2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? 



- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on? 



3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? 

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)



5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

Ex. "Puppy, Monkey, Baby," - Mountain Dew - Kickstart
https://www.youtube.com/watch?v=-wPdr0tgVnQ

This commercial is selling mountain dew’s new drink called “KickStart”. This is a drink that many young people drink all over the country. Mountain dew “KickStart” is an energy drink and people in my generation especially in college like me use energy drinks often when we have to pull all-nighters for class. It also appeals to the younger crowd of children because of the cute little combination of animals that mountain dew used. Using a pug, a monkey, and making it also look like a baby makes everyone that see’s the commercial think about how cute the animal is. Cuteness and laughter caused by this commercial is considered juvenile. This product tells American culture and society that by drinking “KickStart” they can be young too. 

 2.) 
There isn’t a lot of dialogue besides the beginning. Most of what you hear is “puppy, monkey, baby” and it just makes you laugh. It also just shows that the types of people that would want this drink will also find this commercial amusing.  
 
 Humor is used by the copywriter. He or she noticed that people in our society remember things that catch their attention. Laughter always makes people remember and pay attention to things. 
 

3.) 

This commercial indirectly reflects the generation conflict between 90’s babies and 70’s babies. Many of the babies like myself have an obsession with comedy, and we rarely take small issues seriously. We are considered to be more laid back than our parents of the 70’s. This commercial made me laugh before it made my parents laugh and it just showed me how comedy is more important to my generation than to my parents. This is just one of the issues of generation conflict indirectly reflected by the commercial. 

 4.)
 I used the skill of understanding during my analysis. It helped me know what the product was and also what the “puppy, monkey, and baby” was. Without this skill I would have been clueless watching the commercial and even more clueless on how to analyze it. 
 
 5.) 

 

2.    The language of the commercial was mostly background music while the two women drive around and car facts towards the end. The commercial mostly speaks to women. The commercial is basically saying if you buy this car you will attract more attractive men like Ryan Reynolds. As the women were driving around what seemed like a neighborhood they saw Ryan doing many different activities. The girls at the end of the commercial have become distracted and the car now has a new ability to auto stop. So the point that the director was trying to make while girls get distracted by men the wont be and will be able to stop for pedestrians. Hyundai wants women to buy their new small SUV they are advertising in blue. The director was trying to use humor to try and get costumers to buy their new car. It was funny how Ryan Reynolds turned out to be every male actor the women in the car ran into too. 

3.    I would have to say the commercial represented the idea of sexism. It was women driving around in the new Hyundai and kept running into Ryan Reynolds. Most women find Ryan attractive. So the commercial is saying that if you buy this car you will run into handsome men like Ryan all the time. The women were also riding around in a neighborhood. So the actor could also be saying that it is a good family car or neighborhood friendly. The song in the background played the song what a man over and over again. They used that song to say how good-looking Ryan Reynolds and the girls were clearly into him every time they saw him doing a different activity. The women were also distracted so the director was trying to make the point that women will get distracted by men and wont be on the lookout for pedestrians. So women should get their new car because it has auto stop that will detect the pedestrians for them and stop the car. 

4.    The media literacy skilled I used was “the ability and willingness to make an effort to understand the content, to pay attention, and to filter out the noise.” I watched the Super Bowl at someone’s house so everyone was chose to talk loudly during the commercials. I felt as if I was the only one trying to hear what they were saying during the commercials and really focus on them. It was hard to hear but I tried my best to say focus so I could understand the content in the commercials and most of them were pretty entertaining. Once the girls drove the neighborhood they almost run into Ryan Reynolds walking the dogs but if it wasn’t for the Hyundai’s new auto emergency breaking. The director is saying while both girls are in the car distracted by Ryan’s good looks the car isn’t. 

5.    “Ryan Reynolds 2017 Hyundai Elantra Commercial” https://www.youtube.com/watch?v=u26AebvkCv0

2.) The commercial is about a taco shell with cheese in it.  They're trying to show how it is "big news" so they compare it to all different things.  They say its bigger news then aliens, man buns, tinder, drones, etc.  They compared it to all "big" things in this past year.  They cracked jokes like how it is going to be bigger than tinder. 


3.)  This commercial is reflected by using culturalism.  The culture today is all about the big thing. So Taco Bell cracked jokes about everything that is big today and basically said their new cheesy shell is going to be bigger than all of them.  


4.) I used the skill "the ability and willingness to make an effort to understand content, to pay attention, and to filter out noise." I was at a super bowl party so it was loud because no one has respect when you're trying to do homework. So what I did was payed good attention, blocked out everyone talking, I left the room for some commercials and went else where, and I tried to really understand what was happening during each commercial. 


5.) "Bigger Than" https://www.youtube.com/watch?v=V7BvpIPsWWU

 

1.)  The Commercial that I found most memorable was Mountains Dew’s Kickstart commercial. Where the worldwide known brand Mountain Dew introduces a lunch of it’s new drink called Kickstart. Don’t think that Mountain Dew plays any part in American culture. It’s a popular drink but if they would stop manufacturing it there would just come another drink to replace it.

2.)  The commercial is aimed at consumers in the age between 14-25. It starts of by a guy in his twenties saying to his two mates that he is just going to “chill tonight”. But as soon as a figure known as a “Puppymonkeybaby” arrives and gives the guys a Kickstart everything starts being great and fun. The commercial is supposed to generate some kind of humor and to be memorable. I mean who doesn’t remember a dancing Puppymonkeybaby. The idea about the Puppymonkeybaby is that it is a combination of three great things and so is there new drink, combined of there signature DEW drink, Juice and Caffeine. It also gets people to talk about how stupid the commercial was, spreading the word about the new drink even further.

3.)  It is indirectly reflected that staying home chilling, is more boring then to go out. 

4.)  I used the ability of understanding and respecting the power of media. Without that I wouldn't have understood that the Puppymonkeybaby is suppose to represent three great things.

5.)  “Puppy, Monkey, Baby” – Mountain Dew, Kickstart

https://www.youtube.com/watch?v=ql7uY36-LwA