A hard-sell approach is a powerful strategy for The Fruit Station that aims to stand out and achieve quick results in a crowded marketplace. The hard-sell strategy is essential for The Fruit Station because it targets impulse buyers and generates immediate revenue. One of the hard sell tactics that The Fruit Station uses is offering time - limited discounts, highlighting special offers like "Buy 1, Get 1 for RM 8 per bowl". Next, we use aggressive advertising, employing bold and persuasive language to emphasize the product's uniqueness, such as "You'll Never Find Choctails Like This Anywhere".  By using persuasive language, aggressive advertising, and time-limited offers, The Fruit Station can overcome hesitation and drive immediate purchases.

A soft-sell approach which known as non-aggressive marketing techniques is particularly effective for The Fruit Station. By building trust and appealing to customers emotions, the soft-sell marketing skills encourage customers to make repeat purchases for long-term success. One of the soft - sell tactics that The Fruit Station uses is involves sharing storytelling and emotional appeals in the posts. Simple messages like "A bowl of Choctail will bring you happiness" can build an emotional connection with customers. Also, we utilize social media engagement to interact with followers by sharing beautiful product photos and engaging captions. This will attract customers who appreciate the visuals we shared at social media platform. So, customers are more likely to connect with a business that respects their decision-making process rather than forcing them to make a purchase.