Every time I start a new research I always find myself on the brand’s Instagram page firstly as it always gives me quite a clear view of the current fashion direction, marketing strategy, social media activity, digital customer profile.  Here is the first few screenshots I took for this Assessment from Bottega Venetta’s Instagram.  After looking at all brands social media account I made several conclusions that are reflected in the notes. 

The funniest part of my first week of research was analysing social media activity and followers feedback via comments on Facebook and Instagram. Turns out Bottega’s new  s/s 20 campaign seem to not fall in favour of the existing Bottega’s customers and overall followers of the brands  social media. For some yet unexplainable reason Bottega marketing team decided to introduce the new collection  through a three bizarre objects wrapped in golden wrapper. It was  a shoe, a bag and another third object that have not had a shape of a particular object but on Facebook was referred to as "two severed hands  doing a metal sign wrapped up nicely for Xmas by Stato Bizley. Below are the screenshots of the funnies comments about the "Golden campaign" from brand’s Facebook page.