-          All of the Air Asia Cabin crew, pilots, engineers, and ground operators are graduated from academy and well trained to be the best, be professional and adhere to the global safety standards. This enable customers feel safe and comfort with the Air Asia services. Besides, customers will have fun flying experience because all of their cabin crew are multi task and they are very generous in smile so if the passengers are facing any problems on their flight they will feel free to ask for help from the cabin crew.

-          Air Asia is using Airbus A320 with 180 single class seats with no business class and this mean that more guests share the costs in one flight. This mean that all of the guests can fly with low cost due to no business class and all of their flight ticket price are same.

-          A320 are more fuel efficient because of Wingtip device. This allow the passenger to fly more but pay less. This is because the aeroplane fuel is expensive, if the airplane can use less fuel means that the company will not charge the flight ticket in a higher price.

-          Air Asia use fare bucket system which made up of Promo Fares, Discounted Fares, Full Price Fares. They encourage passengers to buy their air ticket earlier as the travel date get closer, the price gets higher. This will cause the passenger to book their flight ticket earlier to enjoy low fares.

-          Air Asia are unlike full service carrier, they have no frills. Air Asia provide many services such as flight insurance, hot meal, and baggage to their passengers. The passengers have their option to choose what they need so that they will no need pay for unnecessary services. Passengers also can pre-book their necessity for savings.

-          Air Asia lets their customers to earn points with Air Asia Big Loyalty Program. Passenger can earn points with every purchase and redeem it for next flight. This will attract customers to fly with Air Asia as they purchase more they can redeem more.

-          Before the plane land, it will turn around about 25 minutes so that they spent more time on the air and less time on the ground. Air Asia board and disembark guest with stairs instead of narrow bridge which can save the cost because this strategy can help the workers and the customers walk to the plane in a short period of time to save their time. This flight is also keep out of fly with 4 hours radius and that is the reason why there have many hubs to extend their reach to Asia and Beyond.

2.       Yes, Air Asia promote a big loyalty programme which helps the customers to collect and redeem their points and use it for the next purchase. This programme attracts customer to purchase from them for the second time and so on. This helps them to build permanent relationship with their customers and ensure that they keep good relationship. When the customers register as their members, Air Asia will have their contact information, with these, Air Asia can keep their customers updated with their promotion. 

-AirAsia hire their employees from graduates of academy.

-They are operating with the motto of ‘All for one, one for all’.

-Cabin crews are trained to be multitask.

-Always keep a friendly attitude with the customers.

-Every seat in the plane share the same price and service.

-Limiting to 1 type of plane for easier maintenance.

-Efficiency in all sorts of aspect of the plane design.

-Installing ‘Fare Bucket System’ which enable customers to buy the ticket earlier at cheaper price.

-Customers can choose to pay for the services they requested only.

-Pre-booking necessity for a cheaper price.

-Earn point with ‘AirAsia Big Loyalty Program’ to redeem for next flight.

-On ground preparation only takes 25 minutes until the next flight.

-They keep their flight time in 4 hours.

2. Yes, they do practices relationship marketing. Their employees always keep a friendly attitude toward the customers. They also allow the customers to choose the services they need instead of including everything in the ticket. Lastly, they have the ‘AirAsia Big Loyalty Program’ to accumulate points on each flight which can use to redeem another flight.

2. Yes, I think AirAsia practices relationship marketing because this video has specified that AirAsia has organized the Big Loyalty Program which allows customers to collect their points and redeem for their next flight so that it will attract more customers for choosing to fly with AirAsia. Besides, AirAsia’s members can receive exclusive offers and free gifts from their emails. This helps them to build lasting relationships with their customers.

1.      The first success strategy of AirAsia is they offer low cost flights to all of the guests. Besides, they have the great assets which are cabin crew, pilots, engineers and ground operation staff. All of their great assets are all graduated and trained to be the best and professional. They also make sure the global safety while having fun. Moreover, they believe that everything they do are all for one and one for all. The staffs of AirAsia are all talented. For example, they can do multitask within 25 minutes for the next flight from preparing a flight, serving passengers to cleaning the cabin. Furthermore, one of the planes which named “AIRBUS A320” is a special plane. It has 180 single class seats and there is no business class. That’s mean more guests share the cost for one flight. This AIRBUS A320 is also special with its WING TIP DEVICE. This device has saved a lot of fuel. Thus, the passengers can pay less and fly more. AIRBUS A320 not only can save the fuel but also use the fare bucket system to save the fare. For instance, the seats have been divided into 3 categories – promo fares, discounted fares and full priced fares. So, everyone can fly now. Travel with AirAsia, there is no frills, just the essentials.

2.      Yes. I think AirAsia practices a good market relationship with its guests. The reason why I say so is because AirAsia has organized a lot of programs to the guests. For example, the passengers can prebook their flight for more savings. Besides, with the AirAsia big loyalty program, the passengers can earn the points by each time purchasing the flight tickets to redeem the next flight. They do also let their customers know whether they are having promotions and discounts for the flight tickets by email.

cabin crew take multi task, they only have 25 minutes to prepare for the next flight

-Airbus A320-180 single class seats, no business class, more guests shared the cost one flight

-wing tip device allows to fly more pay less

-No frills, just the essential -Fare bucket system (promo, discounted, full priced) grab early to enjoy low fares

-While on ground operate on the 25 minutes turn around-allows to spend less time on ground and more time in the air

-Keep fly in 4 hour radius-many other hub to extend Asia and beyond.

2. Yes, Air Asia practises relationship marketing. They offered AirAsia Big Loyalty Program for customers. Customers can earn point to redeem next flight. So customers will always fly with Air Asia to earn more point to redeem their next flight.

·         Everything that Air Asia do is all for one, one for all.

·         Talented bunch (Example: Air Asia cabin crew take multi task- from preparing a flight, serving to cleaning the cabin and disembarking guests within 25 minutes to prepare for a next flight.

·         Giving a really generous smiles to ensure customer get a fun flying experience.

·         Operate a fleet of Airbus a320s where 180 single class plush leather seats and no business class that means more guests share the costs of one flight.

·         Operating one aircraft type allows for streamlined maintenance, a320 is more fuel efficient and have a wingtip device. These allow Air Asia to fly more while you pay less.

·         Using a fare bucket system (Promo Fares, Discounted Fares and Full Priced Fares). As the travel dates get closer the price increases 

·         Unlike full service carriers, there are no frills just the essentials, baggage, seat, assignment, insurance, hot meals or all of that.

·         For personalized travelling experience with Air Asia, customer have the option to pick only what customer need, so that customer don’t need to spend unnecessarily. Also have an option to pre book your necessities for real saving

·         Can earn point to redeem next flight

·         Once on ground, Air Asia operate a 25 minutes turnaround, this allows us to spend less time on ground and more time in air 

·         Board and disembark guests which step instead of a narrow bridge which means we pay less for a flight

·         Air Asia keep their flight within a four hour radius and have many other hubs to extend their reach across Asia and beyond
Answer 2:
Yes,  Air Asia practices relationship marketing. They allow personalized travelling customer  to pick only what customer need. They also

2.       Yes. We think that Air Asia is practices relationship marketing because they launch Air Asia’s big loyalty program as the customer can earn points and redeem the points for the next flight. This will attract the customer continue to buy the flight ticket with them, so they can collect many point and redeem it. This will help Air Asia in building permanent relationship with the customer. As the conclusion this will benefit the Air Asia company and the customer.

1. Muhammad Fakhrul Izzat Bin Hasan (1171101741)
2. Muhammad Afiq Aqashah Bin Abdullah (1171101857)
3. Azizi Bin Amiruddin (1171101812)
4. Jeevarasu A/L Segaran (1171101732) 
5. Tivendren A/L Vijayasekaran (1171101733)
6. Muhammad Nur Hakim Bin Zamri (1171101788) 

1. Success strategies- 
 Low cost, all cabin crew, pilots, engineers and ground operation graduate from academy to be the best, professional and adhere global safety standards.
 - the cabin crew can do multitask.
- they are generous.
-all are single seat , no business class, to ensure more people can fly, and also share the cost of 1 flight.
- they use wingtip device, allow they flight more, and customer pay less,
-there is no frills. we can pick just what we need, and does not spend necessarily.
- flying just within 4 hours radius.

2) yes, they have air Asia big loyalty program. earn points and then redeem the next flight. this can keep their customers buy more tickets flight from air Asia and keep customers coming.

Anne Martha A/P Arulnathan 1171101727

Cheong Mei Leng 1171101861

Lim Sin Li 1171101711

Janani A/P Eeswaran 1171101761

 

1.     Based on the video, we have found some of the success strategies of Airasia. AirAsia, with its motto “Now everyone can fly” makes the flight experience more enjoyable besides saving the costs of passengers. Their cabin crew consists of talented people such as pilots, engineers and ground operation staffs which are trained professionally in terms of their services and their ethical behaviors on board. The talented cabin crew are trained to multitask on board besides giving the passengers a generous smile, which ensures the passengers a pleasant flight experience. They are strictly trained to adhere to global safety standards. Everything they do is all for one, and one for all. 

-AirAsia has also come up with a brilliant idea of saving costs of passengers which differentiates them from other airline companies. The Airbus A320 offers a total of 180 single class seats. Since there are no business class seats, more guests are able to pay less as they shared one cost of the flight. The architecture of the Wing tip device lessens the engine oils used for a flight, thus guests need to pay lesser amount of money for a single trip.  

-Moreover, AirAsia uses the fare bucket system by offering a lot of promotion, discounts and full price fare to let guests enjoy lower fare for a flight.

-AirAsia provides a user-friendly interface for customers to book a flight. The customers are able to access to the AirAsia online website to pre-book their necessities such as the flight tickets as well as the baggage, seat assignment, insurance and hot meals that they want. By allowing us to only pick what we need, it ensures us to pay for the essentials but not the unnecessary add-ons. 

- Next, AirAsia organize the Air Asia big loyalty programme which makes us to sign up as a member to redeem points for the next flight. 

-It will take approximately 25 minutes for their plane to turn around before they land on the ground so that the time in air is more than the time on ground. When the plane reaches the destination, there will be stairs connecting to the exit of the plane instead of narrow bridge so that customers are able to pay less for the flight.

- AirAsia also keeps their flight within 4 hours radius and they have many other hubs to extend reach across Asia and beyond. They are expanding their network to a larger scale and innovating the way they fly. This makes the boarding experience enjoyable.

 

2.     Yes, Airasia practices relationship marketing. They care about their customers’ safety and satisfaction before and after the flight. This can be seen through the programs offered by the company. Filling up the mandatory fields while purchasing the flight ticket enables AirAsia to retrieve the passenger’s personal information, which indirectly enables them to keep track of the customers and email them for rating and improvement after a flight is done. This way we can know that AirAsia cares about their passengers and they are eager to know how they can further improve their service. 

In fact, the AirAsia big loyalty programme has its attractive features of having accumulated points converted into discounts and cheaper flights. Once subscribed to their newsletter, they will keep the passengers updated to the latest promotions and notify the latest cheap fares for grabs in the limited time. 

Members of the AirAsia are susceptible to a lot of promotions which further make the customers loyal to the company when it comes to choosing flights.

1.       Lim Yong Qi (1171100768)

2.       Ng Cammy (1171102127)

3.       Quah Joo Xuan (1171100733)

4.       Carmen Koh (1171100737)

5.       Teoh ZiNi (1171100999)

 

1)      Based on the video, we had found out a few successful strategies that Air Asia uses. Firstly, Air Asia has employ their employees from all around the world as they have been looking for professional and well-trained crew. All of the Air Asia employees such as cabin crew, pilots, engineers and ground operation staffs are graduated from academy. They are well-trained and professional to face any emergency or difficulties. For example, the crew are given with multitask from preparing the flight, serving to cleaning the cabin and disembarking geusts within 25 minutes for the next flight and it is a superlative achivement. Secondly, the crew are also  generous with their smile and have good serving attitudes. This can let the passengers feel welcoming by the crew. Next, Air Asia also uses the air-plane named Air bus a320s. This plane are go with special features. For instance, it can fit  in 180 passengers per flight. They do not provide business class as it is fair so that their customers can all share the same cost. As they have a few types of fares (Promote fare, Discount fare and Business fare), the price of the tickets will be increasing as the date come closer. It is cheaper if we purchase the tickets earlier. This allows their potential customers to purchases the tickets in advance. In addition, Air Bus a320s is featured with wing tip device as it allows to fly more and in the mean time to use less fuel (fuel efficiency). Besides, they also provide personalised travelling to their customers which means that their passengers can pick the necessities that they want so that no need to pay for the others. The passengers also can pre-order their necessitites on plane. 

 

2)      Practice relationship marketing.

Yes, we found that Air Asia practices relation marketing as they implements Big Loyalty Program to their customers. This can help Air Asia to keep their customer flow to maintain and even increase.With this, Air Asia is able to develop strong connection with the customers because this program will give customers a bigger reward in return if they accumulate enough points by purchasing flight tickets with Air Asia.

1)      Based on the video, we had found out a few successful strategies that Air Asia uses. Firstly, Air Asia has employ their employees from all around the world as they have been looking for professional and well-trained crew. All of the Air Asia employees such as cabin crew, pilots, engineers and ground operation staffs are graduated from academy. They are well-trained and professional to face any emergency or difficulties. For example, the crew are given with multitask from preparing the flight, serving to cleaning the cabin and disembarking geusts within 25 minutes for the next flight and it is a superlative achivement. Secondly, the crew are also  generous with their smile and have good serving attitudes. This can let the passengers feel welcoming by the crew. Next, Air Asia also uses the air-plane named Air bus a320s. This plane are go with special features. For instance, it can fit  in 180 passengers per flight. They do not provide business class as it is fair so that their customers can all share the same cost. As they have a few types of fares (Promote fare, Discount fare and Business fare), the price of the tickets will be increasing as the date come closer. It is cheaper if we purchase the tickets earlier. This allows their potential customers to purchases the tickets in advance. In addition, Air Bus a320s is featured with wing tip device as it allows to fly more and in the mean time to use less fuel (fuel efficiency). Besides, they also provide personalised travelling to their customers which means that their passengers can pick the necessities that they want so that no need to pay for the others. The passengers also can pre-order their necessitites on plane. 

 

2)      Practice relationship marketing.

Yes, we found that Air Asia practices relation marketing as they implements Big Loyalty Program to their customers. This can help Air Asia to keep their customer flow to maintain and even increase.With this, Air Asia is able to develop strong connection with the customers because this program will give customers a bigger reward in return if they accumulate enough points by purchasing flight tickets with Air Asia.

1)      Based on the video, we had found out a few successful strategies that Air Asia uses. Firstly, Air Asia has employ their employees from all around the world as they have been looking for professional and well-trained crew. All of the Air Asia employees such as cabin crew, pilots, engineers and ground operation staffs are graduated from academy. They are well-trained and professional to face any emergency or difficulties. For example, the crew are given with multitask from preparing the flight, serving to cleaning the cabin and disembarking geusts within 25 minutes for the next flight and it is a superlative achivement. Secondly, the crew are also  generous with their smile and have good serving attitudes. This can let the passengers feel welcoming by the crew. Next, Air Asia also uses the air-plane named Air bus a320s. This plane are go with special features. For instance, it can fit  in 180 passengers per flight. They do not provide business class as it is fair so that their customers can all share the same cost. As they have a few types of fares (Promote fare, Discount fare and Business fare), the price of the tickets will be increasing as the date come closer. It is cheaper if we purchase the tickets earlier. This allows their potential customers to purchases the tickets in advance. In addition, Air Bus a320s is featured with wing tip device as it allows to fly more and in the mean time to use less fuel (fuel efficiency). Besides, they also provide personalised travelling to their customers which means that their passengers can pick the necessities that they want so that no need to pay for the others. The passengers also can pre-order their necessitites on plane. 

 

2)      Practice relationship marketing.

Yes, we found that Air Asia practices relation marketing as they implements Big Loyalty Program to their customers. This can help Air Asia to keep their customer flow to maintain and even increase.With this, Air Asia is able to develop strong connection with the customers because this program will give customers a bigger reward in return if they accumulate enough points by purchasing flight tickets with Air Asia.

Have loyalty programme- this is encouragement for the customer to stay and continue using their service by giving out membership advantages so they can redeem the points in the future.

Air Asia is providing well- trained crews where the crews are graduated by the professionals and expert so they can achieve global safety standard.

Have more hubs in Asia and beyond by having 4 hours radius system.

Air Asia flies more in the air instead of landing, that helps them to havemore output than input. Rental for planes so by decreasing the time to land, it can decrease the cost and increase the sale revenue.

There is no business class which means more guests can be occupied in the plane that eliminate the unfairness between customers.

2.Yes. Air Asia do practices relationship marketing. This can be seen when they promote a loyalty programme known as AirAsia Big Loyalty Program where customers can earn point in every purchase and redeem for next flight or on the external promotion. So, customers not only get the tickets with low price but also they can earn points that definitely benefits them. In addition, Air Asia always make a promotion as the strategy to attract customers to fly with them.

Hau Rui Shyen 1171101163

Ng Yu Fei 
1171100810

Yew Yee Ning 1171100858

Teo Kok Cheng 1171101257

Based on the video ,The success strategies of AirAsia 

1, All cabin crew, pilots, engineers, ground operation staff are graduated from their academy and they are well trained to be the best , be professional and yet to be global safety standards while having fun .Example on their cabin crew , they’re trained to be multitask preparing a flight , serving to cleaning the cabin and disembarking all in 25minutes to prepare for the next flight. Most important , to ensure having a fun flying experiences they provide generous with smile 

2, AirBus A320 

3, Fare Bucket System 

That’s made up of promo fares,discounted fares and full priced fares. As the travel date get closer, the price increases . Customers are recommend to grab their seat early to enjoy the lowfares

4, Unlike full service careers, AirAsia has no fills. Customers have the option to choose what they need so that they will need not to pay for unnecessary services 

5, AirAsia Big Loyalty, customers earn points with any purchase on it then redeem the next flight 

6, And Lastly , AirAsia spend less  time on ground by keep flying in 4 hour radius-many other hub to extend Asia and beyond 

Yes , AirAsia is practising relationship marketing that emphasises building lasting relating with their customers . The Big Loyalty Program allow passengers to purchase , earn points and redeem it for next flight . Moreover , birthday  discount also implemented as one of the benefits and updating latest promotions through email .

Amir Izzuddin Bin Zulkepli 1171100518

Niroshaan A/L P.Ramis 1171101816

Glenn Chia Jun Weng 1171101736

Muhammad Syazwan Bin Mohamad Salleh 1171101803

1. Based on the video , one of the succuess strategies of AirAsia is efficiency in terms of hiring workers and usage of fuel. To explain this, Air Asia is hiring workers like pilots, cabin crews, engineers and ground workers that are trained to be professional in it’s own field. This is to ensure the team formed is the best that be able to multitask and all the workers are fit to be part of the “All stars” team. In terms of fuel usage, AirAsia is using the Airbus A320 which having the feature of lower fuel usage and longer travelling distance. The plane also come with a wingtip device which allow it to maximise the flying efficiency. In addition, Air Asia which is a Low Cost Carrier(LCC) does not offer Business Class package. This allow more passengers to board the plane with a lower fair of flying to be pay and everyone will be sharing the same and equal amount of fare. 

   Next, their staff and service are also very friendly and warm which really attracts their customers. Viewing from the pricing aspect, they offer low and affordable price. The price is low and affordable because of the Fare Bucket System. A system where the seats are divided into three categories which are Promotion,Discounted and Full Priced Seats. 

   As for promotions, they offer price reduction/ discounts for those who did early bookings. Besides that, they also have a loyalty programme where customers can earn points and later on redeem it into discounts for their upcoming trips with Air Asia. 

2.Yes. They do practice relationship marketing as they have a Big Loyalty Programme. This programme allows customers to collect points with every flights with them. These points can be used to redeem next flights with Air Asia. Hence, the programme done by Air Asia is a clear marketing strategy to build a long lasting relationship with their customers which is a proof of practicing relationship marketing. 

Yong Sheng Yi 1171101685

Chan Shiann Jie 1171100734

Lin Sze Choong 1171101498

Lai Ting Yang 1171100992

1. Success strategies of Air Asia

2. Yes, Air Asia practises relationship marketing. They offered AirAsia Big Loyalty Program for customers. Customers canearn point to redeem next flight. So customers will always fly with Air Asia to earn more point to redeem their next flight.