are taken from vineyard to vineyard in their e-car, or takes the way on a e-bike . All the wineries are organic, biodynamic or natural, with vegetarian and vegan picnic stops among the vines along the way. ]]> 2021-09-09 12:06:29 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727792607 https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727816715 A Portuguese airline - first to come with completely single use plastic free flights. The company made a commitment to do plastic-free flight in 2018 and fulfilled this commitment 2 years later. From the first January 2020 the company officially became the first carrier in the world to operate a flight with no single-use plastic items on board.

Message was and still is very clear. Leading by example, contributing to making a change which is not only necessary but also possible.


]]> 2021-09-09 12:18:39 UTC https://padlet.com/kayabarry/1i09806k0qu29jpp/wish/1727816715