Terms for Music Video Planning by Harry Dhami https://padlet.com/hdhami25/1fq60xear2nr Made with fortitude en-us 2019-01-29 19:55:02 UTC 2026-03-25 11:49:16 UTC hello@padlet.com Amber https://padlet.com/hdhami25/1fq60xear2nr/wish/325765948 Genre – A way of categorising a media text according to its form, style and content. This categorisation is useful for producers and audiences.
The genre of music in the music video.


]]> 2019-01-30 10:15:24 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325765948 AU https://padlet.com/hdhami25/1fq60xear2nr/wish/325767105 Connotation - Meaning created by associations – deeper levels of meaning e.g. red = danger, passion, love.
Connotations in music videos can be the colour red being associated to anger or romance]]> 2019-01-30 10:19:06 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325767105 Maddie https://padlet.com/hdhami25/1fq60xear2nr/wish/325767737 Preferred Reading - The intended meanings or representations of an institution present
in a media text 

]]> 2019-01-30 10:21:22 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325767737 Amber https://padlet.com/hdhami25/1fq60xear2nr/wish/325767847 Narrative –  The way in which a story, or sequence of events, is put together within a text.
The story within the music video]]> 2019-01-30 10:21:31 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325767847 AU https://padlet.com/hdhami25/1fq60xear2nr/wish/325767957 Preferred Reading - The intended meanings or representations of an institution present in a media text.
The preferred meaning in a music video is what you intend your audience to think of or receive from the video.]]> 2019-01-30 10:21:44 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325767957 Sean smcoulsdoncollege https://padlet.com/hdhami25/1fq60xear2nr/wish/325768109 Connotation - Meaning created by associations – deeper levels of meaning e.g. red =
danger, passion, love. 
Connotation in music videos can be different colours for example green can be associated with life and plants.]]> 2019-01-30 10:22:17 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325768109 Maddie https://padlet.com/hdhami25/1fq60xear2nr/wish/325768217 Target Audience - The specific type of person that the producers of a media text are
aiming their product at. 

]]> 2019-01-30 10:22:33 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325768217 RS Huncho reeree737 https://padlet.com/hdhami25/1fq60xear2nr/wish/325768620 Production: The industrial process of creating media texts as well as the people who are engaged in this process.
This process takes place when media products are being produced, it also involves the people engaged in this task. LOL

]]> 2019-01-30 10:23:20 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325768620 maddie https://padlet.com/hdhami25/1fq60xear2nr/wish/325768670 Multimedia - Term used to describe a range of different delivery formats such as
video, audio, text and images, often presented simultaneously on the internet. ]]> 2019-01-30 10:23:32 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325768670 RA loryahcoke13 https://padlet.com/hdhami25/1fq60xear2nr/wish/325768707 Representation - this is a media concept which is key. The way in which the media ‘re-presents’ the
world around us through codes and signs.]]> 2019-01-30 10:23:39 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325768707 Renee https://padlet.com/hdhami25/1fq60xear2nr/wish/325768839 Conventions - The widely recognised way of doing something - this has to do with content, style and form

]]> 2019-01-30 10:24:01 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325768839 Isaac https://padlet.com/hdhami25/1fq60xear2nr/wish/325769030 Conventions - The widely recognised way of doing something - this has to do with content, style and form.

]]> 2019-01-30 10:24:44 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325769030 Amber https://padlet.com/hdhami25/1fq60xear2nr/wish/325769102 Representation -  The way in which the media ‘re-presents’ the world around us through codes and signs
How a music video represents a lifestyle]]> 2019-01-30 10:25:02 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325769102 Dylan https://padlet.com/hdhami25/1fq60xear2nr/wish/325769221 Antagonist - The main adversary of the protagonist in a media text – the conflict between the two often drives the narrative forward

Example: the zombies in the music video for thriller are the antagonist's of the video. 


]]> 2019-01-30 10:25:25 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325769221 Renee https://padlet.com/hdhami25/1fq60xear2nr/wish/325769280 Target Audience - The specific type of person that the producers of a media text are
aiming their product at. ]]> 2019-01-30 10:25:41 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325769280 Rory rmcwhinnie22 https://padlet.com/hdhami25/1fq60xear2nr/wish/325769578 Target Audience - The specific type of person that the producers of a media text are aiming their product at. 
An example would be certain genres of music like Pop would be aimed at young teens.

]]> 2019-01-30 10:26:44 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325769578 Abigail https://padlet.com/hdhami25/1fq60xear2nr/wish/325770072 Target Audience - The specific type of person that the producers of a media text are aiming their product at.

Genre – A key Media concept. A way of categorising a media text according to its form,
style and content. This categorisation is useful for producers and audiences.
]]> 2019-01-30 10:28:34 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325770072 AU https://padlet.com/hdhami25/1fq60xear2nr/wish/325770186 Stereotype - Representations of people that rely on preconceived ideas about the group that person are perceived as belonging to.
stereotypes can be perceived in different ways. There are positive and negative stereotypes

]]> 2019-01-30 10:28:59 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325770186 BigMan76 (real name pls) https://padlet.com/hdhami25/1fq60xear2nr/wish/325770314
Realism - This is when media texts strive to demonstrate a true relationship with the actual world around us.]]> 2019-01-30 10:29:35 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325770314 Emmanuel https://padlet.com/hdhami25/1fq60xear2nr/wish/325770366 Target Audience - The specific type of person that the producers of a media text are aiming their product at.


]]> 2019-01-30 10:29:50 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325770366 Bill https://padlet.com/hdhami25/1fq60xear2nr/wish/325770445 Institution - A key Media concept. The organisations that create and distribute a variety of media texts.

Representation - A key Media concept. The way in which the media ‘re-presents’ the world around us through codes and signs

]]> 2019-01-30 10:30:09 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325770445 Sean smcoulsdoncollege https://padlet.com/hdhami25/1fq60xear2nr/wish/325770468 Genre – A key Media concept. A way of categorising a media text according to its form, style and content. This categorisation is useful for producers and audiences. for example there are many genres of music videos: Narrative, illustrative and surrealism.]]> 2019-01-30 10:30:17 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325770468 Sean smcoulsdoncollege https://padlet.com/hdhami25/1fq60xear2nr/wish/325770897 Representation - A key Media concept. The way in which the media ‘re-presents’ the world around us through codes and signs. For example in most rap videos there are lots of fast cars and money.  

]]> 2019-01-30 10:31:56 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325770897 Renee https://padlet.com/hdhami25/1fq60xear2nr/wish/325770901 Connotation - Meaning created by associations – deeper levels of meaning e.g. red =
danger, passion, love. 

Narrative – A key Media concept. The way in which a story, or sequence of events, is put
together within a text. ]]> 2019-01-30 10:31:57 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325770901 RS Huncho reeree737 https://padlet.com/hdhami25/1fq60xear2nr/wish/325771339
Narrative: The way in which a story, or sequence of events, is put together within a text. All media texts have some sort of narrative, from a single photographic image to a sports report to a feature film.
 So the

]]> 2019-01-30 10:33:42 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325771339 RA loryahcoke13 https://padlet.com/hdhami25/1fq60xear2nr/wish/325771407 Connotation - Meaning created by associations – deeper levels of meaning e.g. blue =
sadness,ocean,sky etc.]]> 2019-01-30 10:33:55 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325771407 Renee https://padlet.com/hdhami25/1fq60xear2nr/wish/325771720 Representation - A key Media concept. The way in which the media ‘re-presents’ the
world around us through codes and signs
Stereotype - Representations of people that rely on preconceived ideas about the group
that person are perceived as belonging to. ]]> 2019-01-30 10:35:11 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325771720 Abigail https://padlet.com/hdhami25/1fq60xear2nr/wish/325774099
Connotation - Meaning created by associations – deeper levels of meaning e.g. red = danger, passion, love.
 
Such as the colour yellow which shows happiness, joy, positivity and 
optimism. ]]> 2019-01-30 10:44:16 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325774099 RA loryahcoke13 https://padlet.com/hdhami25/1fq60xear2nr/wish/325774240 Editing - This is when the footage you have recorded for moving image media texts is put together in
sequence. Skilfully done, this can achieve various effects on the audience. ]]> 2019-01-30 10:44:46 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325774240 loryahcoke13 https://padlet.com/hdhami25/1fq60xear2nr/wish/325775886 How I Feel About Media]]> 2019-01-30 10:51:29 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325775886 rmcwhinnie22 https://padlet.com/hdhami25/1fq60xear2nr/wish/325779166 2019-01-30 11:05:28 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325779166 rmcwhinnie22 https://padlet.com/hdhami25/1fq60xear2nr/wish/325780205 2019-01-30 11:09:35 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/325780205 ADRIAN L https://padlet.com/hdhami25/1fq60xear2nr/wish/326284677 Jump Cut: A video transition in which one shot appears to "jump" to another shot with very similar framing. Usually considered undesirable but can be used for dramatic effect.

MV: Jump cuts are mostly used in music video styles like Surrealism which is dream like and imaginary scenary.]]> 2019-01-31 14:43:47 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/326284677 ADRIAN L https://padlet.com/hdhami25/1fq60xear2nr/wish/326287468 Audience: The group of consumers for whom the media text was constructed as well as anyone else who is exposed to the text.

MV: A music video should be entertaining and interesting as well as appealing to the target audience/consumers of the music genre.]]> 2019-01-31 14:48:57 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/326287468 ADRIAN L https://padlet.com/hdhami25/1fq60xear2nr/wish/326292041 Narrative: How the plot or story is told. In a media text, narrative is the coherent sequencing of events across time and space.

MV: Narrative in music videos feature a series of shots that are designed to tell a story, similar to a short film. Some can feature brief artist performance, others have the artist acting rather than performing and some feature no artist at all.]]> 2019-01-31 14:56:53 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/326292041 INSTRUCTIONS hdhami25 https://padlet.com/hdhami25/1fq60xear2nr/wish/326611268 Pick a term from the resources list.  Rewrite in own words and relate to Music Video project.  ]]> 2019-02-01 09:43:39 UTC https://padlet.com/hdhami25/1fq60xear2nr/wish/326611268