MIEC Project TB24 Group 3 by Wen Bing Tan

MIEC GROUP PROJECT BRIEF

ummaradib27 — 2015-06-27 03:04:29 UTC

ummaradib27 — 2015-06-27 04:06:54 UTC

Declining demand for shopping in department stores in Singapore

ummaradib27 — 2015-06-27 08:12:51 UTC

ummaradib27 — 2015-06-30 06:25:10 UTC

Increase in the demand for footwear

Comments from Ryan Goh (30 June)

gry2 — 2015-06-30 06:44:42 UTC

- Ok all, looks like you guys are going into retail. Retail can be quite broad so I suggest you pick a good otherwise you'll run into problems later.

- For example, the demand for functional clothing (e.g. Uniqlo) is going to be very different from the demand for branded stuff (e.g. Burberry's). Same for the price elasticity and income elasticity of those goods.

- So my suggestion is to keep it simple. Stick to one good or one type of good.

Increasing sales of Nike sports shoes

ummaradib27 — 2015-07-04 02:51:18 UTC

Demand and supply increases

Military transitioning to sports shoes

ummaradib27 — 2015-07-11 04:10:04 UTC

Demand will increase as the Indian military is wanting to change their traditional military shoes with more fanciful, modern sports shoes. Price will eventually increase as the demand for the sports shoes increase.

Determinant of demand - Taste and Preference

New Adidas Running Shoes made from ocean trash

2015-07-15 09:12:24 UTC

Supply will increase as there are now newer resources to make the shoes out of

Determinant of supply - Factor resources

Adidas increasing supply of running shoes

ummaradib27 — 2015-07-18 03:53:28 UTC

Increasing supply will lead to a lower price for sports shoes as the demand remains fairly netral.

Strong sales of soccer athletic footwear in US

ummaradib27 — 2015-07-18 03:55:38 UTC

Increasing demand for sports related shoes leads to higher sales figures due to the recent FIFA World Cup.

Determinant of demand - Taste and preferences

Increase sales of sneakers and sports shoes

2015-07-18 09:17:43 UTC

Demand for sports shoes increases due to the change in the weather and the strong trend of a healthy lifestyle.

Determinant of demand - Taste and preferences

Customizing your sport shoes - NIKEiD

2015-07-19 08:10:52 UTC

Nike boasts a function called NIKEiD. Buyers will be able to customize their sport shoes or accessories with their own designs. This means that they will have designed shoes never made or seen before in the market - a shoe that is owned only by them.
I feel that this is a great move and a business tactic by NIKE to encourage people to purchase from them. The materials used are no different but the prices may vary, hence they may earn more from the sales from NIKEiD.
As the demand for these sport shoes increases, they have to constantly supply consumers with new designs. This is one good approach - to allow customers to personalize their sport shoes. Currently, many people are using these sport shoes as lifestyle shoes to go out. Such models includes the RosheRun, Nike Flyknit and the AirMax. With this function, NIKE does not have to worry about coming up with new designs to suit the users, as they will design it themselves. There will be a constant supply of sport shoes.
http://www.nike.com/us/en_us/c/nikeid

Comments from Ryan Goh (19 Jul)

gry2 — 2015-07-19 09:11:07 UTC

Ok, looks like you all have more than enough sources.

Start working on the analysis- dd n ss, price, income elasticity, market structure etc.

Supply of sports shoes will increase, increasing demand

ummaradib27 — 2015-07-19 13:26:57 UTC

As new methods and resources are found to make sports shoes and the demand of sports shoes increasing, there will be a shift of the market equilibrium to the right of the demand/supply curve.