As I found myself stuck here for an unnecessarily long amount of time, I decided to ask ChatGPT for a suggestion that could help me.

The word “Slurp” brings a playful and sensory element to the name, instantly conjuring the image of enjoying a delicious bowl of noodles. It highlights the experience of eating noodles, which often involves a satisfying slurping sound. This makes the name easy to remember and adds an interactive, fun aspect to the brand.

The combination of two short, punchy words makes it easy to say and recall. A good brand name needs to be simple and catchy so that it stays in the minds of potential customers. “Saigon Slurp” fits this criterion perfectly while being fun to say.

By integrating her signature “absurd realism” and playful use of AI-generated anomalies, my designs could evoke a dreamlike, pop-art-inspired atmosphere. This aesthetic could lend itself to creating immersive branding visuals or digital experiences that resonate with audiences on a sensory and emotional level  .

In the end, I was able to produce engaging, visually dynamic Instagram stories that captured the attention of viewers. Overcoming these challenges made the process even more rewarding, teaching me the value of patience and adaptability in learning new software.

I chose this class because I recognize how fast-paced and demanding the industry has become, with clients often expecting completed proposals within weeks. Initially, I worked on a fruit mocktail concept without AI, influenced by peer pressure and misconceptions surrounding the technology. However, I felt my results lacked strength and depth. When I shifted to my second concept—Duck Noodles—and embraced AI tools, my work improved significantly, yielding a more refined and cohesive design.

This journey taught me an important lesson: while social media often amplifies misconceptions about AI and its implications, it’s crucial to approach the technology with an open mind. Understanding how AI truly works and integrating it responsibly can enhance creativity rather than diminish it, it is a tool to be used and not a replacement.

Visually, the brand could use bright, natural colors and rounded or hand-drawn typography for warmth and accessibility. Packaging, interactive media, and merchandise could integrate duck motifs, creating consistency across platforms. This approach combines cultural significance with modern design, appealing to a broad audience while celebrating heritage and creativity.