2018 Marketing Tactics Brainstorm by College MatchPoint https://padlet.com/bob104/1ed6frtnauda en-us 2017-11-30 16:49:50 UTC 2026-01-22 00:51:35 UTC hello@padlet.com LD College Reviews lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/211974199 2017-11-30 17:37:21 UTC https://padlet.com/bob104/1ed6frtnauda/wish/211974199 Blogging 2-3 times a week with one original each week lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/211974445 2017-11-30 17:37:44 UTC https://padlet.com/bob104/1ed6frtnauda/wish/211974445 Facebook posts with news - getting news out quickly lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/211974531 2017-11-30 17:37:54 UTC https://padlet.com/bob104/1ed6frtnauda/wish/211974531 Ebooks lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/211975112 2017-11-30 17:39:00 UTC https://padlet.com/bob104/1ed6frtnauda/wish/211975112 Possible LD book lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/211975172 2017-11-30 17:39:07 UTC https://padlet.com/bob104/1ed6frtnauda/wish/211975172 Speaking gigs lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/211975342 2017-11-30 17:39:26 UTC https://padlet.com/bob104/1ed6frtnauda/wish/211975342 Big Events lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/211975450 2017-11-30 17:39:38 UTC https://padlet.com/bob104/1ed6frtnauda/wish/211975450 Videos lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/211975528 2017-11-30 17:39:46 UTC https://padlet.com/bob104/1ed6frtnauda/wish/211975528 Posdcasts lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/211975583 2017-11-30 17:39:52 UTC https://padlet.com/bob104/1ed6frtnauda/wish/211975583 Newsletter lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/211975811 2017-11-30 17:40:20 UTC https://padlet.com/bob104/1ed6frtnauda/wish/211975811 Referral Gifts lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/211975892 2017-11-30 17:40:26 UTC https://padlet.com/bob104/1ed6frtnauda/wish/211975892 Parent meetings lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/211975925 2017-11-30 17:40:30 UTC https://padlet.com/bob104/1ed6frtnauda/wish/211975925 Incentives ) lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/211976089 2017-11-30 17:40:44 UTC https://padlet.com/bob104/1ed6frtnauda/wish/211976089 Professional Contacts (therapists, tutors, etc..) lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/211976227 2017-11-30 17:41:02 UTC https://padlet.com/bob104/1ed6frtnauda/wish/211976227 Other consultants lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212097380 2017-11-30 22:04:45 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212097380 Career centers lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212097413 2017-11-30 22:04:54 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212097413 Employers lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212097430 2017-11-30 22:04:59 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212097430 Try to speak at Greek orgs lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212097485 2017-11-30 22:05:11 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212097485 Any people who serve students at UT lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212097565 2017-11-30 22:05:26 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212097565 Therapists lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212097651 2017-11-30 22:05:51 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212097651 Facebook Live lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212097727 2017-11-30 22:06:18 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212097727 Content, content, content lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212097759 2017-11-30 22:06:27 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212097759 Clear communication around timeline and process lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212097854 2017-11-30 22:06:53 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212097854 Check Ins lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212097870 2017-11-30 22:06:59 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212097870 Less Stressing out families at crunch time. lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212097921 2017-11-30 22:07:13 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212097921 Always including positive things about students in communication lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212097991 2017-11-30 22:07:30 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212097991 Spontaneous thoughtful emails or calls lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212098025 2017-11-30 22:07:40 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212098025 Highest Quality work- no typos! lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212098144 2017-11-30 22:08:09 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212098144 Stay fresh with ideas lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212098208 2017-11-30 22:08:24 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212098208 not sure what does that other than great, well written content lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212098276 2017-11-30 22:08:49 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212098276 yes, need space lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212098321 2017-11-30 22:09:01 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212098321 San Antonio- find key connectors. lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212098372 2017-11-30 22:09:15 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212098372 San Antonio lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212098414 2017-11-30 22:09:26 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212098414 Make sure topics hit market need such as summer when they are planning summer :) lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212101068

]]> 2017-11-30 22:21:29 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212101068 Be out and about talking to people. lisa_carlton https://padlet.com/bob104/1ed6frtnauda/wish/212101238 2017-11-30 22:22:20 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212101238 Short, 2-minute instructional videos about application tips posted on YouTube https://padlet.com/bob104/1ed6frtnauda/wish/212635217 2017-12-03 18:49:34 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212635217 Parent info. sessions or workshops for Anderson HS parents held at St. Matt's where 1 or 2 Anderson CMP clients share their experiences https://padlet.com/bob104/1ed6frtnauda/wish/212635392 2017-12-03 18:50:55 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212635392 Table/booths at local career fairs at St. Ed's, UT, Texas State https://padlet.com/bob104/1ed6frtnauda/wish/212635749 2017-12-03 18:53:29 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212635749 Instagram account with "did you know..." weekly college application facts and tips https://padlet.com/bob104/1ed6frtnauda/wish/212635883 2017-12-03 18:54:26 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212635883 College MatchPoint t-shirt or water bottles for current clients https://padlet.com/bob104/1ed6frtnauda/wish/212636151 2017-12-03 18:56:42 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212636151 Partner with an orthodontist to provide info. at their office or include affiliate link on their website or in their e-newsletter (offer orthodontist $100 if referred families purchase College MatchPoint services) https://padlet.com/bob104/1ed6frtnauda/wish/212636297 2017-12-03 18:57:54 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212636297 Ads in Anderson Theatre programs https://padlet.com/bob104/1ed6frtnauda/wish/212636335 2017-12-03 18:58:17 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212636335 Info. table at targeted schools during Back to School night or monthly parent education nights https://padlet.com/bob104/1ed6frtnauda/wish/212636427 2017-12-03 18:59:03 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212636427 Repeat of UT Admissions Director event from 2017; include other college admission directors on a panel? https://padlet.com/bob104/1ed6frtnauda/wish/212636488 2017-12-03 18:59:31 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212636488 Sponsor of PTO events at targeted schools in areas designated for expansion https://padlet.com/bob104/1ed6frtnauda/wish/212636694 2017-12-03 19:00:50 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212636694 Quick, user-friendly online resources to help address common issues that cause stress: ex.: What to do when your school in Common App doesn't connect to Naviance https://padlet.com/bob104/1ed6frtnauda/wish/212636758 2017-12-03 19:01:21 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212636758 Easy-to-use time and project management tools for families such as interactive checklists https://padlet.com/bob104/1ed6frtnauda/wish/212636927 2017-12-03 19:02:56 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212636927 Hand written cards to families when major milestones are reached or just for encouragement/support. https://padlet.com/bob104/1ed6frtnauda/wish/212637057 2017-12-03 19:04:03 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212637057 Student mentors? Have former students who successfully went through the process reach out with encouragement to current students? Or feature a "where are they now" piece in the newsletter or website where students at college share a two-minute video about what they love most about college life... https://padlet.com/bob104/1ed6frtnauda/wish/212637278 2017-12-03 19:05:44 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212637278 FB series on former clients (sophomores or juniors) in college https://padlet.com/bob104/1ed6frtnauda/wish/212657034 HONY style with name, college, reason they chose the college, major, and tip for high school seniors for applications. This will keep a relationship with them, make them feel important and keep CMP top of mind for career services.]]> 2017-12-03 21:25:32 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212657034 Guest blogs https://padlet.com/bob104/1ed6frtnauda/wish/212657502 NYT or other national news online sites]]> 2017-12-03 21:29:29 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212657502 Answer Quora Questions https://padlet.com/bob104/1ed6frtnauda/wish/212658220 Regularly spread knowledge on Quora about college admissions by answering users' questions.]]> 2017-12-03 21:35:26 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212658220 Guest article in Daily Texan, st. eds paper https://padlet.com/bob104/1ed6frtnauda/wish/212658635 Advice type article targeted to getting first job or internship among other topics]]> 2017-12-03 21:38:11 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212658635 CMP Folder with materials https://padlet.com/bob104/1ed6frtnauda/wish/212658785 Give each family a professional-looking branded folder with printed clear information and visual aids/reminders outlining process at first meeting to supplement email communications.]]> 2017-12-03 21:39:40 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212658785 Comment on other education blogs https://padlet.com/bob104/1ed6frtnauda/wish/212658972 Regularly comment on other blogs to spread expertise and increase potential for reporters writing about ]]> 2017-12-03 21:41:36 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212658972 Branded Promotional products https://padlet.com/bob104/1ed6frtnauda/wish/212659084 stress ball, pen, sunglasses, notepads, something to put on backpack, something for computer, etc.]]> 2017-12-03 21:43:00 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212659084 Reach out to Local Psychologists who specialize in LD and anxiety https://padlet.com/bob104/1ed6frtnauda/wish/212659416 Host an educational session/lecture/networking session about college admissions for LD kids for local psychologists/psychiatrists who treat adolescents (try to give CE credit to increase participation).]]> 2017-12-03 21:46:06 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212659416 email marketing campaign https://padlet.com/bob104/1ed6frtnauda/wish/212659700 targeting college seniors]]> 2017-12-03 21:48:15 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212659700 Student Brand ambassadors on campuses https://padlet.com/bob104/1ed6frtnauda/wish/212667571 Handing out swag (sunglasses? Granola bars with branded CMP sticker or wrap?) and telling about service. ]]> 2017-12-03 22:55:16 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212667571 Partner with schools' career services https://padlet.com/bob104/1ed6frtnauda/wish/212667934 Ask what they aren't able to provide effectively and see if they will provide CMP as a resource for graduating students.]]> 2017-12-03 22:58:32 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212667934 Market to professors of senior classes? https://padlet.com/bob104/1ed6frtnauda/wish/212668454 Send something they can share with their students. My niece says her professors send her PDF flyers about campus organizations all the time - don't know if a business could work the same way.]]> 2017-12-03 23:01:19 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212668454 Special offer https://padlet.com/bob104/1ed6frtnauda/wish/212669533 Include a special deal/offer/coupon such as for a free hour of college list creation. For example. if you download one of your ebooks or share the newsletter on FB you are entered in a monthly drawing? ]]> 2017-12-03 23:07:11 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212669533 Consider deleting pop up contact window https://padlet.com/bob104/1ed6frtnauda/wish/212670423 Instead have a more prominent contact us button. As a website visitor, I find it annoying.]]> 2017-12-03 23:14:17 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212670423 Focus on targeted SEO in blog posts and FB posts https://padlet.com/bob104/1ed6frtnauda/wish/212671599 To better take advantage of web searches about college admissions.]]> 2017-12-03 23:26:23 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212671599 Offer free webinar https://padlet.com/bob104/1ed6frtnauda/wish/212671764 Specific topic that helps parents and students and may convert participants into clients.

]]> 2017-12-03 23:28:18 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212671764 LinkedIn Company posts https://padlet.com/bob104/1ed6frtnauda/wish/212695175 Utilize LinkedIn posts more for marketing career services by writing posts geared toward career topics.]]> 2017-12-04 02:51:31 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212695175 Sponsor a local career fair https://padlet.com/bob104/1ed6frtnauda/wish/212695371 at local universities]]> 2017-12-04 02:53:33 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212695371 Utilize email signature https://padlet.com/bob104/1ed6frtnauda/wish/212695626 Give short announcement and link to direct people to page on website featuring career service.]]> 2017-12-04 02:56:09 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212695626 UT senior student event with pizza https://padlet.com/bob104/1ed6frtnauda/wish/212696194 Secure a room on campus and offer pizza/drinks to students in last year of school to talk about steps to take in looking for a job beyond what the college counseling center offers.]]> 2017-12-04 03:01:01 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212696194 Increase Transparency of process https://padlet.com/bob104/1ed6frtnauda/wish/212696827 With new project management software that includes automatic alerts to increase timeliness.]]> 2017-12-04 03:06:11 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212696827 Clarify expectations up front https://padlet.com/bob104/1ed6frtnauda/wish/212697002 2017-12-04 03:07:48 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212697002 NextDoor App https://padlet.com/bob104/1ed6frtnauda/wish/212697562 Post college- and career-related events.]]> 2017-12-04 03:12:14 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212697562 snapchat? https://padlet.com/bob104/1ed6frtnauda/wish/212698164 2017-12-04 03:17:37 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212698164 publish a book https://padlet.com/bob104/1ed6frtnauda/wish/212965525 2017-12-04 17:18:04 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212965525 host events open to public https://padlet.com/bob104/1ed6frtnauda/wish/212965939 2017-12-04 17:18:57 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212965939 speak at education events https://padlet.com/bob104/1ed6frtnauda/wish/212967952 2017-12-04 17:22:30 UTC https://padlet.com/bob104/1ed6frtnauda/wish/212967952