Brand Management W10 Red Bull Vs Dettol by Shala Ahmed https://padlet.com/shala_ahmed/BM_W10_10 Case Presentation en-us 2017-05-10 12:13:51 UTC 2024-07-24 13:34:02 UTC hello@padlet.com Red Bull History shala_ahmed https://padlet.com/shala_ahmed/BM_W10_10/wish/170984915 https://www.youtube.com/watch?v=ggEyE-IIPtA]]> 2017-05-10 12:16:25 UTC https://padlet.com/shala_ahmed/BM_W10_10/wish/170984915 Dettol Website shala_ahmed https://padlet.com/shala_ahmed/BM_W10_10/wish/170985004 http://www.dettol.com.au/products/]]> 2017-05-10 12:16:59 UTC https://padlet.com/shala_ahmed/BM_W10_10/wish/170985004 shala_ahmed https://padlet.com/shala_ahmed/BM_W10_10/wish/170985304 2017-05-10 12:18:26 UTC https://padlet.com/shala_ahmed/BM_W10_10/wish/170985304 shala_ahmed https://padlet.com/shala_ahmed/BM_W10_10/wish/170985542 2017-05-10 12:19:30 UTC https://padlet.com/shala_ahmed/BM_W10_10/wish/170985542 Q1_Think about the key attributes of the parent brand – do these relate to extensions? shala_ahmed https://padlet.com/shala_ahmed/BM_W10_10/wish/170985645 1. Dettol - Hygiene, kills germs
2. Red bull - High energy,

]]> 2017-05-10 12:20:02 UTC https://padlet.com/shala_ahmed/BM_W10_10/wish/170985645 Q2 Have they utilised line extensions, category extensions or both? shala_ahmed https://padlet.com/shala_ahmed/BM_W10_10/wish/170985732 2017-05-10 12:20:28 UTC https://padlet.com/shala_ahmed/BM_W10_10/wish/170985732 Q3 Consider applying Brand Extendibility scorecard to help you decide. shala_ahmed https://padlet.com/shala_ahmed/BM_W10_10/wish/170985744 2017-05-10 12:20:35 UTC https://padlet.com/shala_ahmed/BM_W10_10/wish/170985744 Q4 Is there a brand fit? Refer to brand extensions guidelines from academic research. shala_ahmed https://padlet.com/shala_ahmed/BM_W10_10/wish/170985931 2017-05-10 12:21:27 UTC https://padlet.com/shala_ahmed/BM_W10_10/wish/170985931 Q5 When thinking of a new extension for each brand, apply the three Cs:Consumer: is there a consumer need?Corporate: is there a solution the brand can create?Competitive: is it relevant for the brand to create this solution/product? shala_ahmed https://padlet.com/shala_ahmed/BM_W10_10/wish/170985979 2017-05-10 12:21:40 UTC https://padlet.com/shala_ahmed/BM_W10_10/wish/170985979 Brand Extendability Scorecard shala_ahmed https://padlet.com/shala_ahmed/BM_W10_10/wish/170986306 2017-05-10 12:23:27 UTC https://padlet.com/shala_ahmed/BM_W10_10/wish/170986306