Sustainability and Circular Fashion- resale, local artisanal collaborations, private upcycling, material development- Preservation of rich raw materials and producing alternatives

Pop ups and interactive store windows

Tech couture

initial digital product testing

Cultural mixing or hybridity

brands are trying to integrate ai, and while going hand in hand with consumer experience

material storytelling

emotional retail? sensory selling (making a memorable impact)

adapting to economic pressures (focus on planned and strategic growth)

Circular Fashion

resale

artisanal collaborations

private upcycling

material development (producing alternatives) eg, orange fibre, cactus leather, mushroom shoes

Preservation of rich raw materials

dye recycling

Tech couture

digital product testing (virtual sampling)

ai integrated design

digital passports and traceability

virtual fashion shows

metaverse

Material storytelling

Emotional retail? sensory selling (making a memorable impact)

Post-purchase connection

subscription and rental memberships

consumer confidence creations (personalisations to products, services, etc)

Demand-driven production

Post-pandemic economic fragmentation