Marketing Luxury Products: Module Handbook Brief Question Board by Aisling Griffin

Please use the + button on the bottom right and type in any questions you have. I will respond in the Padlet area allowing all students an opportunity to see the questions and answers

2025-01-29 11:50:33 UTC

2025-01-30 13:29:14 UTC

Hi, as I went through the module handbook I am a bit confused in understanding the assessment. Can I know if the whole research for the report must be based on the specific chosen region for the selected luxury brand or only the 'Marketing Campaign' must be of the particular region. My confusion here is, if the first 2 parts of the report research must be done on a global scale or only for the particular chosen region.

Hi,

2025-03-06 17:15:16 UTC

i am still a bit confused about the presentation that is to be submitted on 31st of march. Can you brief me a little bit?