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      <title>Week 11: Principles of Marketing - Give an example of the unique selling proposition for one of your favorite brands. What is your unique selling proposition? by Jonathan Gordon</title>
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      <description>Post your response to the discussion topic by clicking the plus button below.</description>
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      <pubDate>2025-01-06 00:29:46 UTC</pubDate>
      <lastBuildDate>2025-06-03 02:36:38 UTC</lastBuildDate>
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         <description><![CDATA[<p>Nike uses many unique selling propositions to include everyone. Nike offers sports equipment for basically every sport and continues to adapt based on new and growing sport preferences. Along with that, they have collaborated with many athletes from all sports to make all consumers feel included. A new proposition Nike can add is highlighting local athletes in the towns that have Nike stores. This can push kids to try their best in their sport if Nike does something like “athlete of the month”.</p>]]></description>
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         <pubDate>2025-04-27 21:29:56 UTC</pubDate>
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         <author>anthonymazzeo</author>
         <link>https://padlet.com/btbocesvirtuallearningacademy/176ilwga5fc633xr/wish/3430341160</link>
         <description><![CDATA[<p>Apple's unique selling proposition focuses on their sleek design, innovative features, and a smooth, satisfactory experience with use of their products. Apple stands out as a popular choice because of its sleek aesthetic appeal with the visual satisfaction of their products, emphasis on privacy with slogans like "What happens on your iPhone, stays on your iPhone", and a commitment to making users feel that they are up to date with the latest technology . These factors make customers return to Apple for their products year after year. My unique selling proposition to an employer would be my abilities to adapt change, learn from experience, and grow to create new possibilities.</p>]]></description>
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         <pubDate>2025-04-29 18:18:30 UTC</pubDate>
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         <link>https://padlet.com/btbocesvirtuallearningacademy/176ilwga5fc633xr/wish/3431792903</link>
         <description><![CDATA[<p>Under Armour's unique selling proposition focuses on performance and pushing limits of the customer. They focus on providing athletes and fitness customers with new and high-performing gear, shoes, and accessories that help them overcome obstacles and achieve their goals, also "steps up there game". My unique selling propistions to an employer would be to always be ready for a change in the company.</p>]]></description>
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         <pubDate>2025-04-30 14:42:26 UTC</pubDate>
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         <link>https://padlet.com/btbocesvirtuallearningacademy/176ilwga5fc633xr/wish/3434756399</link>
         <description><![CDATA[<p>Tesla’s unique selling proposition is its devotion to electric cars with a sleek design and autonomous driving features. Unlike traditional brands, Tesla focuses on sustainability, innovation, and an alternative to cars that use gas, which will help save the environment and save money on gas. My unique selling proposition to another company would be my ability to learn fast, demonstrate leadership, and quickly become a strong independent worker.</p>]]></description>
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         <pubDate>2025-05-03 03:26:48 UTC</pubDate>
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         <link>https://padlet.com/btbocesvirtuallearningacademy/176ilwga5fc633xr/wish/3435778731</link>
         <description><![CDATA[<p>One of my favorite brands is NVIDIA. Their unique selling proposition is that they lead the industry in high-performance graphics and AI computing. They are not just a GPU company: they are at the center of everything from gaming to artificial intelligence, powering breakthroughs in tech with unmatched processing power and tools that developers want to use. I use their products in almost every computer I build because I trust the performance and reliability. My unique selling proposition is that I bring a mix of technical skills, creativity, and business thinking. I don’t just build things: I solve problems and find smart ways to make ideas real. Whether it’s designing a computer for a client or developing an AI app, I focus on delivering something clean, fast, and effective.</p>]]></description>
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         <pubDate>2025-05-05 01:11:20 UTC</pubDate>
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         <description><![CDATA[<p>In terms of my personal favorite brands/companies, I would say that LEGO is certainly up there. For years, the sets have been like Ferrari's: everybody is a fan. If you look at the brand from a certain point of view, you may even view the firm as "lazy" for not selling finished products. In reality however, this actually pertains to their unique selling proposition. The company sells these LEGO sets in bags and uncompleted to stimulate an experience for the consumer. The buyer is able to purchase it, and may even anticipate buying it. Following, they get home and begin the process of building. Each set comes with instructions, however I believe everyone whom has built one can relate to the experience of messing up 3 pages ago and having to disassemble several steps. This too is apart of the proposition. The realization may not come immediately, and several stages of grief are endured, though it encourages builders to think hard back to their previous steps and problem solve. LEGO offers an entertaining experience for those who purchase their products, being related to fiction or real life things they may even learn a thing or two.  As for my unique selling proposition, I would have to say it pertains to my public speaking.  I come from both a family and a generation full of socially-awkward introverts and the ability/skill of proficient public speaking is one which is not commonly seen by me among my friends and classmates. While I believe I am quite good at it, I also enjoy doing it and that is why I believe it makes me unique. I am able to speak about almost anything in front of large groups both enthusiastically and clearly without tripping on my own words and not just pacing or standing their aimlessly. I would be able to use this in the workforce to further myself up the ranks of almost any company. </p>]]></description>
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         <pubDate>2025-05-05 02:18:28 UTC</pubDate>
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         <link>https://padlet.com/btbocesvirtuallearningacademy/176ilwga5fc633xr/wish/3436496920</link>
         <description><![CDATA[<p>My personal favorite brand is Apple. Apple's selling proposition is their sleek design , innovation &amp; performance. Apple provides their customers with high performance electronics and sleek design which is Their main selling point. All of Apple's products work together ( Airdrop and iCloud ) offering the users convenience which is hard for their competitors to compete. My selling proposition would be great service for customers who buy from my brand. I'd ensure that customers are satisfied with the products and after they decide to purchase my products, which connect to I'll treat and train my employees well so that both sides are satisfied. </p>]]></description>
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         <pubDate>2025-05-05 13:56:41 UTC</pubDate>
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         <link>https://padlet.com/btbocesvirtuallearningacademy/176ilwga5fc633xr/wish/3476830191</link>
         <description><![CDATA[<p>Nike. Nike sells my favorite shoes, Jordans. Nike's unique selling proposition is about empowerment and performance, which inspires athletes to perform to their fullest and achieve their full potential through innovation and motivation. Their famous slogan, "Just Do It," is a very short, simple phrase that is straight to the point, in other words saying "just get it over with, keep going." Nike offers a wide variety of sports equipment, gear, along with comfortable clothing and shoes. Since Nike is not a brand that is affordable by far to every individual and is a trusted company with good reviews, Nike is unique, stands out from other sports brands, and is worldwide famous.</p><p><br/></p><p>My unique selling proposition is I am honest, reliable, punctual, adaptable, curious, flexible, and a team player. This traits make me unique from other "products" because I can work solo as easily as in a group, and I am easy to place in a new place or time.</p>]]></description>
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         <pubDate>2025-06-03 02:34:16 UTC</pubDate>
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