The Quaker Shot for Guns Commercial was a wonder of its time. This ad references the discovery of Puffed Rice. This discovery was made by loading cannons with rice and shooting it into a cadge. The chemical reaction from the cannon heats the rice and creates puffed rice.

In an era of extreme economic highs and lows, this ad effectively repositioned a rather cheap, boring, basic food like Quaker Wheat and Rice as exciting and interesting.

Amazed and wanting puffed rice in American homes, this ad uses the phrase "shot from guns" as a literal reference to the production of puffed rice that would later become a pop-culture reference of the time to attract and introduce consumers to the magic of puffed rice.

This Ad changed the way Americans looked at chicken in the 70's. Featuring founder and CEO Frank Perdue, this series of ads was the first of its kind. Until now, it was extremely uncommon for CEOs and Founders to be featured as guests in their ads, let alone to be the key spokesperson.

As a successful businessman, Frank felt that they knew what it takes to make a quality product and set standards for what the poultry market should look like. This ad using a USP (unique selling position) such as "It Takes a Tough Man to Make Chicken Tender" is a call out to other companies and CEOs while presenting a "macho, confident" front to his consumers (mainly women/wives who buy/cook chicken) demonstrating that Frank knows what he's doing and they can trust in this product.

Frank later goes on to feature in a series of ads as the same "successful businessman" character to host business seminars aimed at men who want to be as "tough" as him.

Featuring baseball star Lou Gehrig, being featured on a box of Wheaties is now the mark of a true athlete. Seeing him on the box made every father and son in the 1930s beg their mothers and wives to buy a box of Wheaties. So, like Lou Gehrig, they could have the "Breakfast of Champions".

This approach effectively tapped into the cultural and economic climate of the Great Depression, where consumers were seeking affordable comfort food. The memorable tagline reinforced the idea that Campbell’s soup was not just a meal, but an experience, making it both relatable and aspirational.

By emphasizing the idea of taking a break and enjoying a refreshing soda, the ad tapped into consumers' desire for a quick escape from daily stresses. It also features the now iconic Norman Rockwell paintings that truly encapsulates the 20s.

This strategy resonated with the growing middle class of the roaring 20s, offering Coca-Cola as a symbol of refreshment, pleasure, and social connection. The simplicity and emotional appeal of the slogan made it both memorable and effective, contributing to Coca-Cola's long-term brand success.