https://padlet.com/gcozza11/16z6g0i2ioezsgos Responding to emerging & predicted social, cultural, technological, political, and eco- nomic trends, Brand X Project was a team project that revolves around the anticipation of new concerns, desires, and behaviors to reveal a reasonable busi- ness opportunity based on which to develop not only a convincing brand narra- tive but also the design of a family of ‘signature’ core products. By the end of the project, we ‘launched’ our brand in the form of a shopping channel pitch that we de- livered in character so that the intended context of use, target audience, product family, and brand values could be clearly conveyed and un- derstood. A booklet that communicates the Brand Identity, its positioning, and introduces the product family was also part of the required outcome. en-us 2021-04-11 12:40:04 UTC 2026-02-17 02:06:54 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/762575688/d745ef4b36ba95b98df160b5f0b4af18/logopadlet_01.png gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404275186 - Brief
- Initial Brainstorming
- STEEPLE Analysis Notes
- Postcard Development
- Notes on opportunity presentation
- Where does Greed manifest itself the most?
- Understanding Needs
- Recollection]]> 2021-04-11 14:22:47 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404275186 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404285040 - Team member's individual contribution to Steeple Analysis
- Steeple analysis recollection and critical evaluation
- Steeple Cards sorted by theme
- Postcard Concept
- Feedback on presentation]]> 2021-04-11 14:28:55 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404285040 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404285416 - Results of steeple analysis
- Postcards]]> 2021-04-11 14:29:12 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404285416 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404301830 - Framing the opportunity
- Concepts Development
- "Political Party" concept definition
- Recollection after presentation
- Turnaround (final concept definition)]]> 2021-04-11 14:39:26 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404301830 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404347461 - concept generation
- draft concepts
- Political Party concept definition
- Turnaround (Final Concept Definition
- Draft Personas
- Brand Identity inspiration board
- Moodboard
- References from movies


]]> 2021-04-11 15:08:18 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404347461 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404366339 - Workshop Part 1 Launch
- Notes on Tutorial
- Workshop Part 2 Launch
- Basic Elements Brainstorming
- Notes on presentation
- Collages Series
- Brand Manifesto Anatomy
- Revising the Brand Board]]> 2021-04-11 15:19:26 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404366339 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404405001 2021-04-11 15:41:34 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404405001 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404413461 2021-04-11 15:46:09 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404413461 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404425335 From the first attempt to the final one.]]> 2021-04-11 15:52:17 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404425335 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404428920 Various Attempt of bringing the Brand Board to life. The warmth of the light in the last one was the factor that made the choice fell on it.]]> 2021-04-11 15:54:15 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404428920 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404505885 - Tutorial Notes
- Brainstorming Moments
- Sketching Moments
- Client Service Inspiration
- Sketching Client Service Ideas
- Sketching Scenarios
- TouchPoint Scheme
- Recollection ]]> 2021-04-11 16:38:05 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404505885 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404507353 - Tutorial Notes
- Further Steps
- Brainstorming Rituals
- Insight and hints
- Recollection
- Inspiration Analysis
- Product Sketches
- Research on triggers
- Recollection
- Imagining a dialogue
- Reflection on shape and function
- Reflection on associations
- Concept Iterations
- Sketching Moments
- Features Scheme

]]> 2021-04-11 16:38:57 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404507353 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404508092 - Tutorial Notes
- Understanding different approaches to launch a product
- Video structure
- Intro Storyboard
- Brand Book Structure
- Notes on presentation

]]> 2021-04-11 16:39:24 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404508092 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404573013 2021-04-11 17:16:05 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404573013 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404578718 2021-04-11 17:19:15 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404578718 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404623935 2021-04-11 17:43:47 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404623935 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404635017 Understanding what sensation different shapes evoke]]> 2021-04-11 17:50:07 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404635017 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404660667 2021-04-11 18:04:16 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404660667 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404669907 - Key moments scheme
- Key moments brainstorming
- Rough service blueprint
- Final service blueprint]]> 2021-04-11 18:09:47 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404669907 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404676440 2021-04-11 18:13:03 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404676440 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404679230 2021-04-11 18:14:36 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1404679230 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1418493966 2021-04-14 20:54:34 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1418493966 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1418495495 2021-04-14 20:55:12 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1418495495 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1418497321 2021-04-14 20:55:58 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1418497321 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1418510842 2021-04-14 21:01:37 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1418510842 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1418521708 2021-04-14 21:06:08 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1418521708 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1418527337 To extensively commit to the brand visual identity and be sure to speak its language, the day we all wear neutral colored clothes and set our virtual background on this video.]]> 2021-04-14 21:08:20 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1418527337 gcozza11 https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1418539983 2021-04-14 21:13:44 UTC https://padlet.com/gcozza11/16z6g0i2ioezsgos/wish/1418539983