Organic Market in the UK: “New figures make happy reading for anyone involved in organic”  

https://www.bioecoactual.com/en/2020/04/23/organic-market-in-the-uk/  

While the breadth and depth of organic ranges continues to grow, supermarkets remain the largest portion of the organic market, accounting for 64.6% of the market. 

The channel seeing the most success in 2019 was online and home delivery, which recorded sales growth of 11.2%. There are multiple reasons for the exciting growth in this area, including convenience and choice. 

In a similar way to the online retailers, independent stores are often seen as the go-to locations for organic products. 

 综上可以总结出，有机食品的销售渠道：超市占大部分（优势：可被更广泛地熟知品牌），互联网为逐步上升（便利、可选范围广、种类多），独立商店占小部分（优势：提供具有独特卖点的新颖创新有机品牌、种类多，可响应各种有机食品变化的趋势）
可能对后续promotion 有参考

 

 "Charities to benefit as Duchy Originals joins forces with Waitrose". Duchy Originals. 9 September 2009. Archived from the original on 27 February 2010. Retrieved 23 March 2010.

 

https://en.wikipedia.org/wiki/Planet_Organic

提供有机，天然和可持续的产品包括，水果蔬菜，焙烤食品以及绿色包装盒，纸制品等。

绿色的生产方式：
1.有机农业，改善土壤健康。

2.可持续发展， 利用不可使用的垃圾当做堆肥使用。
3.包装环保可持续材质制成。
在线订单的包装利用回收纤维制成。Unpackaged 服务。

消费者，供应商等不仅仅是购买与销售的关系，希望可以通过品牌来践行可持续的方式。

https://www.planetorganic.com/collections/shop-by-lifestyle

 

从官网上看按照生活方式划分食品分类包括无麸质，无乳制品，酮类和素食主义者的产品--- 比较全面。