https://padlet.com/iregarcia/Tue9grp2 SeminarTuesday9group2 en-us 2017-02-13 13:43:11 UTC 2025-10-25 06:04:24 UTC hello@padlet.com https://padlet.com/iregarcia/Tue9grp2/wish/153649293 What they are?
Focus on collaborating with their targeted individuals/consumers through creative posts and information sharing. 

How they can be used in the field of marketing?
On Instagram, companies can reach out to followers through posts on their account to market their product or service. However, they may also pay to have "sponsored" posts on targeted individuals feeds regardless if they follow them or not.

Examples:
- Clothing Stores (sharing information on sales, trends, etc.)
- Restaurants (highlighting meal specials, etc.)

Benefits:
Incredibly wide audience reach because Instagram has approximately 600 million users per month.

Limitations: 
Although there is a substantial amount of users, the demographic typically does not include people that would be our parents or grandparents age. 

Instagram sponsored posts can also be "hidden" or "removed" if the user does not like the post that was placed on their feed. The brand may also post too often/content the follower does not want anymore and they can simply unfollow at the click of a button to stop seeing their content. 

]]> 2017-02-14 09:16:54 UTC https://padlet.com/iregarcia/Tue9grp2/wish/153649293 https://padlet.com/iregarcia/Tue9grp2/wish/153651389 What they are?
A commercial message sent to a targeted group of people. The e-mail often contains advertisements and requests for business.

How they can be used in the field of marketing?
Upon consumers online purchase, the company can retain the individuals email to continue to introduce them to new products, promotions, and exclusive services through e-mail signups. 

Examples:
- Airlines
- Retailers
- Restaurants
- Amazon.ca (Because you bought this, you may like...)

Benefits:
Often consumers have their email accounts linked to their mobile devices and receive emails "on the go" each and everyday. The email is received almost instantaneously.

Limitations:
Consumers have the ability to unsubscribe to the companies marketed emails and stop receiving their content whenever desired. 

Like social media, many consumers that receive e-mails as a form of marketing are from a younger demographic so the older demographic may not be targeted. ]]> 2017-02-14 09:29:43 UTC https://padlet.com/iregarcia/Tue9grp2/wish/153651389 https://padlet.com/iregarcia/Tue9grp2/wish/153653096 What they are?
Applications are extensions of a brands original product and services featured on mobile phones.

How they can be used in the field of marketing?
Because a consumer has selected to download an app, the company can market specific content to the user. This may include exclusive promotions, services, and features. 

Examples:
- iPhone store
- Google Android Play
- Amazon

Benefits:
- Ubiquity
- Reachability
- Convenience

Limitations: 
The user must select to download the application. Without the download, the consumer cannot be reached. Mobile applications may also be expensive to make and may require a cost to the consumer which can deter the download from happening.]]> 2017-02-14 09:39:07 UTC https://padlet.com/iregarcia/Tue9grp2/wish/153653096