https://padlet.com/mcrawford73/15egxbsd4tyu46c How and why do the fashion industry fetishise the working class? en-us 2023-01-23 23:39:29 UTC 2023-01-24 14:59:02 UTC hello@padlet.com mcrawford73 https://padlet.com/mcrawford73/15egxbsd4tyu46c/wish/2454016816 -To start off research about the background of the working class, read Owen Jones' 'Chavs: The Demonisation of the working class' (secondary research) to have a better understanding of the social and political struggles that the working class face to support my dissertation and make it more accurate. -----> Started reading 8th August
-Start to plan other books and secondary research which could be helpful with my research in terms of brands in the fashion industry.
------> August 22nd: Found book by Mark Tungate: Fashion Brands- Armarni to Zara ------> Gives an insight into the marketing of specific brands and has interesting parts about the rise and fall of Burberry.]]> 2023-01-23 23:43:04 UTC https://padlet.com/mcrawford73/15egxbsd4tyu46c/wish/2454016816 mcrawford73 https://padlet.com/mcrawford73/15egxbsd4tyu46c/wish/2454016879 -Reread chapter plan from diss prep and follow on from there: Plan the theories that are going to be in chapter 1 to start the beginning of the research.
-September 4th: Found relevant theory in Georg Simmel's journal from 1904 addressing the relation of fashion and social class.
-Start making a list of key points that I want to cover in my diss, I know this will change along the way but I would rather have a starter point early on. 
-Highlighted quotes from Owen Jones book which I know I want to include in my dissertation at points: “Chav-bashing draws on a long, ignoble tradition of class hatred. But it cannot be understood without looking at more recent events. Above all, it is the bastard child of a very British class war.”]]> 2023-01-23 23:43:12 UTC https://padlet.com/mcrawford73/15egxbsd4tyu46c/wish/2454016879 mcrawford73 https://padlet.com/mcrawford73/15egxbsd4tyu46c/wish/2454016901 -Start research into different elements that support fetishism of the working class:
>Social Media: TikTok, Pinterest, Instagram
>Trends in the industry: Microtrends such as Y2K, Bloke Core
-Start mapping out points about chav culture which I will include in chapter 1 and details about their culture, lifestyle and fashion and reference both Owen Jones and Georg Simmel.
-Start looking at different articles surrounding exploitation of the working class to include in all the chapters; start making list of relevant articles found.
-Begin writing first draft of introduction and include all the points above whilst giving a clear outlook of where I want my dissertation to go and dissecting my lead question.
-October 19th -----> Add point in chapter 1 plan about how the amount of youths going to university is increasing and how this could be an impacting factor on fetishism of the working class 'aesthetic'. 
-Show introduction to tutor and receive feedback for the points I've made. ]]> 2023-01-23 23:43:16 UTC https://padlet.com/mcrawford73/15egxbsd4tyu46c/wish/2454016901 mcrawford73 https://padlet.com/mcrawford73/15egxbsd4tyu46c/wish/2454016933 -Start writing chapter 1 and divide each point into a subheading to make it easier for me to write: 
Georg Simmel's Theory + Fetishisation
The Chav Stereotype
The connection of fetishism with social media
 University students and urbanisation
-Collect images that will help with my points in chapter 1:
(TikTok videos, Instagram pictures etc)
-Refer back to list of articles made to support my points and finish writing first draft of chapter 1 
-Refer back to chapter plan and start mapping out points for chapter 2 ----> Going to be focused on actual brands which portray fetishism of the working class
-------> Going to include a section on the rise and fall of Burberry]]> 2023-01-23 23:43:21 UTC https://padlet.com/mcrawford73/15egxbsd4tyu46c/wish/2454016933 mcrawford73 https://padlet.com/mcrawford73/15egxbsd4tyu46c/wish/2454017035 -Refer back to list of brands that I want to explore and narrow it down to 3 to enable more profound analysis 
-Begin writing first section on chapter 2: The decline of Burberry
-Choose specific examples of brands/garments to analyse in this chapter (can't be too broad has to be specific)
-Chosen to analyse a Louis Vuitton tracksuit which costs nearly £3,000 and Balenciaga shoes which high resemble Lonsdale trainers
-Collect images I want to use in all of chapter 2: Burberry, Louis Vuitton and Balenciaga
-Start writing first drafts of the other sections in chapter 2 and re-read to double check everything makes sense together]]> 2023-01-23 23:43:33 UTC https://padlet.com/mcrawford73/15egxbsd4tyu46c/wish/2454017035 mcrawford73 https://padlet.com/mcrawford73/15egxbsd4tyu46c/wish/2454017089 -Begin writing chapter 3 and divide it into sections of the collaborations
-Find images to support this chapter as it is important to have visuals of the products to support my analysis
-Plan and write a paragraph where I am looking from the opposing perspective: How this fetishism could be recognised as appreciation instead (even though I don't necessarily think this)
-Double check final draft and proof read for any pieces to add.
-Add some deeper analysis about Burberry and find more statistics to add. 
-Finish finalising chapter paragraphs before writing conclusion
-Finish off conclusion and refer back to lead question and make answer clear as to how the fashion industry fetishising the working class is predominantly a negative thing.
-Finish off referencing by 22nd Jan
 -Submit dissertation on 25th January by 4 pm.]]> 2023-01-23 23:43:38 UTC https://padlet.com/mcrawford73/15egxbsd4tyu46c/wish/2454017089 mcrawford73 https://padlet.com/mcrawford73/15egxbsd4tyu46c/wish/2454773568 After Christmas
-Refer back to chapter plan and start planning out chapter 3; I know that I want to look into high end brands collaborating with brands which are staples of the working class
-Make a list of 3 collaborations to research and analyse in this chapter
-29th December- Finalised choice of collaborations: 
Fendi x Fila, Michael Kors x Ellesse, Palace x Kappa & Umbro (including 2 palace collaborations but will explain them together as the points I will make will be the same)
-Start to look at products in the collaborations and make notes on prices, aesthetic and who is wearing them etc.
-Add to list of articles which are relevant for the writing of this chapter]]> 2023-01-24 14:49:11 UTC https://padlet.com/mcrawford73/15egxbsd4tyu46c/wish/2454773568