Our final concept is translated into a short film the Intersection situated within a possible hopeful future, several years after growing inequality and the splintering of reality reached a critical mass.

• Haptic gloves will bring touch. They’ll do so by pushing against your skin each time you touch a virtual object in the metaverse. While there are a number of companies working on this technology, one of the most notable is Meta, which showcased its technology in November 2021. The gloves simulate touch through actuators which are, put simply, pads that create pressure on your hand. The project has been in the works for more than seven years.

• OVR Technology will bring scent, which its website says “makes virtual experiences more engaging, more immersive, more emotional, and more effective.” It will do so through a small device that can be attached to VR headsets.

• Taste is not far behind. With Taste the TV, a lickable TV screen that can imitate food flavors, consumers may be able to lick a hygienic film over the TV screen to simulate tastes. It works by using 10 flavor canisters that spray various combinations on the surface to simulate various foods.

Are technologies like these ready for brands to leverage to deepen perception-building efforts in the metaverse tomorrow? In my opinion, no: But, given the prevalence of the metaverse, the focus on accelerating technologies like these will be very likely to rise. One thing is for sure: Gone are the days of companies talking at consumers. Whether they’re interacting in the physical world, online or in the metaverse, consumers seem to be demanding a dialogue. I think the most successful dialogues will be multisensory experiences that are designed to holistically appeal to our sense of sight, taste, touch, smell and sound so that brands can improve their chances of building and shaping positive perceptions.

- Forbes (https://www.forbes.com/sites/forbescommunicationscouncil/2022/05/10/are-multisensory-experiences-the-next-frontier-of-building-brands-in-the-metaverse/)