Product: The product would be high quality pizzas with unique toppings such as shrimp, avocado. We would also be setting a new standard by having truffle mushrooms as a topping on one of our special pizzas.This would differentiate us from other pizzerias so customers would only come to us if they feel like eating at a higher end pizzeria with exclusive toppings. 

Price: The price of the pizza is going to be high. This is because it’s high quality, and the toppings are going to be more expensive than casual toppings that are usually on pizza. The topping include seafood which are more expensive that other meats. And our specials include truffle mushrooms which are rare and expensive.  

Promotion: We are marketing to wealthy people due to our prices. Therefore, we would promote our restaurant in places like art gallery openings or auctions. We would have a montage of the pizzeria and the meals on the menu. This would spread the awareness of our upcoming restaurant and what to expect. We would also have flyers next to the doors that people can just take as they are leaving so that they don’t forget about our restaurant. We would also advertise the pizzeria in high end food magazines such as Saveur. This would engage more people from our target market. 

Place: The place that we would base this pizzeria is in American cities. This is because America is known to have some of the wealthiest people, so we are more likely to profit from America than other places in the world. The pizzeria itself would be a restaurant of its own, so it will not be included in other places such as golf places, or polo clubs. 

Product: ​The products will be using lower quality ingredients and will have smaller portions to maintain low pricing. The product options won’t be very varied as certain specific pizza’s may have a very limited number of customers and may not sell every day which would force the brand to throw it away thus causing unrequited waste of money and resources.

Promotion:​ Our brand will advertise it’s low price to entice new customers, this will let us attract those people looking for a good deal for their money. The product will be advertised in areas near the restaurant as to product’s isn’t high quality enough for people to go out of their way to commute to one of our restaurants.

Place:​ The brand will have several locations located in busy areas of the city. It will also include a delivery system but the delivery won’t be included in the price thus making the price seem cheaper.

Product: We aim for high quality services, our inspiration to decorate the space of restaurant is Italian style, various types of pizza with high ingredients. We set standards for the restaurant, especially ensuring that the food of the restaurant is always fresh, make sure that the restaurant always be cleaned. Eye-catching menu design, easy to understand so that will attract a large number of customers.

 Price: Because we aim for luxurious restaurant with high services in all steps. Choose high-value ingredients of pizzas, the services is going to serve for elegant customers, guarantee the absolute professionalism of employees, probably have a large outdoor dining area as well, enabling customers to witness firsthand the process of creating pizza. Everything will be worth the money you spend.

Promotion: Our purpose is pleased all customers, even the most fastidious customers, will be satisfied with the quality of service as well as the food. We promote our restaurant in every mass media, create a specific slogan of the restaurant in front of the door of the restaurant to attract people around the restaurant’s area. On the weekend, we will invite some of the band or singer that people love to perform songs that make the dining space lively. What’s great by enjoying with the melodious sound of music will definitely bring you an unforgettable experience

 

Place: We set up a place in the central of the city, which is gather in everyone’s dining and entertainment area. 

Product: We offer the  high quality product for our customers ( include the pizza for Vegetarian),our restaurant is with a good environment for customers to have a relax dining  experiences. And some recreations for children to play. Different sets are offered for different age of customers. And also, we have a special logo presents our mission of the pizza, to attract more customers.

price: The price of Medium pizza is $8.99, the Large pizza $10.99 and the Xlarge pizza $12 and one slice of pizza $3. The reason of choosing these prices is that we offer the high quality pizzas and our target group is customers who is high consumption. 

place:  Places like commercial street will  fit our restaurant, because we need customers 
who is high consumption and looking for high quality food.

promotion:  We will choose a popular place like the business place to play some ads. And also hold some activities like free tasting day, to have some discount of our produce to get more selling, and expand our fame of the company.Get the Cooperation with the famous guys can let our product get promoted. For the selling, we will include some special sets for customers to choose, it will be favorable for them to choose.

 

Product: Our product will offer the choice of taking out and delivery, we will Cooperate with the App. Like Uber eat to let the product offer more people and more area.For the taking out we gonna use the special material for the boxes to make sure the product won’t get cold.

price: We offer one slice of pizza for $1.99, the medium for $5.99, the large one $7.99 and the xlarge pizza for $9.99. We choose low prices because we’re offering the fast food for those who want to enjoy the recreation like amusement parks and grab some simple food to have by the way.

place: Places like parks or amusement parks that people can simply grab and go will be appropriate for the restaurant.

promotion: There will be some posters around the park or the amusement park. And also there will be some low prices pop drinks for our customers.

 

PRICE:Range: High priceWe offer the Intalian Cuisine experience for a high price range as to keep the authentic taste of cultural food in a different country requires high needs and expectations. However, we meet all requirements with the orginal spices and ingredients to make Italian food. Moreover, customers will experience our products which are cooked and seasoned by the professional Italian Chef Team, who have experienced and taste different Italian recipes for over 30 year. Our service also includes Italian cultural elements such as folk music and dance, comedies which can give the customers a wonderful experience as they are in a local Italian restaurant. 
 

PLACE: Italian townBy placing the restaurant in the Italian town or neighborhood will benefits the restaurant from the resonant elements of the Italian spirits. The customers when visiting our restaurant will also enjoy the Italian spirit around like they are travelled in a mini Rome. Moreover, buy placing the restaurant in the Italian neighborhood help the restaurant more easy to access to Italian people, who is the target customers seeking for Italian experiences.


PROMOTION: “Italian Certification” CardEach meal will have a specific point added to the customer profile. When they reach 500 points, the customers will receive an “Italian Certification Card”, this is a humourous way to prove that the consumer already has a clear knowledge about Italian culture and cuisine.  This form of promotion encourages the customers to spend more money in the restaurant and encourage the loyalty of the customer to the brand. 

Product​: Simple pizzas are easy and quick to produce, they allow the restaurant to serve more clients at the set amount of time. These pizzas will include popular and simple toppings, such as; pepperoni, cheese, chicken and mushrooms.

Promotion​: Our Tv/Social media advertisements can vary from 30-60 seconds of marketing because most of our consumers might not have a lot of time to spare on watching advertisements. They are living busy working lives and can not afford to waste their time watching advertisements when there whole mind is fixated towards.

Place​: We are going to sell this product in as many places as possible, located near busy areas. We are using this strategy so we can get as much attraction to our business as possible to our business because we are in the beginning phase of our business

Price:The price of pizza is very low that everyone can afford it. The price of a 12-inch pizza with 15 dollars and the purchase package will be more favorable and also get a cup of free drinks.

Place: Our restaurant is located in the business district such as the center of Toronto. The business district is more prosperous and there are more people than anywhere else. Some people who go to work can often choose to eat pizza at noon, which is economical and convenient.

Promotion: We support cash, savings cards, and credit card payments. Also, our design ads will put on major screens or video ads on Youtube because it is a fast way to let people know our brand.

- Customers who order the pizza will receive a small discount on drinks like wine and other types of liquor. 

Price: Most of the shop’s price is about 5 to 10 dollars. 

Place: Our cafe will be located in a big population area. It would make the tired people come to our cafe to relax and have a break. It will attract the people who wanna spend the time to enjoy a cup of coffee or some snack in a nice afternoon.

Promotion: We can work with uber eats to deliver the beer to the customer's hand, and the customer can taste it very well at home....