Helio, Mariko!

I am writing to you regarding your restaurant advice.

I have three pieces of advice for this restaurant.

First, This restaurant's location is bad because there are many restaurants nearby. It leed to flow customers.

So, the restaurant should move to a different location.

Second, Regarding the lack of a takeaway system.

Mariko should create a system of takeaways because Students may not have enough time to eat lunch.

Third, Regarding the lack of a food photography.

Mariko should put food photography on the menu because the customer can image food visually quickly.

Yours truly.

1. What are some of the innovative solutions for this restaurant business?

2. Are there any mistakes with grammar, spelling or writing?

My name is Kotomi. I’ve been thinking about three ideas that you attract more customers and make your business even better.

First, I think offering takeout option could be a great way to increase your sales. There are probably many people who want to enjoy your food but can’t find a seat during busy times, especially at lunch. Some people might also prefer eating at home with family or friends, or at school during their break. If you introduce takeout, it would give customers more choices and could help your restaurant become more convenient for different lifestyles.

Second, I recommend simplifying your menu by focusing on a specific type of cuisine or theme. Right now, if there are too many options, it might be hard for customers to decide what to order, or they might not remember your restaurant’s image. If you make a signature menu, you can make your restaurant stand out. For example, you could choose a dish that is easy to promote it on social media .

Third, I offer you to promote reviews for your restaurant . Students often tell their friends about good places to eat, so making your restaurant friendly and fun could help. For example, you can give a small discount to customers who bring their friends. You can also ask happy customers to write reviews online, like on Google. Many people read reviews before choosing a restaurant, so good reviews can bring more people in. If students like your place and talk about it, more people will want to come, and it won’t cost much money to do this.

I hope these ideas are helpful and inspire you to make some exciting changes. I believe they can help your restaurant grow and bring in even more happy customers.

Kotomi

Congratulations on opening the Undergraduate Grill. However, I heard that business has been a little slow, so I wanted to give some suggestions.

 I think you should offer discounts or add small promotions for students.

 I think your restaurant still has a good chance to grow. I hope these ideas help.

Best,

Nozomi Maeda

I hope you are well.

I advise you to plan your budget before spending your money. You spent a lot on rent, renovations, and workers to open the restaurant. However, because of this, you did not have enough money left for advertising.

Advertising is very important to attract new customers, especially when there are many other restaurants nearby.

I would recommend deciding in advance how much money you can spend in each category and trying to save where possible. This way, you can use your money more effectively and support the success of your business.

Thank you for your time.

Kind regards,

Noa Hosaka

I am writing this email to give you some advices for your business.

You have some problems, the biggest one is that you spent too much money at the beginning such as renovation. Because of that, you cannot afford to advertise enough. Your restaurant’s menu is so simple that consumers cannot imagine the meals. So your business is not working well.

I suggest you some solutions. At first, you should control costs more carefully. And you advertise using social media, especially Instagram. This is because most college students use Instagram. If you post the photos of your menu and atmosphere, they can know about the restaurant. I think this is really good way to attract consumers.

I hope my advices are helpful for you.

Thank you for your time.

Kind regards, Ichika Nishijima.

I hope you are well.

I am writing to suggest some ways to improve the business at the Undergraduate Grill.

I think it is a good idea to use social media for advertising such as TikTok and Instagram. Many students probably use social media. Therefore, if you advertise on social media and students see it, they will be interested in your restaurant. And also, you can advertise on social media for free. You don’t need to worry about the cost.

Moreover, I think it is good to hire a professional chief, even if it’s just one. By doing so, waitresses will feel good for easy to work, and customers also feel good to eat delicious meals. You will be able to pay the professional chef instead of advertising.

This will surely increase the number of customers. If you need help with anything, I would be happy to help you.

Kind regards,

Miyuu

I hope you are well.

I am writing to give advice for better business.

I suggest that you increase your staff with more professional employees.

I felt that your store is lacking money and professional employees.

Therefore, how would you feel about crowd funding?

I believe you can do better business, if you try crowd funding.

Please let me know if you have a question.

Thank you for your time.

Kind regards,

Nina Nakamura

From: Mio Makino

To: Mariko Higgins UndergraduateGrill@gmai.com

Subject: Advising to your business

Message: Dear Ms. Mariko Higgins

I hope you are well.

I read your Case Study and I would like to offer you two things.

First, I think your managing style is a little weak.

It is nice to be located on Restaurant Row and the prices are affordable for university students. However, you can’t attract customers at all.

Therefore, I think you should use advertising more and renew your restaurant menu. For example, going to Boston University and hanging out flyers to its students and trying using Instagram or TikTok. In addition, your restaurant’s menu is difficult to see, so you should draw red colors to your restaurant and use photos at prepared dishes.

Please let me know if you have any opinions or questions.

Thank you for your time.

Sincerely

Mio Makino

I hope your restaurant is doing well. I am writing to share some suggestions to help improve your restaurant, Undergraduate Grill.

First, you did not plan for some problems before. For example, one staff member quit, and competition became stronger than expected. Making a plan for these situations may help the business.

Second, the sign uses the word “No” many times such as “No Bare Feet” and “No Smoking.” This may feel too strong and unfriendly to customers. A softer and friendly sign could give a better impression.

In addition, the menu only has the dishes names. There for, add pictures to the menu, customers can see that the food looks better and choose what they want.

To increase business, using social media like TikTok or Instagram to get more students. In addition, if you are ok with it, hiring some skilled staff or cooks may improve the quality the food.

I hope these suggestions are helpful your business. Thank you for your time, and I wish you success for your restaurant.

Sincerely,

Ayumi Nagasawa

I hope you are well.

You’re short on staff and funds, therefore let’s put up advertisements around the university to recruit people.

And also, let’s conduct a survey among the students to find out what kind of food they would like and what price range they prefer.

If you have time, I’d like to talk tot you about this topic.

Thank you for your time

Kind regards,

Ayana Kosaka

I hope this email finds you well.

Hi, My name is Miku Ebata. I have two ideas to solve your restaurants problems and increase your business.

One of the my recommendation is to take an online survey of students at nearby colleges to find out what dishes they want and what price range is best for students.

You will get a lot of valuable information by this research.

Another one is that I think introducing online food delivery services. It’s like the Uber eats. This idea makes more comfortable for students. I hope your restaurant becomes being life back to the restaurant and a wonderful place.

Best regards

Miku Ebata

I would like to share my thoughts about the restaurant.

First, I think it would have been better to move forward more carefully rather than opening too quickly. Instead of paying a lot of money to construction companies just to save time, it is important to compare different companies and choose the best one a lower cost. In addition, I think it is better to continue advertising until the restaurant gets regular customers.

Second, I think the restaurant should have ideas that make customers want to come again. For example, it would be good to decide a clear theme and focus on students as the main customers. Making the restaurant affordable and serving food quickly would be a good strategy.

Thank you for your time and consideration.

Yuna Takahashi

I’m writing to give you some advice about your restaurant, the Undergraduate Grill.

One problem is the lack of planning before opening. You spent too much money on rent and renovations, so you didn’t have enough money for advertising and staff after opening.

I think that to solve this problem, you should use low-cost advertising. For example, you can use social media and Reviews. These ways don’t use much money and can help many students about your restaurant. I think it’s very easy to do, as all you have to do is send out the information yourself.

I hope these ideas will help your business increase customers in the future. Keep up the good work!

Sincerely,

Mizuki.

I read your case study and I would like to give you some advice.

First, I think there are some problems with how you manage the restaurant. You did not spend enough money on advertising, therefore many students may not know about your restaurant.

Also, you hired only student cooks instead of professional chefs, thus the food quality may not be very good.

To solve these problems, I think you should advertise. For example, social media is one of the effective ways to advertise.

If you can make more attractive points, your restaurant will be more successful!

Niko Komatsu

I hope this email finds you well.

I am writing to offer some suggestions that may help improve the Undergraduate Grill and increase your business.

First, I see several problems in the way the restaurant is being managed.

You paid more than the going rate for renovations, which made it difficult to afford advertising later on.

In addition, because you couldn’t afford professional cooks, you hired students to do the cooking. This may have affected food quality and customer satisfaction.

To solve these problems, I suggest a few changes.

You could hire at least one experienced cook, even part-time, to improve the quality of the food.

Better food will encourage customers to return.

You could also focus on students by offering affordable lunch specials or discounts, since your restaurant is located at Boston University.

This could increase the number of customers.

Creating a small designated space for smokers outside, if allowed, may attract more students.

I believe these steps could help increase business and make the Undergraduate Grill more successful in the future. Thank you for your time, and I wish you the best with your restaurant.

Sincerely,

Nene Kubosugi

I read about your restaurant and I want to share some ideas.

I think there are some problems right now.

You opened the restaurant very fast, and maybe the renovation and hiring were too quick.

You don’t do much advertising, and the other restaurants around are really competitive.

Also, it’s hard to cook with students only, and one of your waitresses quit already.

Maybe you can try some advertising on social media or flyers.

Hiring someone who can cook well, even part-time, might help.

You could also make special menu items to make your restaurant different.

And maybe if staff are treated better, they won’t quit.

You can also think about student discounts or combo meals to get more customers.

I hope this helps a little. Good luck with the restaurant!

Best regards, Yura Nakamura